ANALYSIS OF EDUCATIOAL PROGRAMS FOR CHILDREN IN KOSOVO TELEVISIONS (RTK, KTV, RTV21, KLAN)

Education Sciences ISSN: 1308-7274 (NWSAES) ID: 2019.14.3.1C0693 Status : Research Article Received: 05.10.2018 Accepted: 10.07.2019 Arbnesha Mexhuani Researcher for Distance Learning Kosovo Pedagogical Institute, , Pristina-Kosovo DOI http://dx.doi.org/10.12739/NWSA.2019.14.2.1C0693 ORCID ID 0000-0003-3223-7718 CORRESPONDING AUTHOR Arbnesha Mexhuani ANALYSIS OF EDUCATIOAL PROGRAMS FOR CHILDREN IN KOSOVO TELEVISIONS (RTK, KTV, RTV21, KLAN) ABSTRACT The study tackles function of land frequency television RTK, KTV, RTV21 and satellite television KLAN in school education (students ages 5-15) in Kosovo. The aim of this study is to identify the extent to which televisions complement the education of primary and middle level students through programs with educatinal content and whether they are in harmony with the Law on Media and State Curriculum. The focus of the study is identification of the number of educational programs for children, content analysis, weekly broadcasting, diversity, comprehensiveness, genre, target age of children and legal aspects. In order to analyze the content of educational programs available for children, they were monitored for 36 days in 24 hours broadcast. Two research inquiries precede this study: 1) To what extent educational programs from (RTK, KTV, RTV21, KLAN) fulfil school education 2) Are these educational programs in compliance to the Law on Media and Educational State Curriculum? The results show that programs for children in the TV are usually in a form of quizzes, entertainment and presentation various school activities, which are in conformity to state curriculum but the time dedicated to weekly broadcasting is very little, which complements school education rather insufficiently. The Law on state television which itself has some gaps, sets general principles that broadcasted programs must follow, but does not impose specific obligations for educational programs for children of different ages and it does not stipulate the quantity in weekly broadcasting percentage regarding what should and what should not be broadcasted. Keywords: Content Analysis, School Education, Law On Media, Educational Programs, Televisions 1. INTRODUCTION One of the most influential media for the public has been and will remain the television. In the democratic society the media have a very important role, they reflect not only reality but as Niklas Luhmann (Musai Bardhyl 2011) says, the media create the reality. The media functions that meet the needs of society are the informational function, educational function, and orientation, criticism, controlling, social, and entertaining. Educational programs in Kosovo televisions are meant to have a helping (additional) role and be information source in students’ education. Law on television programs, particularly Article 1.3. Defines that an educational program should have a high quality educational content. Also the Ministry of Education and Technology on Frame Curriculum foresees a necessary need in building a wise society and integration on the digital era. To have a successful integration in the digital era, students should have media competence as: the proper possession of information technology How to Cite: Mexhuani, A., (2019). Analysis of Educatioal Programs for Children in Kosovo Televisions (RTK, KTV, RTV21, KLAN), Education Sciences (NWSAES), 14(3):108-123, DOI: 10.12739/NWSA.2019.14.3.1C0693. Mexhuani, A., Education Sciences (NWSAES), 1C0693, 2019; 14(3):108-123. by children, their acquaintance with television techniques and images, the way how media messages are interpreted, to be creative and critical thinkers. Except schools, a great contributor in the development of these media competencies should be the media (televisions) and the educational values that they promote. The media (television) is a major contributor to the education of school children, if children's programs promote high-quality educational themes, are varied and appear in good times for children, so they can see and make their selection. Television programs, however, are often considered as conducive to negative examples, as many programs of different television channels, through low-quality content broadcasts, send wrong messages to children. Also, in the absence of high quality and creative educational programs, children are forced to watch other uncontrolled programs that cause violence, lack of communication, inactivity, and many health problems (depression, over-weight, eye fatigue) etc. Based on this, the purpose of the research is to identify to what extent are the education of primary and secondary schools, Kosovo national television (RTK, KTV, RTV21 and KLAN KOSOVA), and are in harmony with educational and broadcasting policies. 2. RESEARCH SIGNIFICANCE The study of this topic is of great importance because the influence of television on children is indisputable, for the fact that we live at a time when the media (televisions) are an integral part of the resources information. In addition to traditional factors such as family, different cultures institution, schools, and the media have responsibilities in the education of children. Televisions have the obligation to be sources of and play a dominant role in the child’s upbringing. In the Law on Radio Television of Kosovo, paragraph 1.3. of Article 7, it is foreseen that RTK has an obligation to provide quality educational content (Law No. 04/L-4629.2012). Also in the study of 2012, Language and media on national televisions in Kosovo "states that the programs that are broadcast on three national televisions of Kosovo (RTK, KTV, RTV21) have significant deficiencies, and many television programs do as much for it filling a quantity rate rather than presenting quality educational programs (Kadriu Bleta 2012) According to (Martela Rafaela & Nikolla Alberta2009), it is the primary disadvantage that the media in particular the TVs present models that can positively influence the formation of children’s personality, so it would be very helpful to encourage television channels, to display programs with educational content. In Kosovo studies that are done so far on this subject are not enough, so this study has scientific, educational and methodological interest for other authentic researches, to help the responsible educational policy institutions and televisions in Kosovo for a commitment and cooperation that in the future, educational programs on our televisions to be more qualitative and to help more in school education for children. 3. LITERATURE In Kosovo, the first broadcasts started on Pristina Television (RTP), which was founded in 1974, and was closed in 1990 due to the suppression of Kosovo's autonomy by Serbian police forces. After the war in Kosovo, Radio Television of Pristina has been transformed into Radio Television of Kosovo. Later, after the end of the Kosovo war in 1999, several other Kosovo programs were established such as: RTK, KTV, RTV21, which remain (...truncated)