Psychological capital, work engagement and organisational commitment amongst call centre employees in South Africa
Page 1 of 12
Original Research
Psychological capital, work engagement and
organisational commitment amongst call centre
employees in South Africa
Authors:
Janet C. Simons1
Johanna H. Buitendach1
Orientation: The development of psychological capital amongst call centre employees could
have an impact on positive work-related attitudes and behaviour; such as work engagement
and organisational commitment.
Affiliations:
1
Department of Psychology,
Howard College, University of
KwaZulu-Natal, South Africa
Research purpose: The purpose of the research was to determine the relationship between
psychological capital, work engagement and organisational commitment amongst call centre
employees; and further, to determine whether psychological capital and work engagement hold
predictive value for the organisational commitment of call centre employees.
Correspondence to:
Johanna Buitendach
Email:
Postal address:
Private Bag X54001, Durban
4012, South Africa
Dates:
Received: 20 Sept. 2013
Accepted: 05 Aug. 2013
Published: 19 Nov. 2013
How to cite this article:
Simons, J.C., & Buitendach,
J.H. (2013). Psychological
capital, work engagement
and organisational
commitment amongst
call centre employees in
South Africa. SA Journal of
Industrial Psychology/SA
Tydskrif vir Bedryfsielkunde,
39(2), Art. #1071, 12 pages.
http://dx.doi.org/10.4102/
sajip.v39i2.1071
Copyright:
© 2013. The Authors.
Licensee: AOSIS
OpenJournals. This work
is licensed under the
Creative Commons
Attribution License.
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Motivation for the study: There is a gap in research in understanding and enabling positive
resource capacities in highly stressful work contexts such as call centres.
Research design, approach and method: A cross-sectional survey design was used. A sample
of 106 call centre employees from a South African organisation participated in the research.
The measuring instruments included a demographic questionnaire, the Psychological Capital
Questionnaire (PCQ), the Utrecht Work Engagement Scale (UWES) and the Organisational
Commitment Questionnaire (OCQ).
Main findings: Significant positive relationships were found between psychological capital,
work engagement and organisational commitment. The results showed work engagement as
being the only significant predictor of organisational commitment.
Practical/managerial implications: Call centre employers need to develop and implement
workplace interventions that would increase the psychological capital of call centre employees.
Contribution/value-add: The research findings will benefit both call centre employees and
management. The study highlighted the importance of the role of optimism as a subdimension
of psychological capital in developing work engagement and organisational commitment
amongst call centre employees.
Introduction
The call centre environment is one of the fastest-growing segments in the service sector, both in
South Africa and internationally (Swart, 2006). Employees in the South African call centre sector
have increased from 50 000 in 2005 to 180 000 in 2010 and it is predicted that approximately 100 000
new jobs will be created in the country by 2015 (Thomas, 2010). Holman (2003) has conducted
much research on the demanding and stressful nature of call centre work. Call centre work is
characterised by a sensory overload, rapid technological, product and service changes, work
pressure and high workloads (Swart, 2006). The consequences of this may include stress, burnout,
anxiety, absenteeism and performance problems (Lombard, 2009). In response to the above, call
centre employees need to develop positive psychological resources as they have an impact on
positive work-related attitudes and behaviours (Avey, Wernsing & Luthans, 2008). A review of
the literature indicates that little has been done with regard to exploring the role of state-like
characteristics and other personal resources in managing organisational demands or facilitating
employee performance in call centres (Lombard, 2009; Zapf, Isic, Bechtoldt & Blau, 2003). In
this regard, positive psychological resource capacities, such as psychological capital, have been
shown to have an impact on desired work-related outcomes such as improved attitudes to work
engagement and behaviours of organisational commitment in various work contexts (Youssef &
Luthans, 2007). In our review of the literature, the authors have not found any study investigating
psychological capital and its relationship with work engagement and organisational commitment
in a call centre. Therefore, the current study investigates the relationship between Psychological
capital (PsyCap), work engagement and organisational commitment and determines whether
PsyCap and work engagement predict organisational commitment.
http://www.sajip.co.za
doi:10.4102/sajip.v39i2.1071
Page 2 of 12
Psychological capital is a core concept in positive
organisational behaviour (POB) literature. Positive
organisational behaviour is defined as: ‘the study and
application of positively-oriented human resource strengths
and psychological resource capacities that can be measured,
developed, and effectively managed for performance
improvement in today’s workplace’. (Luthans, 2002a, p. 59).
Positive organisational behaviour and PsyCap are rooted in
the Positive Psychology movement (Donaldson & Ko, 2010).
The Positive Psychology movement places emphasis on the
concepts of strengths, virtues, excellence, thriving, happiness,
flourishing, resilience, flow and optimal functioning
(Donaldson & Ko, 2010).
One example of POB-based approaches to organisational
research is the Broaden-and-Build Theory of positive
emotions. This study adopts Fredrickson’s (2004) broadenand-build theory as the theoretical framework that provides
the lens for understanding the antecedents that are linked
to the work-related outcomes of work engagement and
organisational commitment. The theory maintains that
positive emotions such as joy, contentment and interest
can broaden an individual’s thought-action repertories
by expanding the thoughts and actions that come to an
individual’s mind. Therefore, positive emotions broaden
an individual’s thinking, thus enabling a more broadened
outlook, which in turn can help with the development of
personal resources. The resources can be social, psychological,
physical and cognitive. The capacity of an individual to both
broaden and experience positive emotions is important to
one’s ability to grow and flourish (Fredrickson, 2004).
Psychological capital
Psychological capital is a core construct of POB (Luthans &
Youssef, 2004). It is proposed as an important composite
construct that can assist in addressing human capital issues in
organisations. PsyCap consists of four psychological resource
capacities, namely, hope, optimism, resilience and self-efficacy
(Luthans, Luthans & Luthans, 2004). Psychological capital
places emphasis on the positive (...truncated)