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Search: authors:"Alfred Gutschelhofer"

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How individual needs influence motivation effects: a neuroscientific study on McClelland’s need theory

Among frequently used motivation theories some are built on the premise of work happening in the 60s and 70s. Since work life has changed dramatically the question arises whether these theories are still valid. This study validates the long-standing need theory of McClelland (Am Psychol 40(7):812–825, 1985. doi:10.​1037/​0003-066X.​40.​7.​812) using neuroscientific methods as a new ...