AIS Transactions on Human-Computer Interaction

http://aisel.aisnet.org/thci

List of Papers (Total 230)

Research Commentary: Setting a Definition, Context, and Theory-Based Research Agenda for the Gamification of Non-Gaming Applications

As a nascent area of study, gamification has attracted the interest of researchers in several fields, but such researchers have scarcely focused on creating a theoretical foundation for gamification research. Gamification involves using game-like features in non-game contexts to motivate users and improve performance outcomes. As a boundary-spanning subject by nature...

ECOVAL: Ecological Validity of Cues and Representative Design in User Experience Evaluations

Egon Brunswik coined and defined the concepts of ecological validity and representative design, which are both essential to achieve external validity. However, research in HCI has inconsistently and incorrectly used Brunswik’s concept of ecological validity, which prevents the field from developing cumulative science and from generalizing the findings of user experience (UX...

Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule Perspective

Organizations often offer software trials to potential buyers as a form of promotion. The trial experience provides first- hand information of the product, which contributes to prudent purchase decisions. Despite the popularity of software trials in consumer markets, we have yet to fully understand how individuals formulate purchase decisions throughout the trial process. This...

How Do Learners Interact with E-learning? Examining Patterns of Learner Control Behaviors

There has been significant debate in the literature on technology-mediated training about the appropriate role of learner control. We define learner control as giving trainees the ability to make choices about how they proceed through the learning environment. We explore two perspectives. First, we consider learners’ stated preferences for the extent of control in the learning...