SMEs often struggle with manufacturing efficiency and inventory management, hindering their ability to meet customer demands. ERP systems can integrate data to improve planning and decision-making but must align with SCOR principles to ensure holistic digital transformation. This study examines CV. PJ, a textile SME in Bandung operating across three locations to process yarn into...
The study assesses the efficiency of last-mile delivery (LMD) depot locations for third-party logistics companies in Pontianak, West Kalimantan, using the K-means clustering algorithm. The goal is to optimize new depot placements to reduce delivery distances and operational costs. Data were gathered via field observations and Google Maps to map depots, customers, and geographic...
Technological advancements have greatly impacted various aspects of modern life, including the transportation industry. The aim of this research is to enhance organizational efficiency by implementing lean supply chain principles to online transportation services in Indonesia. This study employed an exploratory analytical qualitative approach to analyze the research variables...
This research aims to analyze the relationship between digital leadership on employees' performance, digital leadership on organizational commitment, organizational commitment and employees' performance. Research respondents are 456 employees who work in the manufacturing industry The criteria for respondents are permanent employees, at least have worked for at least 5 years...
The integration of Information and Communication Technology (ICT) with Blockchain technology has indeed brought about significant changes across various aspects of digital economic activities. This study provides a perspective on the influence of blockchain use on the performance of Indonesian Carbon Exchange players. The results of data analysis show that the variables Optimism...
The purpose of this study was to determine the results of measurements of the priority vendors of the two vendors used by the company in the process of shipping export goods or shipment. This study uses the AHP-Likert Scale (Analytic Hierarchy Process) method where the Likert scale is used as a comparison. Problem solving is done by making research using qualitative research...
This study examines the process of change management, identifies human resource obstacles, and explores critical success factors in deploying an integrated logistics system at PT Kubota Indonesia. Employing a qualitative approach and case study methodology, data were gathered via semi-structured interviews, observations, and document analysis. Findings reveal that PT Kubota...
This research aims to examine how sales promotions and the perceived ease of cashless transactions influence the interest in using ShopeePay. Data collection was conducted through questionnaires, while data analysis included multiple linear regression, hypothesis testing (t-test, F-test, and coefficient of determination), which were previously subjected to validity and...
This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are...
Implementing green logistics involves using environmentally friendly practices and technologies in the management of supply chains and transportation of goods. The potential benefits gained in implementing green logistics include, a reduction in greenhouse gas emissions, energy, and resource efficiency, reduced operational costs, reputation, and regulatory compliance. This...
This study aims to determine the effect of promotion through social media and word of Mouth on visiting decisions with the control variables of attractiveness and facilities. The data collection technique used a questionnaire that had been tested for validity and reliability. Based on the simultaneous hypothesis testing, the four independent variables have a significant effect on...
Indonesia is the third-largest country that utilizes ad-blockers, despite online advertising there expanding quickly. In addition to consumers generally viewing internet use as common. This study aimed to examine how prior bad experiences and perceived goal impediments affect online advertisement avoidance. Students who used the internet the most during the Covid-19 pandemic in...
The Economic Partnership Agreement (EPA) is a trade agreement that aims to facilitate market access and considers aspects of economic cooperation and development initiatives between the two countries. The trade agreement between Indonesia and Japan is Indonesia's first bilateral trade agreement covering trade in goods, services, and investment, and entered into force in 2008. The...
The research aims to determine the influence of digital marketing, product innovation and competency on the performance of MSMEs in the South Tangerang region. This research uses a quantitative type of research with a survey approach with the method used is simple random sampling, with a sample of 96 MSME actors in the South Tangerang area. The data analysis technique for this...
This study aims to analyze the effect of employee competence on their performance in the company through the leadership style in the company, while the following research uses a quantitative method that uses a population of employees of the Plastic Woven Packaging Manufacturing Company using a sample of the production department of 100 respondents. The following research results...
The aim of this research is to analyze the relationship between digital marketing and financial performance, analyze the relationship between digital transformation and financial performance and analyze the relationship between digital transformation and digital marketing. This research method is quantitative through surveys, the research population is SMEs owners in Indonesia...
This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency. This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables (Indriantoro, et al., 2002:89). The population of this research is...
This study aimed to understand the phenomena experienced by individual investors in North Sumatra in determining investment decisions. This study was qualitative research with a comprehensive description of the experiences, awareness, perceptions, beliefs, memories and feelings experienced by individual investors. Data collection techniques used questionnaires and interviews. The...
This research aims to examine and analyze the effect of digital leadership on work performance through organizational commitment. The research population is all employees in the Mitra Industrial Area (KIM) Karawang, West Java. A total of 214 samples were taken using random sampling. The digital leadership variable uses two dimensions with three indicators each, the organizational...
The purpose of this study was to analyze the relationship of OCB to employee performance, intrinsic motivation to employee performance and job satisfaction to employee performance.Online questionnaire given to respondents who are online shop employees. Through the Whatsapp network, questionnaires were distributed. While literature, books, and websites used as a secondary data...
The goal of this study was to identify the key elements that would help design procedures for improving corporate images in urban company. The studies were quantitative and used observation, questioning, and interviews as three key sources of data. With a path coefficient of 0.94, the results show that the Customer Satisfaction variable and the Corporate Image variable are...
This research aims to analyze the effect of profitability ratios, liquidity, and leverage on stock returns. The object of this research is the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2017-2021. The population of this research was 18 companies; using the purposive sampling method, obtained a sample of 13 manufacturing...
The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen...
This study aimed to determine the effect of leadership style, communication, and motivation on employee performance during the Covid-19 pandemic. The population in this study is PT. XYZ, totaling 45 employees using purposive sampling, obtained a sample of 35 people. The research criteria are employees who work from home. The analytical methods used are the validity and...
The barge burning event go gue cap lak is a local tradition of the Chinese community in Bagansiapiapi. This event is a cultural ritual event for the people of the east coast of Sumatra Island. The event has had an economic effect on the people of Bagansiapiapi City at large. The research was conducted by observation, unstructured in-depth interviews, and literature study. The...