International Journal of Multidisciplinary Approach Research and Science
E-ISSN 2987-226X P-ISSN 2988-0076
Volume 1 Issue 03, September 2023, Pp. 266-276
DOI: https://doi.org/10.59653/ijmars.v1i03.103
Copyright by Author
Campaign Management System with Big Data Analytics in
Marketing Products through Digital Channel
Euis Nurninawati1, Chaidir Kurnia Thoullah Soedaryono2, Muzaffar Hamzah3
University Raharja, Indonesia |
[email protected]
University Raharja, Indonesia | 2
University of Malaysia Sabah, Malaysia | .my3
Received: 15-07-2023
Reviewed: 20-07-2023
Accepted: 30-07-2023
Abstract
Data is the new gold in the industrial revolution era 4.0, with the development of internet-based
technology, big data, blockchain etc. a lot of data is created from this process, as well as in the
banking world a lot of data is created from transactions made by customers and demographic
data created when customers opening banking products, this can help companies understand
client desires in meeting their financial needs, big data is the right tool for processing large data
within companies and can help companies make decisions, one of the company's obstacles is
in marketing their products to customers during the Covid 19 pandemic, the disconnection of
interaction with customers directly affected company sales, especially banking, the infrequency
of customers coming to branches resulted in difficulties for marketing companies and
explaining products to sell to customers. With a campaign management system that can
transmit to customers via digital channels such as WhatsApp, email and SMS and supported
by big data technology, it will help companies sell products without having to interact directly,
this can increase company profits and can help customers in their financial needs.
Keywords: Campaign, Big Data, Webservers, Banking, Customers
Introduction
2019 was a tough year for companies to market their products, the covid 19 pandemic
forced companies to think hard to market their products effectively and efficiently, and not
many companies went out of business because they could not compete with their rivals because
they could not market their product well. According to (Nurcahyo, 2018), promotions carried
out by companies have also changed, where many companies have switched from promotions
through print and electronic media to promotions through social media with the help of internet
networks. Social media such as Facebook, Twitter, YouTube etc. Social media has become a
platform that customers often use when spending time online. So social media is the right tool
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Campaign Management System with Big Data Analytics in Marketing Products through
Digital Channel
for marketing products when the Covid 19 pandemic hit the world, especially Indonesia. In
promoting products to customers, there are still many companies that still use manual processes
using Ms. Excel to process customer data that is suitable for offering their products, and then
market it through digital channels such as sms, email and WhatsApp.
In the process of making and sending this promotion the system is not integrated with one
another which makes this process very slow in SLA and makes this process very error prone
because a lot of processes are done manually (human interaction). Currently there are also very
many requests related to product offerings to customers, the more products that are made in a
company, the more promotions that will be offered to customers, so the slow process will
hamper the existing process and will reduce the value of the effectiveness of customer needs,
nowadays it is very difficult to sell products that suit customer needs, and the needs of each
customer are different, this makes it difficult for companies to market their products, with
advanced technological developments, computerized support is needed to create systems for
marketing a product through digital channels, so with that the authors are very interested in
developing this system to help companies market their products with the help of computers that
are mutually integrated with other systems that can facilitate the promotion process within the
company.
Literature Review
Campaign
According to the Graphic Glossary, a campaign can be defined as a series of
advertisements and relates to a design effort to display and introduce a sale or service idea on
a regular basis. Social issue campaigns are not political campaigns, demonstration campaigns
and not product or service promotion campaigns. A promotional activity, communication or
series of planned messages that are specifically specific or to solve critical problems, can be
commercial issues, can also be non-commercial issues, such as social, cultural, political,
environmental/ecological issues. This series of activities is planned and carried out
continuously in a certain and short time, not more than one year through a central theme in a
coordinated and convergent media program. Messages are delivered individually and
cumulatively with the main intention of supporting campaign objects such as brands, social
issues, politics and so on(Guan & Wang, 2022; Lee et al., 2023).
Websites and Webservers
The website is a popular information delivery medium today. The website presents
information using HTML so that it can display information in various data formats such as text,
images and even video and can be accessed using various client applications. Besides being
known to be simple and easy, the existence of server side programming technology on the web
allows the presentation to be obtained by computer users connected to the internet. The Web
was originally more interesting and dynamic information with organized management(Chen et
al., 2020; Fernández-Arruti et al., 2023; Li, 2022; Oussous et al., 2018; Yaqoob et al.,
2019).The World Wide Web (WWW) is known as the web which is a service that is an
information space on the internet, using hypertext technology, users are guided to find
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International Journal of Multidisciplinary Approach Research and Science
information by using links provided in web documents displayed in a web browser. Now the
internet is synonymous with the web, because of the popularity of the web as an interface
standard for services on the internet, from the beginning as an information provider, it is now
also used for communication from email to chat, and also in conducting business transactions
(commerce). The web makes it easy for computer users to interact with other internet actors
and browse information on the internet. Web server is a computer program that has the
responsibility or task of receiving HTTP requests from clients, known as web browsers, and
serving them by providing HTTP responses in the form of data content, usually in the form of
web pages consisting of HTML documents, and related objects such as pictures and others
(Contessoto et al., 2021; Kaur & Kaur, 2020).
Database and Big Data
A database is a structure that (...truncated)
