Advanced search    

Search: authors:"Emma L. Slade"

4 papers found.
Use AND, OR, NOT, +word, -word, "long phrase", (parentheses) to fine-tune your search.

The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis

The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy. By using the findings from 69 studies, this research identified best (e.g. argument quality, valence, eWOM usefulness, trust in message), promising (e.g...

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

of Economics , Finance and Management , University of Bristol , Queens Avenue, Bristol BS8 1SN , UK 1 School of Management, Swansea University Bay Campus , Swansea SA1 8EN , UK 2 Emma L. Slade

Social Media: The Good, the Bad, and the Ugly

5HZ , UK 1 Emma L. Slade 2 Yogesh K. Dwivedi 3 School of Management, Swansea University , Bay Campus, Fabian Way, Swansea, Wales SA1 8EN , UK 4 School of Economics , Finance and Management , University ... . Emma L. Slade is a Lecturer in Management at the University of Bristol, UK. She has a PhD and MSc with distinction in Business Management. Emma’s research and teaching interests revolve around digital

Driving innovation through big open linked data (BOLD): Exploring antecedents using interpretive structural modelling

Innovation is vital to find new solutions to problems, increase quality, and improve profitability. Big open linked data (BOLD) is a fledgling and rapidly evolving field that creates new opportunities for innovation. However, none of the existing literature has yet considered the interrelationships between antecedents of innovation through BOLD. This research contributes to...