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The visual politics of Brand China: Exceptional history and speculative future

the country. This paper dissects two such promotional events: an art exhibit and a science fiction blockbuster through visual and narrative analysis. It considers how cultural diplomacy, political ... coalesce to engender images of the nation, punctuated by the country's prized cultural values and global political yearnings. Rather than examining official branding campaigns, this study is grounded in the

This is Ireland: commemoration as a catalyst for a new nation brand

This article argues that, while state-enacted commemoration can give rise to a pre-determined narrative which aligns with political expediency, the active participation and ownership by citizens in ... official wreathlaying ceremonies, with a series of ‘unofficial’ events taking place around the country, organised by political or social activists. This study examines how Ireland 2016, a coordinated and

Exploring place branding in the Global South: the case of Johannesburg, South Africa

on political ideology, these two parties differ significantly with the ANC having a more social outlook, while the DA is more liberal in its disposition (Peet 2002; Mottiar 2015) . During the time ... . Predicated by the release of Nelson Mandela in 1990 and the disbandment of predominantly Black political parties by F.W De Klerk, the country was paving a way for a reconciliatory transition into democracy

Vaccine (public) diplomacy: legitimacy narratives in the pandemic age

This paper examines how China, United States, the European Union, and Russia deal with the COVID crisis creating a legitimacy narrative to promote their political projects and values. The counter ... strong arguments in building an agenda of international relations. This finding highlights the impact of COVID19 on political leadership and public governance. Pandemics contributed to the

Damsels in distress: gender and negative place branding

conservative forces, and valorizes trailblazers redefining the public space. For Pakistani women, a narrative showcasing political activism devolves into one highlighting victims/activists in the context of ... 'valuable' bodies in both instances, expressed with the help of quantifiable semiotic trends in camera angles, shot and gaze, is imbued with indirect judgment of the political leadership and cultural and

Feminist digital diplomacy and foreign policy change in Sweden

policy analysis (FPA) and feminist scholarship. Informed by FPA, the article explores the relevance of political leadership, bureaucratic agency and political context as drivers of policy change, and ... Elsa Hedling 2 Department of Political Science, Lund University , Lund , Sweden 3 Annika Bergman Rosamond This article analyses how the launch of Sweden's feminist foreign policy marked a change in

What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding

political power dynamics operate in a differently nuanced and complex fashion as compared to the financial sector—there is no one visible or invisible hand that can unilaterally raise or lower a country’s ... it is treated by others in the global political arena. Soft power—a complex idea extending across many actors and institutions—has been critiqued for conceptual ambiguity and over-reach (Fan 2007

A historical–discursive analytical method for studying the formulation of public diplomacy institutions

among institutions and political actors. By conducting an illustrative case study of China’s public diplomacy institutionalization, we demonstrated the potential of historical–discursive analysis to shed ... ). From communication studies to political science, from marketing to public relations, from conflict management to rhetoric analysis, scholars have investigated various public diplomacy instruments

The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond

an Olympic Superpower, (6) athletic competitions as nation branding battlefields, (7) manifestations of political conflicts, (8) rethinking cultural diplomacy, (9) global challenges, and (10 ... , d, e, f, g, 2021a) . The Olympic Games have been a platform for hosting and participating countries to create an image that will lead to social, political, and economic goals (Dubinsky, 2019a, b

The method of comparative-historical analysis: a tailor-made approach to public diplomacy research

interested in the upbringing, education, or political philosophy shared among them, but readily neglect their diets, heights, or eye colors. It is in this vein that David de Vaus argued, “A case study deals ... “War on Terror” by the George W. Bush administration have put public diplomacy at the very top of the political agenda.4 Today, this increasing interest in and practice of public diplomacy is hardly

Nordic neighbors in pandemic crisis: the communication battle between Sweden and Norway

political, economic and cultural aspects. Both countries, together with Denmark, Finland, and Iceland, belong to the Nordic region, with a common history, plenty of collaboration forms and high levels of ... policy. Still, there are some institutional political differences (Norway is a member of NATO, while Sweden is a member of EU) as well as other cultural, social and economic distinctions. But if one

Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion

attacked by Russia. Furthermore, the Russian assault has seemingly backfired. It has repeatedly been pointed out that Putin and many in the Russian political power elite do not think of Ukraine as a real ... and sovereign country. Even before the Euromaidan revolution, political servants in the pro-Russian Yanukovych government that we interviewed explained the Russian attitude toward Ukraine: First and

Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa

that desperately needs it, but also as a platform on which identity is created and contested. The rebranding of the country was itself a means of representing the radical societal and political change ... social and political identity is still being constructed as colonial-era statues are removed and streets and towns renamed, a significant amount of energy has been dedicated to creating an identity to

Assessing the leeway of state-led strategic communication abroad: a comparison of news coverage on Austria, Germany, and Switzerland in Arabic

resonance-based leeway of smaller states with lower status is caused differently, i.e. by their political, rather than their economic or military power. ... position to influence individual opinions and ultimately public policy choices within the political process (Wu and Coeman 2009) . This set up has been further accentuated in recent decades by ongoing

The purpose of Spain’s PD: a golden circle of public diplomacy analysis

country, its cultural and political values, as well as policies. • WHAT represents all PD programs and communication in the fields of information, education, and culture, meaning international broadcasting ... Albero, Cultural Counselor of the Embassy of Spain in the United States. • Ricardo Añino, Political Counselor at the Embassy of Spain in the United States. • Manuel Lejarreta, Ambassador of Spain to

The SWOT of Damocles: challenges in shaping inclusive place marketing audits

to how these ethically infused principles come to terms with the reality of place-specific stakeholder negotiations (Kavaratzis 2012) , political resistance to change, scarce inclination to ... place marketing consulting practices might be less ‘enchanted’ than what an inclusive place marketing philosophy might suggest (Goulart Sztejnberg and Giovanardi 2017) , with practitioners having to

Can numbers tell the story? An investigation on the impact of three place branding and marketing campaigns 2003–2019 on the attraction of new residents to the Isle of Man

other ways to prosper the Island’s economy (Kelly 1999, p. 327–328) . A number of important political decisions in the 60 s and 70 s paved the way for the transformation of the Manx economy, focusing by ... an important role and can have significant impacts on places. Place branding and marketing are used to improve place reputation which in turn can play a very important role in achievement of political

Fear and empathy in international relations: Diplomacy, cyber engagement and Australian foreign policy

highlights the tension between national interest—which evolves and changes due to political shifts and contextual elements—and the understanding of public diplomacy engagement as mutual understanding and ... communities of interest that enhance political activism”.1 In 2010, the US State Department under Secretary of State Hillary Clinton decided to bring “diplomacy into the digital age” (Lichtenstein 2010, para

Cultural diplomacy under the “digital lockdown”: pandemic challenges and opportunities in museum diplomacy

activities among different countries to achieve political or economic goals in the international arena. Defined as an “exchange of ideas, information, art and other aspects of culture between countries to ... always empowered rich and diverse museum collections to communicate political messages beyond national borders, directly contributing to foreign policy agenda of their nation states (Arndt 2005) . In the

Effective biosynthesis of 2,5-furandicarboxylic acid from 5-hydroxymethylfurfural via a bi-enzymatic cascade system using bacterial laccase and fungal alcohol oxidase

make them uneconomic [ 8, 9 ]. With regard to the increasing concern about environmental and political issues, costeffective and eco-friendly biocatalysis is considered an alternative for chemical