ATG Special Report: Doody's Digital Workshop for Publishing Staff: Books and the New Learner
ATG Special Report: Doody 's Digital Workshop for Publishing Staff: Books and the New Learner
Ramune Kubilius 0 1
0 Northwestern University
1 University Library $700
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MG: Staying at the leading edge of
technology has been critical to our success,
and there certainly have been many changes
in the 33 years we’ve been in business — in
both the kinds of content that get converted
and the technology. We’ve been successful
in adding more and more automation and
automated learning into our processes, which
have been successful in letting us produce
a more reliable product, faster and at lower
cost. Looking ahead, I see new frontiers as
“big data” becomes a more important part of
the landscape and we develop even more and
faster automation to deal with the much larger
volumes of information. There is also the
challenge of adding more granular and precise
tagging to content that had previously been
converted at a basic level; this is happening as
content owners realize the value that’s buried
deep in the content. There is also semantic
tagging — where we apply more intelligence
to content than was ever possible.
ATG: The world of econtent must be exciting, but it must also take a lot of energy. What do you do to relax and recharge? Do you have any favorite activities or interests?
MG: I’m an avid skier though I don’t get
away nearly as much as I’d like, and I play
the saxophone — not well, but I enjoy doing
so and try to get time to play at least three or
four times a week when I’m not traveling.
They don’t appreciate saxophones much in
hotel rooms.
ATG: It’s been great talking to you. We appreciate your making the time in your busy schedule.
against the grain
publisher profile
Data Conversion Laboratory
Doody’s Digital Workshop for Publishing Staff:
Books and the New Learner
by Ramune K. Kubilius (Northwestern University, Galter Health Sciences Library) <>
Ithe consulting arm of Doody Publishing
n the fall of 2013, as an outgrowth of
(Publishing Services Division of Doody
enterprises, Inc.), an inaugural workshop
was offered with a focus on the migration of
publishers from a print-first to a digital-first
framework. Teaming up with some of the first
workshops’ participants, a second workshop
was planned and held April 8, 2014 at
Roosevelt University’s Schaumburg, IL campus.
A third workshop, for society executives, is
scheduled for September 29/30, 2014, to be
held in the suburbs of Chicago.
Thirty-five persons (and seven speakers)
attended the second workshop that was entitled
“Books and the New Learner.” Most
attendees were publishing and editorial staffs from
health-related associations headquartered in
the greater Chicagoland area (as many health
associations are), with a small number of
participants who travelled from out of state.
There were some attendees also from the
commercial publishing and service provision
sectors (sales, eBook platforms and consulting,
etc.). Although the workshop wasn’t designed
with librarian attendees in mind, it turned out
that two librarians were in attendance — one
who works for a book jobber, and one from an
academic medical library.
Billed as a half-day workshop, the program
actually ran from 11 am to 5 pm, with a few
breaks. In the morning session, after initial
greetings, the two organizers, conductors and
hosts of the workshop, publishing field
veterans and consultants, Dan Doody and Rich
Lampert, presented an update on eBook
publishing and trends in health sciences publishing.
In the afternoon session, a panel of educators
continued on page 33
NOTE: This is the version without the landing page URL
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many print books. Rich Lampert pointed out
ways in which online books cannot mimic print
books, things that may create discovery issues.
For example, calling a chapter “Introduction”
is not useful for discovery.
In the afternoon panel session, the first
speaker, Midwestern University anatomy
faculty member Sandra Inouye, PhD, presented
on “The iGeneration and the Use of Multimedia
in Medical Education.” She described the
teaching tools used — simulators, computer
assisted instruction, and virtual patients.
Recapping her remarks, she overviewed the
principles for instructional media, including
coherence, redundancy, etc.
Un (...truncated)