Technical Constraints and TV Series as the Main Narrative Genre of the Audiovisual Era
Comparatismi 3 2018
ISSN 2531-7547
http://dx.doi.org/10.14672/20181442
Technical Constraints and TV Series
as the Main Narrative Genre of the Audiovisual Era
Carlotta Susca
Abstract • By enlarging the concept of literariness to the concept of narrativity, it is
possible to look at narrative genres instead than literary genres. Major changes in the
creation of stories have always been depending on technical constraints: epic was the
main poetic genre of orality, novel the main literary genre fostered by literacy, and
TV series are the main audiovisual genre. TV series are composed by a
superimposition of semiotic levels (images, sounds, and texts); accordingly, they
require a competent audience that is committed to a united hermeneutic effort. Twin
Peaks, the TV series created by David Lynch and Mark Frost, is a complex narrative
enthusiastically analyzed by an active fan base on online forums.
Keywords • TV Series; Narrative Genres; Twin Peaks
Technical Constraints and TV Series
as the Main Narrative Genre of the Audiovisual Era
Carlotta Susca
1. Literariness and Narrativity
By the 1920s, both Roman Jakobson and Viktor Šklovskij proposed the concepts of
literariness and the poetic function of language, which characterized poetic texts among
other forms of verbal communication. According to the definition of literariness, every
text—not only a work of art—could possess it, as long as it’s defamiliarized to some
degree. The contemporary concept of narrativity allows a further enlargement of the poetic
field to messages elaborated on and transmitted by media other than paper or electronic
texts, and not entirely made of words, so gaining audiovisual narratives full citizenship of
poetic creation.
Marie-Laure Ryan defines narrativity in this way:
On one hand, narrative is a textual act of representation—a text that encodes a particular type
of meaning. The definition remains unspecific about what type of signs are used to encode
this meaning. On the other hand, narrative is a mental image—a cognitive construct—built
by the interpreter as a response to the text. . . . The property of “being” a narrative can be
predicated on any semiotic object produced with the intent of evoking a narrative script in
the mind of the audience. (9; emphasis added)
The concept of narrativity allows to enlarge the multifaceted field of poetic genres (as
called from Aristotle to the 18th century, then, from Hegel on, literary genres) to the
multidimensional arena of narrative genres, which includes audiovisual narratives as well
as literary texts, and mainly mimetic modes as well as diegetic ones.
The transition into the current audiovisual era is similar to the previous passage from
orality to literacy, only that the latter involved verbal language, the former makes us
wonder “whether this shift is one of degree or, more radically, of kind” (Hutcheon XIX).
In the passage from literacy to audiovisuality—which we are experimenting since the
invention of cinema and, more impressively, since TV provides home delivery images, and
the Internet has strengthened the image-based Western diet—the narrative genres
panorama has become richer and much more complex, including elementary bits of
narrative such as gifs and internet memes, and also hundreds of episodes/many years long
stories such as Doctor Who, the longest sci-fi TV series created in 1963 and still going on.
Walter J. Ong dedicated his most famous work to the analysis of the differences between
orality and literacy, pointing out that the invention of the Greek alphabet and the transition
from an oral/aural culture to a written based one has modified not only the way in which
we shape stories but the very cognitive structure of the Western society (with a shift from
the ear to the eye). As to the stories, according to Ong, their syntax has become hypotactic
and their discourse analytic, redundancy has been reduced. More importantly, if an oralitybased culture tends to be conservative because it has no other means of transmitting its
values, a literary based culture promotes innovation and the discovery of new things.
Moreover, being “conservative” in an oral culture doesn’t imply that information is
preserved; in fact, oral culture is homeostatic, which means that a meaning is progressively
changed because there’s no way to preserve it intact from one generation to another.
Susca • Technical Constraints and TV Series
177
Literacy and the subsequent possibility of transmitting an unvaried content, thanks to the
invention of the movable type by Gutenberg, has also fostered science as we know it, as
McLuhan pointed out:
The art of making pictorial statements in a precise and repeatable form is one that we have
long taken for granted in the West. But it is usually forgotten that without prints and
blueprints, without maps and geometry, the world of modern sciences and technologies
would hardly exist. (157; see also Eisenstein)
The pivotal shift from orality to literacy, and then the invention of the movable type,
resulted in the rise of the novel form in the 17th century. Russian Formalists debated a lot
on the novel form and Lukács admitted that even Petronio’s Satyricon and Apuleio’s Asinus
Aureus are novel-like (see Strada), but the novel form is more appropriately the “modern
bourgeois epic,” strictly linked, as also Hegel noted, to the Modern Era European society.
Marshall McLuhan has connected the invention of the movable type to the rise of
individualism and nationalism in the Western world, and they are reflected in the novel
genre: “printing from movable type was, itself, the major break boundary in the history of
phonetic literacy, just as the phonetic alphabet had been the break boundary between tribal
and individualist man” (39).
The invention and transmission of stories has always characterized the human kind (see
Gottschall), and stories took in every era a different form due to the technical development
at every time. The concept of narrativity allows to comprehend every kind of story
conceived from orality to audiovisuality, each shaped by different techniques.
2. Epic, Novel, and TV Series
Epic was the main poetic genre of orality, novel the main literary genre fostered by literacy,
and TV series are the main audiovisual genre. The shift in the communication system
invests education also, being narration a vehicle of cultural instructions:
America is, in fact, the leading case in point of what may be thought of as the third great
crisis in Western education. The first occured in the fifth century b.c., when Athens
underwent a change from an oral culture to an alphabet-writing culture. To understand what
this meant, we must read Plato. The second occurred in the sixteenth century, when Europe
underwent a radical transformation as a result of the printing press. To understand what this
meant, we must read John Locke. The third is happening now, in America, as a result of the
electronic revolution, particularly the inven (...truncated)