Changing behaviour ‘more or less’—do theories of behaviour inform strategies for implementation and de-implementation? A critical interpretive synthesis
Patey et al. Implementation Science
(2018) 13:134
https://doi.org/10.1186/s13012-018-0826-6
RESEARCH
Open Access
Changing behaviour ‘more or less’—do
theories of behaviour inform strategies for
implementation and de-implementation? A
critical interpretive synthesis
Andrea M. Patey1,2*, Catherine S. Hurt1, Jeremy M. Grimshaw2,3 and Jill J. Francis1,2
Abstract
Background: Implementing evidence-based care requires healthcare practitioners to do less of some things (deimplementation) and more of others (implementation). Variations in effectiveness of behaviour change interventions
may result from failure to consider a distinction between approaches by which behaviour increases and decreases in
frequency. The distinction is not well represented in methods for designing interventions. This review aimed to identify
whether there is a theoretical rationale to support this distinction.
Methods: Using Critical Interpretative Synthesis, this conceptual review included papers from a broad range of fields
(biology, psychology, education, business) likely to report approaches for increasing or decreasing behaviour. Articles
were identified from databases using search terms related to theory and behaviour change. Articles reporting changes
in frequency of behaviour and explicit use of theory were included. Data extracted were direction of behaviour change,
how theory was operationalised, and theory-based recommendations for behaviour change. Analyses of extracted data
were conducted iteratively and involved inductive coding and critical exploration of ideas and purposive sampling of
additional papers to explore theoretical concepts in greater detail.
Results: Critical analysis of 66 papers and their theoretical sources identified three key findings: (1) 9 of the 15
behavioural theories identified do not distinguish between implementation and de-implementation (5 theories were
applied to only implementation or de-implementation, not both); (2) a common strategy for decreasing frequency was
substituting one behaviour with another. No theoretical basis for this strategy was articulated, nor were methods
proposed for selecting appropriate substitute behaviours; (3) Operant Learning Theory makes an explicit distinction
between techniques for increasing and decreasing frequency.
Discussion: Behavioural theories provide little insight into the distinction between implementation and deimplementation. Operant Learning Theory identified different strategies for implementation and de-implementation,
but these strategies may not be acceptable in health systems. Additionally, if behaviour substitution is an approach for
de-implementation, further investigation may inform methods or rationale for selecting the substitute behaviour.
Keywords: Implementation, De-implementation, Behavioural theory and model, Behaviour change, Health professional,
Intervention, Implementation research, Critical interpretive synthesis
* Correspondence:
1
School of Health Sciences, City, University of London, 10 Northampton
Square, London EC1V 0HB, UK
2
Centre for Implementation Research, Ottawa Hospital Research Institute –
General Campus, 501 Smyth Road, Ottawa, Ontario K1H 8L6, Canada
Full list of author information is available at the end of the article
© The Author(s). 2018 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and
reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to
the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver
(http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
Patey et al. Implementation Science
(2018) 13:134
Background
Developing theory and evidence about interventions to
support de-implementation is an important priority in
implementation research. In 2014, Implementation Science issued an editorial arguing the need for more research to identify strategies to de-implement low-value
or harmful care [1]. Since then, Implementation Science
has published six research articles and protocols [2–7]
investigating de-implementation strategies in a number
of clinical contexts. Despite increasing policy interest in
de-implementation, with international programmes such
as the Choosing Wisely campaign [8–10] and Preventing
Overdiagnosis initiative [11–13], relatively little work
has been reported to understand and address systematic
methods for designing de-implementation interventions.
Researchers have noted de-implementation will likely involve different approaches than those used to promote
people to do more of some things, but there is little evidence to support this notion [14, 15]. This raises the
question of whether approaches for implementation versus
de-implementation are similar or distinct. It is unknown
whether or not this is the case, suggesting an investigation
into whether implementation and de-implementation approaches should differ is imperative. Currently, the literature appears to lack clear guidance about what those
approaches should be [16, 17].
Implementation or de-implementation as behaviour
change is an important and productive thread within implementation research. A focus on reducing the frequency of overused clinical behaviours may offer a
perspective that is currently lacking in the discourse on
de-implementation. Behavioural theories can aid in developing a better understanding of the main effects, mediators (mechanisms), and moderators (effect modifiers)
between behavioural influences and interventions in the
environments (policy, system, organisation, team) [18] in
which healthcare professionals work. Evidence and theory
from behavioural science have informed methods for
identifying factors that explain and influence behaviour
and for selecting techniques to support behaviour change
of healthcare professionals [19–21]. There have been
major methodological and theoretical developments in the
field of health psychology in designing and evaluating
multi-level interventions. Advances in intervention mapping using behavioural theories have improved the design
and implementation of health promotion interventions
(community-level) and school-based programmes (system-level) [22, 23]. In addition, the Behaviour Change
Wheel (BCW), a guide for designing interventions with its
foundation in the behavioural sciences, illustrates that interventions can be delivered at any level by including policy-,
system-, and individual-level components [24]. However, it
is unclear to what extent theories from behavioural science
propose different mechanisms for implementation and
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de-implementation. This study reviewed published literature to investigate whether theories of behaviour
differentiate between t (...truncated)