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Search: authors:"Renata Korsakienė"

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Americanization in Lithuania as a driving force for globalization

Purpose The purpose of the article is to analyze Americanization patterns in Lithuania by exploring socio-economic and cultural factors and to determine the impact of Americanization on the level of globalization of the country and its economy. Design/ methodology The research employs both qualitative and quantitative methods by using primary and secondary data. Further descriptive ...