Context matters: Construct framing in measures of physical activity engagement among African American women
21 Context Matters
McClure et al.
Journal of Health Disparities Research and Practice
Volume 12, Issue 3, Fall 2019, pp. 21-34
© 2011 Center for Health Disparities Research
School of Community Health Sciences
University of Nevada, Las Vegas
Context Matters: Construct Framing in Measures of Physical
Activity Engagement among African American Women
Stephanie M. McClure, University of Alabama
Travis Loux, Saint Louis University
Enbal Shacham, Saint Louis University
Eileen Gillespie, Saint Louis University
Denise Hooks-Anderson, Saint Louis University
Corresponding Author: Stephanie M. McClure,
ABSTRACT
Assessment of psychosocial factors influencing health behavior typically privileges
conceptual consistency (framing constructs similarly across contexts) over conceptual specificity
(context-specific framing). Modest statistical relationships between these factors and health
behaviors, and persistent racial disparities in health outcomes raise questions about whether
conceptually consistent framing fully captures relevant predictors. Ethnographic studies suggest
not - that perceptions influencing health behaviors are multifaceted and contextual. To test this,
we added items querying contextualized predictors of intention to engage in leisure-time physical
activity (LTPA) to a Theory of Planned Behavior (TPB)-based survey and examined the
psychometrics of the adapted subscales. We measured internal consistency (Cronbach’s alpha) and
construct validity (exploratory factor analysis using polychoric correlations for ordinal data).
Participants were a convenience sample of 200 African American women in a Midwestern,
suburban University-affiliated family medicine practice.
Reliability of the adapted subscales was notably lower than the original subscales. A twofactor model fit best for the attitudes subscale, but explained slightly less than 50% of the variance.
The new items loaded strongly on one factor. A three-factor model best fit the norms subscale and
accounted for around 57% of the variance. Two of the three new items loaded strongly on one
factor. Factor analysis for the perceived control subscale was not possible due to low number of
items; however, two of the three new items were highly correlated (.73). Including context-specific
factors may improve assessment of intention to engage in LTPA. Further study of this question
with a larger, representative sample is warranted.
Keywords: African American women; physical activity; theory of planned behavior;
gender norms; role conflict
Journal of Health Disparities Research and Practice Volume 12, Issue 3, Fall 2019
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INTRODUCTION
Regular engagement in leisure-time physical activity (LTPA) is now understood as an
ecological phenomenon (i.e., a result of myriad individual and environmental factors). However,
the nature of leisure time physical activity – electing to engage in individual or group pastimes that
feature physical exertion – coupled with the individualistic bent of US dominant culture, has
produced a very particular result: a preponderance of public health efforts to predict and encourage
regular, leisure-time physical activity engagement seek to change individual attitudes, norms,
beliefs, motivations, and habits (Agency for Healthcare Research and Quality, 2015). This is true
both for the US population as a whole and for groups exhibiting physical activity rates below what
is deemed optimal for health.
African American women and girls have lower rates of physical activity than any other US
race/gender group (Go et al, 2013, Marshall et al, 2009). Though many physical activity promotion
efforts targeting this and other racial/ethnic minority groups claim to be ‘culturally tailored’ or
‘culturally appropriate’ (Gletsu and Tovin, 2010, Wilson, 2009; Beech and Jernigan, 2014),
interventions consistently emphasize individual-level perception, motivation and decisionmaking. Measures reflect a valuation of conceptual consistency (measuring the same constructs in
the same way across populations) over conceptual specificity (framing the construct in a way that
is specific to the local cultural context).
There are sound methodological reasons for privileging consistency; it facilitates
comparison between groups. However, persistent health disparities - e.g., lower leisure-time
physical activity levels among African American women and girls relative to other race/gender
groups – invite questions concerning not only what factors influence physical activity, but how
those factors may vary in their operation within and between groups. Such questions challenge
investigators to find a balance between conceptual consistency and conceptual specificity when
using existing theories, models and frameworks.
The Theory of Planned Behavior (TPB) is used to frame many health behavior
interventions (Ajzen 1991; Mantano & Kasprzyk, 2015). The premise of the theory is that intention
predicts behavior. Three constructs [attitudes, subjective norms and perceived behavioral control
(PBC)] are theorized to inform intention. The degree to which each construct correlates with
intention is assessed through brief, declarative statements, to which participants respond using a
Likert scale. Statements assessing these constructs tend to query attitudes, norms and control in a
formulaic manner: e.g., ‘the people most important to me think that I should participate in physical
activity on most days’ (strongly agree – strongly disagree) or, ‘participating in one or more
physical activities in my free time is’ (very easy – very difficult). Such consistent item formatting
makes for reliable, internally valid instruments. The assumption underlying this privileging of
conceptual consistency appears to be that the attitudes, norms and control perceptions informing a
given health behavior are one-dimensional and uniform – that there are no conflicting attitudes,
coexisting norms or agentic tug-of-wars that bear on intention or behavior.
However,
ethnographic studies of health behavior contradict this assumption and raise questions about the
degree to which relevant, meaningful predictors are being fully captured with one-dimensional,
conceptually consistent measures.
Activity-relevant Attitudes
African American adolescent girls expressed concern with avoiding an appearance or
behaviors perceived as ‘manly’ in an ethnographic study of body conceptualization and physical
activity engagement (McClure, 2013). Though the appearances and behaviors that constituted
Journal of Health Disparities Research and Practice Volume 12, Issue 3, Fall 2019
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23 Context Matters
McClure et al.
trespass into ‘manliness’ varied in the sample, 41 of the 42 study participants mentioned or
endorsed the importance of avoi (...truncated)