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Search: authors:"James Cheshire"

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Delineating Europe's Cultural Regions: Population Structure and Surname Clustering

CHESHIRE,1* PABLO MATEOS,1 AND PAUL A. LONGLEY1 Abstract Surnames (family names) show distinctive geographical patterning and in many disciplines remain an underutilized source of information about

Detecting Address Uncertainty in Loyalty Card Data

There is a fundamental need to better appreciate the dynamics and uncertainty of large consumer datasets, particularly if they are to be utilised to model social and geographical phenomena. This research, the first to utilise a major UK retailer’s loyalty card dataset, presents a novel data-driven approach for quantifying uncertainty in consumer addresses. Uncertain cases were...