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Diversity representation in advertising

) Marginalization can be described as a social phenomenon in which a specific group or class of people is pushed to the fringes of society and excluded from mainstream social, economic, and political opportunities ... , we summarize by examining the entirety of research around a domain, or “an area of study”, rather than a construct, a procedure, or a philosophy of science issue (Palmatier et al., 2018) . Our review

Emergence in marketing: an institutional and ecosystem framework

concept of emergence as it applies to marketing theory. We accomplish this by first drawing on the existing literature on emergence in philosophy, sociology, and the theory of complex adaptive systems, and ... framework, informed by literature on emergence from philosophy, sociology, and the theory of complex adaptive systems, to contribute to the marketing discipline through an explication of the concept of

Deploying artificial intelligence in services to AID vulnerable consumers

, national political cultures and legal regimes differ in their constructions of personhood in relation to automation (Jones, 2017) , constitutionalism ideologies (Celeste, 2019; De Gregorio, 2021) , and ... . Philosophy & Technology , 32 ( 2 ), 185 - 193 . Floridi , L. ( 2021a ). The European legislation on AI: A brief analysis of its philosophical approach . Philosophy & Technology , 34 ( 2 ), 215 - 222 . Floridi

Corporate lobbying and product recalls: an investigation in the U.S. medical device industry

While corporate political activity is increasing, its effects on firms’ marketing-relevant outcomes have been largely overlooked in the literature. We propose that corporate lobbying will decrease a ... money to shape their political and regulatory environments (Werner, 2015) . One key mechanism by which firms try to influence politicians and regulators is corporate lobbying (Hillman et al., 2004

The ubiquity of scarcity

OR scheduling became another problem of scarcity. Natural disasters, war, global warming effects, and political tariffs and embargoes, are other semi-random factors causing scarcity. So are economic

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

form an index of ease of writing task (α = 0.69). In the end, participants provided their demographic details including political orientations. The study also included two attention checks. We find ... task, political orientation, and attitude towards the current government. The results showed that person-thing orientation was positively associated only with the importance of the charitable

Co-creating educational consumer journeys: A sensemaking perspective

challenge the philosophy but don’t listen, someone who can dominate and make them walk away having listened to you. That requires a character trait that you develop or you put on. It’s like acting. Brandt’s

Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions

). Intrinsic value in nature: A metaethical analysis . Electronic Journal of Analytic Philosophy , 3 ( 5 ), 1 - 8 . Camacho , C. J. , Higgins , E. T. , & Luger , L. ( 2003 ). Moral value transfer from regulatory ... . , Farmer , A. , & Hardesty , D. M. ( 2013 ). Getting liberals and conservatives to go green: Political ideology and congruent appeals . Journal of Consumer Research , 40 ( 2 ), 350 - 367 . Kim , J. E

The value of context-specific studies for marketing

) offer clear implications for scholars. Research; Scientometrics; Philosophy of science; Industry; Relevance; Generalization; Generalizability; Context-specific; Pharmaceutical; Video game; Movie ... way the industry operates in a specific matter. Movies also have a specific political and sociological influence. For instance, movies produced in Hollywood in the U.S. dominate the global theatrical

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

Overstock reduction methods offer important marketing signals that may affect consumer brand perceptions. In particular, some overstock reduction methods create disposal-based scarcity, that is, product scarcity resulting from reductions of unsold stock. Three experimental studies reveal distinct effects of incineration, which completely destroys the product, compared with...

How do firms value sales career paths?

- 767 . Becker , G. S. ( 1962 ). Investment in human capital: A theoretical analysis . The Journal of Political Economy , 70 ( 5 ), 9 - 49 . Belsley , D. A. , Kuh , E. , & Welsch , R. ( 1980 ). Regression ... -brief -salesperson-retention-and-turnover/ . Accessed 10 May 2019 Chen , H. , Jiang , S. , & Wu , M. ( 2021 ). How important are political skills for career success? A Systematic Review and Meta-Analysis

Scientific, Political Debate Continues on Methods for Estimating Fallout Exposure

Journal of the National Cancer Institute Scientific, Political Debate Continues on NEWS Methods for Estimating Fallout Exposure In 1990, decades after dozens of nuclear blasts from weapons ... muddier. ?Fallout doesn?t have geographic boundaries,? said Preston. ?The original act was based upon the information available at the time and some political decisions.? Hatch spearheaded the act and had

The effectiveness of celebrity endorsements: a meta-analysis

Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April ... endorsements; Advertising effects - of marketing communication, including political marketing (Chou 2014, 2015), health communication, and the marketing of non-government organizations (NGOs; *Jackson 2008

Did clickbait crack the code on virality?

, 2012; Berger & Schwartz, 2011) , political readership, and publisher dummies. Our work questions the widespread belief that clickbait has “cracked the code” on virality, both theoretically and ... the source, also known as source derogation (Abelson & Miller, 1967; Zuwerink Jacks & Cameron, 2003) . Source derogation has been studied extensively in advertising appeals or political marketing

A brand (new) experience: art, aesthetics, and sensory effects

, appreciating art often entails empathizing with the people and cultures from which the artworks spring. In philosophy of art, in fact, there is a longstanding notion that empathy is a key component of aesthetic

Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing

Road, Bangalore 560075 , India 1 Department of Economics and Political Science, University of Aosta Valley , Street Cappuccini 2, 11100 Aosta , Italy 2 Marketing Department, Copenhagen Business School

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

of other moderators, such as perceived efficacy, medical literacy, or political orientation. These moderators would potentially play a role in our model. Eighth, given the current context, further ... Vreese, H. , & C. ( 2016 ). Exposure research going mobile: A smartphone-based measurement of media exposure to political information in a convergent media environment . Communication Methods and Measures

Moving the stakeholder journey forward

stakeholder expectations, and who is able to mobilize multiple stakeholders in a coalition.” In the political marketing context, SE is “stakeholder influence over the political marketing organization.” There

The Role of Cancer Research in Noncommunicable Disease Control

political agenda toward a growing threat to human development. Proposed strategies for control of noncommunicable diseases focused mainly on the shared risk factors of tobacco, harmful use of alcohol ... middle-income countries. This meeting followed the Special Session on HIV/AIDS in 2001, the only other high-level meeting to discuss a health topic and orient the global political agenda toward a growing