This study investigates the effects of retro-themed content, emotional resonance, and brand consistency on customer re-engagement. Using a structured questionnaire adapted from established scales, data were collected from 300 respondents and analyzed through descriptive statistics, reliability testing, confirmatory factor analysis, and multiple regression. The findings reveal...
This study examines the impact of short-form video marketing, influencer relatability, and trust signals on Generation Z’s purchase intention in Indonesia. Using a quantitative approach, data were collected from 400 respondents aged 18 to 27 who actively engage with short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts and have made recent online...
This study investigates the influence of sustainability labels, minimalist design, and brand activism on consumers’ perception of premium products. Drawing from signaling theory and consumer psychology, the research examines how these factors serve as signals that shape premium product evaluation. Using survey data analyzed through multiple regression, the findings reveal that...
The increasing integration of algorithmic technologies in recruitment processes has raised questions about candidate acceptance and perceptions of fairness. This study examines the effects of algorithmic hiring, perceived fairness, and HR tech literacy on recruitment acceptance. Using a quantitative approach, data were collected from 350 job applicants through structured...
This study investigates the influence of purpose-driven culture, work-life integration, and digital competency on Gen Z employee retention in the modern workplace. As Gen Z increasingly becomes a dominant workforce demographic, understanding the factors that shape their intention to stay within organizations is critical for HR strategy and organizational sustainability. Using a...
This study examines the role of remote work flexibility, organizational justice, and psychological safety in influencing discretionary work behavior among employees. As organizations increasingly adopt hybrid and remote work models, understanding how workplace flexibility and psychological and structural fairness impact employee behavior beyond formal job descriptions has become...
This study investigates the influence of Financial Literacy, Risk Perception, and Religiosity on Investment Decision in Islamic financial products. A structural equation modeling approach using SmartPLS was applied to a sample of individuals who are potential investors in Islamic financial products. The results indicate that Financial Literacy and Religiosity have a significant...
Legal protection of copyright on Indonesian cultural heritage claimed by other countries has become an important issue in the context of globalization and intercultural interactions between nations. From the perspective of international law, the protection of intangible cultural heritage is regulated through conventions such as the UNESCO Convention for the Safeguarding of the...
Law enforcement in Indonesia often experiences significant difficulties, especially regarding state apparatus. This study investigates the case of the shooting of a car rental entrepreneur by members of the Indonesian Navy. It assesses the legitimacy of police actions that rejected the request of the victim's family in an emergency without an official report. The goal is to...
This study aims to consider financial services in terms of company values and capital structure. This study used external secondary data received by Google Scholar from 2019-2024, followed by a systematic literature overview (SLR). Based on the results of our analysis of the findings of our research, we conclude that financial services have a significant impact on the value of...
This resea.rch a.na.lyzes the a.pplica.tion of A.rticle 3 Pa.ra.gra.ph 1 a.nd A.rticle 2 Pa.ra.gra.ph 1 of La.w Number 20 Yea.r 2001 concerning the A.mendment to La.w Number 31 Yea.r 1999 concerning the Era.dica.tion of Corruption, pa.rticula.rly through a. ca.se study of the Supreme Court Decision Number 1481 K/Pid.Sus/2018. The study a.ims to delve into judicia.l considera...
An unlawful act is an act that is contrary to the legal norms prevailing in society and can harm other parties. In the context of Indonesian law, this unlawful act is regulated in Article 1365 of the Civil Code (KUHPerdata), which states that "Every act that violates the law and causes harm to another person, requires the person who committed the act to provide compensation...
To produce aesthetically pleasing compositions, musicians employ a variety of instrumental sounds. Copyright refers to the exclusive right of a creator to maintain ownership of their work and to derive economic benefit from it. Under copyright law, the unauthorized use of musical works is strictly prohibited. This study aims to: (1) examine the enforcement of Law No. 28 of 2014...
The Consumer Dispute Settlement Agency (BPSK) holds the authority to resolve consumer disputes through non-litigious means in accordance with Law Number 8 of 1999 concerning Consumer Protection and its implementing regulations. The operational framework of BPSK is explicitly governed by the Minister of Industry and Trade Decree Number 350/MPP/Kep/12/2001. This study aims to...
This study aims to analyze the legal considerations taken by judges in cases of breach of contract (default) by customers against cooperatives, based on Decision Number 293/Pdt.G/2021/PN Mdn, and to identify appropriate legal measures that can be pursued by cooperatives in resolving such cases. The research employs a normative legal method with a case study approach. Data were...
Corporate Social Responsibility (CSR) has traditionally been associated with the private sector, focusing on ethical business practices, environmental sustainability, and community engagement. Despite its growing importance, CSR in academia remains underexplored, lacking comprehensive methodologies for measuring and evaluating its impact. This research investigates the perception...
This study aims to determine and analyze the effect of green finance on firm value with profitability as a mediating variable. This study has a total sample of 16 companies with a purposive sampling technique as a sampling method. The type of data used is secondary data obtained from annual reports, sustainability reports, and company financial reports for four consecutive years...
This study aims to analyze the influence of green knowledge and green perceived value on purchase intention mediated by green lifestyle on Gen Z tumbler product users in Indonesia. This study was conducted through a quantitative approach with a total sample of 200. The sampling technique used was non-probability sampling with a purposive sampling approach. Data were processed...
This research investigates contract law in the perspective of e-commerce and its impact on consumers. Facing digital transformation in the business world, particularly in the context of e-commerce, the contractual relationship between businesses and consumers becomes increasingly complex. The focus of this research involves exploring the legal implications arising from digital...
This study investigates the impact of government financial assistance, profit reinvestment, and credit risk management on the long-term survival of Micro, Small, and Medium Enterprises (MSMEs). Given the significant role MSMEs play in economic development, understanding the key determinants of their sustainability is critical. Using data collected from MSME owners and managers...
As micro, small, and medium enterprises (MSMEs) increasingly pursue international expansion, the role of human capital becomes a strategic determinant of success. This study examines the impact of talent management and employee engagement on the internationalization of MSMEs. Talent management practices—including recruitment, development, and retention of high-potential employees...
This study examines financial literacy and technology's effect on the financial performance of Micro, Small, and Medium Enterprises (MSMEs), with financial control as a moderating variable. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 364 MSMEs in Malang City, Batu City, and Malang Regency that target international markets from...
Micro, Small, and Medium Enterprises (MSMEs) are essential to the Indonesian economy. One is Songkok, which has strong cultural values and a strong identity. Despite great growth potential, songkok products still face difficulties entering the international market. Therefore, the government's role is significant in fostering and promoting Songkok MSME products so that they can...
The purpose of this study is to determine the impact of financial knowledge, lifestyle and social media on student consumption behaviors for economic education at PGRI Kanjuruhan University Malang. This study uses a quantitative approach with sample pickup technology, with 53 students, with sample pickup. The results showed that financial capacity in part had no significant...
This study aims to examine the relationship between curriculum quality, educational facilities, and time management on student satisfaction in the learning process at secondary schools. Using a quantitative approach with a stratified random sampling technique, the study involved 250 students from various secondary schools. Data were collected using a structured questionnaire and...