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An empirical comparison of different implicit measures to predict consumer choice

. Author Contributions Conceptualization: Oliver Genschow, Jelle Demanet, Lea Hersche, Marcel Brass. Data curation: Oliver Genschow, Lea Hersche. Formal analysis: Oliver Genschow, Jelle Demanet. Funding ... acquisition: Oliver Genschow. Investigation: Lea Hersche. Methodology: Oliver Genschow, Lea Hersche. Project administration: Oliver Genschow. Resources: Oliver Genschow. Software: Jelle Demanet