Processing time not modality dominates shift costs in the modality-shifting effect
Psychological Research
https://doi.org/10.1007/s00426-019-01276-1
ORIGINAL ARTICLE
Processing time not modality dominates shift costs
in the modality‑shifting effect
Hettie Roebuck1,2
· Kun Guo1 · Patrick Bourke1
Received: 26 November 2018 / Accepted: 2 December 2019
© The Author(s) 2019
Abstract
Shifting attention between visual and auditory targets is associated with reaction time costs, known as the modality-shifting
effect. The type of modality shifted from, e.g., auditory or visual is suggested to have an effect on the degree of cost. Studies
report greater costs shifting from visual stimuli, yet notably used visual stimuli that are also identified slower than the auditory. It is not clear whether the cost is specific to modality effects, or with identification speed independent of modality. Here,
to interpret whether the effects are due to modality or identification time, switch costs are instead compared with auditory
stimuli that are identified slower than the visual (inverse of tested previously). A second condition used the same auditory
stimuli at a low intensity, allowing comparison of semantically identical stimuli that are even slower to process. The current
findings contradicted suggestions of a general difficulty in shifting from visual stimuli (as previously reported), and instead
suggest that cost is reduced when targets are preceded by a more rapidly processed stimulus. ‘Modality-Shifting’ as it is
often termed induces shifting costs, but the costs are not because of a change of modality per se, but because of a change in
identification speed, where the degree of cost is dependent on the processing time of the surrounding stimuli.
Abbreviations
SART Sustained attention to response task
RT Reaction time
Introduction
Having to switch attention between visual and auditory
targets is associated with switching costs, known as the
modality-shifting effect. When a previous target is of a different modality detecting a subsequent target is slower than
when it is of the same modality (e.g., Zubin, 1975; Ferstl,
Hanewinkel, and Krag, 1994; Spence, Nicholls, and Driver,
2001; Lukas, Phillip, and Koch, 2010). The frequency and
recency of a given modality are thought to build up an
* Hettie Roebuck
Kun Guo
Patrick Bourke
1
School of Psychology, University of Lincoln,
Lincoln LN6 7TS, UK
2
University of Wisconsin, Madison 53706, USA
underlying prediction of what the next target will be (Epstein
& Rock, 1960). The Configuration–Execution model suggests that top–down factors (e.g., expectancy) affect the time
to program central mental operations, and bottom–up factors (e.g., recency) independently affect the time to execute
them (Ruthruff, Remington, & Johnston, 2001). Shifting
costs represent the delay when a switch in modality conflicts with the underlying prediction generated from the set
of previous stimuli.
The size of the shift cost is not always the same. It is suggested that the type of modality that is being shifted from
can have an effect on the degree of cost induced onto the
subsequent target. For example, it has been suggested that
there is either an underlying visual dominance, or a difficulty to shift away from visual stimuli compared to auditory
stimuli (Posner et al., 1976). Visual stimuli are suggested
to be not as attention capturing as auditory (e.g., Cohen &
Rist, 1992); thus, visual dominance may result in a greater
attentional tuning to the visual modality (Posner, Nissen,
Klein, 1976). In the context of modality-shifting, a selective
bias towards visual stimuli is thought to benefit responses
to repeated trials, resulting in a greater cost if the modality
switches (e.g., Miller & Cohen, 2001; Lukas et al., 2010).
The distinction between the possibility of an underlying visual dominance or a difficulty to shift away from visual stimuli has been explored further comparing modality-shifting
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Psychological Research
across multiple modalities (Spence, Nicholls, & Driver,
2001). Using tactile (finger stimulation), visual (light illumination) and auditory stimuli (pure tones), participants had
to make a left/right discrimination for each modality. When
the modality of discrimination shifted to another modality,
there were even greater reaction time (RT) costs associated
with shifting away from touch, compared to both visual and
auditory stimuli. From these findings, they conclude that it
is even more difficult to shift attention away from the tactile modality, rather than an underlying predisposition to
attend to visual. Therefore, the authors interpret the findings observed by Posner et al. (1976) as a greater difficulty to
shift away from visual stimuli, rather than an overall visual
dominance, as tactile stimuli could induce even greater shifting delays compared to the visual stimuli.
The debate over whether there are difficulties to shift
away from a modality, or whether a modality dominates has
also attracted interest in the interpretation of underlying difficulties associated with different clinical disorders. Both
in terms of deficiencies, which may be specific to a modality (e.g., in Huntingtons Disease; Sprengelmeyer, Lange, &
Hömberg, 1995), and sensory dominance to a modality (e.g.,
in Schizophrenia; Zahn, Pickart, & Haier, 1994).
Despite the interest in modality specific effects, there has
been little consideration to what extent switching costs are
specifically inherent to modality verses a switch associated
with the processing requirements of a differing stimulus.
Studies suggest that task demands can influence the degree
of shift cost, for example, if a task requires temporal processing or spatial processing, responses can be affected depending on which modality is given priority (Lukas, Philipp, &
Koch, 2014). It is possible that differences between modality
in attention shifting tasks may have less to do with whether
they are auditory, visual or tactile and more to do with how
quickly they can be processed. The impact of speed of stimulus identification has not previously been considered in the
context of modality-shifting. However, research suggests
that more caution is needed when attributing differences in
performance to the modality of presentation more generally
(Roebuck, Freigang, & Barry, 2016). The findings show that
in a simple GO NOGO continuous performance task, different types of stimuli within a modality can induce different
response rates and error propensities, suggesting that effects
of stimulus type may be being misinterpreted as modality
effects. Specifically, participants were presented with two
stimuli, and had to press a button to one stimulus, and inhibit
their responses to the other. Slower RT’s and greater errors
were observed in the condition using two auditory tone
stimuli (high and low tones), compared to the same task
(and modality) using auditory spoken sounds (X and O).
The stimuli were all presented for the same duration, but the
linguistic stimuli may be easie (...truncated)