Marketing, 12(October), 137–152.CrossRefGoogle Scholar Arndt, J. (1985). Making marketing science more scientific: Role of orientations, paradigms, metaphors and Puzzel solving. Journal of Markeitng, 49(Sum
, choice) pijp-kar, pijn, rijp (pipe-cart, pain, hoar-frost) raam-ballon, raaf, naam (window-balloon, raven, name) schip-puzzel, schil, lip (ship-puzzle, peel, lip) snoer-clown, snoep, vloer (cord-clown
