This research was carried out with the aim of identifying priority the strategy for developing the plant nursery business at the Vikom Nursery business located on Jl. Medan Banda Aceh, Gampong Teungoh, Kec. Langsa City, Langsa City. The research was conducted in October-November 2023. The method used was SWOT analysis. The results of the IFAS and EFAS matrices obtained...
This research aims to analyze the cost of production in the Pak Mitro tofu making business in Stabat District, Langkat Regency, North Sumatra. This research uses a case study method and is analyzed quantitatively descriptively. The data collection methods used are primary data and secondary data. The sampling technique used was purposive sampling technique. The subject in this...
Mochi Sukabumi is a specialty food that has developed into one of the local culinary icons and has been recognized as an Intangible Cultural Heritage (WBTB) by the West Java Provincial Government in 2022. As a glutinous rice-based product with a relatively short shelf life, mochi Sukabumi requires effective and efficient supply chain management to maintain quality and meet...
This study aims to analyze the cassava marketing system through the SCP (Structure Conduct Performance) approach in Bandar District, Simalungun Regency. The location of the research was determined using the random sampling method. The sample in this study consisted of 37 farmers determined using the Slovin formula, 5 collectors and 5 retailers determined by snowball sampling. The...
This research aims to analyze the cost structure and profitability of the broiler duck farming business (Anas Sp) in Batee Puteh village, Langsa Lama sub-district, Langsa city. The method used is a survey method and direct interviews with breeders. The population in this study were breeders who cultivated broiler ducks with an ownership scale of more than 100 individuals...
various parties involved in the agricultural sector about the importance of health and environmental sustainability. Agribusiness is important because of positive demands from consumers, especially the food sector. Technological developments and people's welfare have caused the demands of food consumers to change, namely not only demanding quantity but demanding quality, safety...
This research was conducted with the aim of identifying internal and external environmental factors, formulating alternative strategies, and establishing the main priorities of the Triko SP Plus fertilizer marketing strategy. The analytical method used is SWOT analysis and QSPM. The results of this study are the SO strategy of utilizing strategic production locations and the...
This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this...
This research aims to determine the location of the base of cabbage plants in districts/cities in North Sumatra Province. The data collection method is based on secondary data obtained from the Central Statistics Agency. The research design used in this research is quantitative descriptive. For the location of the cabbage plant base in North Sumatra Province, Location Quotient...
This study aims to identify the factors that are the strengths, weaknesses, opportunities, and threats to the export marketing of palm oil trunks and analyze the right strategies to be applied in marketing and increasing the fulfillment of oil palm trunk export needs. This research was conducted in Hinai District, Langkat Regency, North Sumatra. The data used in this study are...
This study aims to determine the factors that affect rice farming in rainfed rice fields in Binanga Karaeng Village, Lembang District, Pinrang Regency. The sampling method was purposive or intentionally, the population in this study were 120 rainfed rice farmers. the sampling technique in this study was the Simple Random Sampling technique so that 36 respondents were obtained...
Luwak coffee is one type of coffee that is currently one of the most popular variants for coffee-loving consumers. The existence of civet coffee-based businesses is also increasing, including the Kopi Luwak business Omah Kopi in Banyuwangi. The number of civet coffee processing agro-industries that have sprung up, technological developments and people's lifestyles make the Luwak...
This research aims to evaluate the influence of the marketing mix on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. The sampling method used was nonprobability sampling in the form of accidental sampling with a sample size of 96 people. To see the influence of the marketing mix (X1) product, (X2) price, (X3) place, and (X4) promotion on...
This study aims to analyze the level of performance of farmer groups, income of paddy rice farming and to find out whether the performance of farmer groups affects the income of lowland rice farming in Pasiran Village, Gebang District, Langkat Regency. The sample determination method used in this study was simple random sampling with a total sample of 37 people who were members...
Intensive Vaname Shrimp farming requires higher costs compared to traditional systems. With a high stocking density, intensive system vaname shrimp farming can produce high shrimp production. So with this fact, intensive system vaname shrimp farming can be applied by the community, especially people in Aceh Tamiang District. This research was conducted at Pokdakan Mina Jaya...
This study aims to analyze the Cost Structure and Income of Carp Ponds in Padang Gelugur District, Pasaman Regency. The method used in this research is the survey method and direct interviews with carp farmers. Sampling technique using simple random sampling method (randomly) with a sample size of 32 goldfish farmers. The data collected include primary data and secondary data...
Advances in technology in production, rice processing, and community welfare are changing consumer behavior. The purpose of the study is to analyze consumer preferences in rice procurement. This study was conducted in the city of Makassar, South Sulawesi Province with a survey method on 60 households of respondents who were randomly selected in three residential clusters, namely...
The purpose of this research is to analyze internal and external environmental factors that affect the development of the salted fish business in the salted fish processing business of Mrs. Pipin and formulate alternative strategies that can be applied in the business. This research was conducted in the Back market village sibolga city district north sumatera. The method used is...
Birem Bayeun is one of the sub-districts in East Aceh Regency with large capture fisheries production. This research aims to determine the influence of skills, knowledge, attitudes and work experience on the income of fishermen in Pesisir, Birem Bayeun District, East Aceh Regency. This research uses a causal design. The sampling technique uses the Quota Sampling method. The...
Souvenirs are an important part of the tourist experience as a representative form of a travel destination. Usually tourists buy food souvenirs to take home as souvenirs to be enjoyed by themselves or as gifts to others. One type of food souvenirs that tourists often buy is processed seafood souvenirs. This study aims to analyze the effect of product quality and price on tourist...
This research was conducted with the aim of knowing how many orders for raw materials for Moringa leaves in order to get optimal costs using the Economic Order Quantity (EOQ) method that occurred at CV. Atlantic in Tanjung Ara Village, Tanah Jambo Aye District, North Aceh District. Primary data was obtained by observation, interviews using direct questionnaires with respondents...
Based on the results of field research, 1. Characteristics of farmers with a junior high school education: The average age is 41 to 50. 2. The average farmer's income after the FMSRB program is 4.5 million from a land area of 2500-3500 square meters or 1/4 hectare. FMSRB program is the rice planting cycle to 3 times a year. This means that the average income of farmers after...
AbstracAgriculture is a sector that contributes an important role in the formation of GDP, employment, and sources of income for the community, as well as its role in producing agricultural products for the provision of food, feed, industry and export. Multipurpose plants are various types of plants that have multiple functions. Various parts of multi-purpose plants such as wood...
Most coffee plantations in Indonesia are community plantations in a damaged or poorly maintained state of coffee plants that are old and susceptible to disease and not quality coffee plants, so coffee commodities in Indonesia have a low level of productivity. To encourage the sustainability of a resilient national coffee commodity in the future, research and development...
The emergence of the COVID-19 pandemic has caused a change in behavior in society. Healthy and nutritious food such as hydroponic vegetables can be the right choice to consume during a pandemic. This is a good opportunity for hydroponic businesses such as PT. Sayuran Pagi, but until now its sales are known to be still volatile and tend to decline. This research aims to analyze...