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Search: authors:"Tsutom Miyata"

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Reputational damage and the Fukushima disaster: an analysis of seafood in Japan

As the levels of radioactivity in seafood have fallen back into the safe range, Fukushima fisheries are considering reopening. However, even if seafood from the Fukushima area were sufficiently safe to distribute to seafood markets, its value may be undermined because of the damage done to its reputation by the Fukushima disaster. We quantified consumers’ preferences for seafood...