ATG Special Report: Doody's Digital Workshop for Publishing Staff: Books and the New Learner

Against the Grain, Dec 2014

By Ramune Kubilius, Published on 01/01/14

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ATG Special Report: Doody's Digital Workshop for Publishing Staff: Books and the New Learner

ATG Special Report: Doody 's Digital Workshop for Publishing Staff: Books and the New Learner Ramune Kubilius 0 1 0 Northwestern University 1 University Library $700 - MG: Staying at the leading edge of technology has been critical to our success, and there certainly have been many changes in the 33 years we’ve been in business — in both the kinds of content that get converted and the technology. We’ve been successful in adding more and more automation and automated learning into our processes, which have been successful in letting us produce a more reliable product, faster and at lower cost. Looking ahead, I see new frontiers as “big data” becomes a more important part of the landscape and we develop even more and faster automation to deal with the much larger volumes of information. There is also the challenge of adding more granular and precise tagging to content that had previously been converted at a basic level; this is happening as content owners realize the value that’s buried deep in the content. There is also semantic tagging — where we apply more intelligence to content than was ever possible. ATG: The world of econtent must be exciting, but it must also take a lot of energy. What do you do to relax and recharge? Do you have any favorite activities or interests? MG: I’m an avid skier though I don’t get away nearly as much as I’d like, and I play the saxophone — not well, but I enjoy doing so and try to get time to play at least three or four times a week when I’m not traveling. They don’t appreciate saxophones much in hotel rooms. ATG: It’s been great talking to you. We appreciate your making the time in your busy schedule. against the grain publisher profile Data Conversion Laboratory Doody’s Digital Workshop for Publishing Staff: Books and the New Learner by Ramune K. Kubilius (Northwestern University, Galter Health Sciences Library) <> Ithe consulting arm of Doody Publishing n the fall of 2013, as an outgrowth of (Publishing Services Division of Doody enterprises, Inc.), an inaugural workshop was offered with a focus on the migration of publishers from a print-first to a digital-first framework. Teaming up with some of the first workshops’ participants, a second workshop was planned and held April 8, 2014 at Roosevelt University’s Schaumburg, IL campus. A third workshop, for society executives, is scheduled for September 29/30, 2014, to be held in the suburbs of Chicago. Thirty-five persons (and seven speakers) attended the second workshop that was entitled “Books and the New Learner.” Most attendees were publishing and editorial staffs from health-related associations headquartered in the greater Chicagoland area (as many health associations are), with a small number of participants who travelled from out of state. There were some attendees also from the commercial publishing and service provision sectors (sales, eBook platforms and consulting, etc.). Although the workshop wasn’t designed with librarian attendees in mind, it turned out that two librarians were in attendance — one who works for a book jobber, and one from an academic medical library. Billed as a half-day workshop, the program actually ran from 11 am to 5 pm, with a few breaks. In the morning session, after initial greetings, the two organizers, conductors and hosts of the workshop, publishing field veterans and consultants, Dan Doody and Rich Lampert, presented an update on eBook publishing and trends in health sciences publishing. In the afternoon session, a panel of educators continued on page 33 NOTE: This is the version without the landing page URL 8 Library Services That Will... Ma ke You Smi le. 1) Publishing Sources - Almost 200,000 at our disposal 2) New Title Selection Plan - Immediate notification 3) Electronic Ordering - Simple online ordering system 4) Early Release Program - Immediate availability guarantee 5) Cataloging - We do the busy-work for you 6) Comprehensive Reporting - Up-to-the-minute order status you avoid hassles 7) Duplicate Order Alert - We’re on guard, 8) Paperback Reinforcement & Binding Avoid expensive wear & obsolescence For more details, visit: emery-pratt.com “ Things always go smoothly with Emery-Pratt. Their people are knowledgeable, and always provide friendly, rapid service.” Cameron University Lawton, OK Dependability. Reliability. Smileability. many print books. Rich Lampert pointed out ways in which online books cannot mimic print books, things that may create discovery issues. For example, calling a chapter “Introduction” is not useful for discovery. In the afternoon panel session, the first speaker, Midwestern University anatomy faculty member Sandra Inouye, PhD, presented on “The iGeneration and the Use of Multimedia in Medical Education.” She described the teaching tools used — simulators, computer assisted instruction, and virtual patients. Recapping her remarks, she overviewed the principles for instructional media, including coherence, redundancy, etc. Un (...truncated)


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Ramune Kubilius. ATG Special Report: Doody's Digital Workshop for Publishing Staff: Books and the New Learner, Against the Grain, 2014, pp. 23, Volume 26, Issue 3,