RESEARCH ON THE IMPACT OF SOCIAL MEDIA ON BUSINESS/STARTUPS

13 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2022) 13-22 Indonesian Journal of Entrepreneurship & Technopreneur 1 (2022) 13-22 International Journal of Entrepreneurship & Technopreneur Journal homepage: https://ojs.unikom.ac.id/index.php/injetech RESEARCH ON THE IMPACT OF SOCIAL MEDIA ON BUSINESS/STARTUPS Shalaka Sajane, Dr. Hemlata Gaikwad Department of Management Studies, Rajarambapu Institute of Technology, India E-mail: ABSTRACTS Television, newspapers, and radio were the only forms of media available to companies until the late 1990s; however, in the early 2000s, a media revolution occurred, and the world was introduced to Social Media. Like any other kind of media, social media is a tool for communication, but it is utilized on a wider scale for social engagement utilizing highly accessible and scalable technologies. Techniques of communication Social media has a beneficial impact and influence on both the business and its clients. Marketers are increasingly relying on social media, which requires relatively little effort. Consumers in today's world consider a company's internet presence before making a decision. As a result, businesses may innovate while still building a strong social presence by continually attending to their consumers' wants and concerns. Companies have accepted Social Media as a vital tool for their marketing campaigns on a global scale; however, this is not the case in India. What are the advantages of using social media? What are some social media examples? This research examines the advantages, consequences, and significance of social media on company performance and growth. ARTICLE INFO Article History: Received 16 Aug 2018 Revised 20 Aug 2018 Accepted 25 Aug 2018 Available online 09 Sep 2018 ___________________ _ Keywords: Social Media, Influence, Impact, Brand Awareness, Business Performance, Growth. Shalake Sajane. Research on the Impact of Social Media on Business/Startups|14 1.1 INTRODUCTION Now a days a lot of people are using network and this has become routine activities in life or a habit that people are accustomed to in their daily social life so, a network of social interactions and personal relationship is a dedicated website or other application that enable user to communicate with each other by posting information, comments, massage, images etc. the benefits of participating in social media have gone beyond simply social shoring to build reputation and bringing in career opportunities. So that most of new startup business and small and medium scale of business are use social media for business growth and status. In this study we are selected only 24 papers. And in that we analyze that how the social media is performed in business environment. In past, business have a limited scope to build an image because business is using traditional marketing method, and so that business growing slowly. And also, the interaction between customer and business or entrepreneur is not yet properly. In simple word, customer do not get proper information about product of business but in a present situation social media are solve all this problem happen in past. When customer and business or entrepreneurs are interacting in the platform of social media so they got to know each other better. The aim of this study is to determine the impact of social media on startups and business and how social media influence on the growth of business and also analysis which social media tools and application are used for effective work of business and we also study why customer are mostly attract the business product from the social media platform and also analysis that how business handle. Social media aspects (good or Bad) and how social media platform is beneficial and essential for business growth and build a good image. The objective of study is that to find out exactly influence of social media on new startups and business. And to find out the customer approach towards the social media platform and what is the point of view of new entrepreneurs towards social media. The study depends upon the primary and secondary data. In above data we are prepare research design in that we mention how to collect primary data and secondary data and which tools are used for collecting data and also mention that which statistical tools are used for analysis data. In data collection secondary data collects from articles. And primary data collect from the making questionnaires and collect information from new entrepreneurs. After collecting the data according to that we want to make hypothesis for more clarifications in result. In the project report we are preparing Gantt chart for scheduling each task week wise. 1.2 SCOPE OF THE STUDY Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. This shows the importance of social media in businesses. In order to maintain a competitive pace, businesses are bound to leverage popular social media platforms. Social platforms help you connect with your customers, boost brand awareness, and increase your leads and 15 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2022) 13-22 sales. With more than three billion people across the globe using social media, it’s no passing trend. So, it is evident that how social media can have an immense impact on your business and can be one of the most powerful marketing channels to reach out to your audience. 1.3 OBJECTIVES OF THE STUDY 1. To identify how social media helpful for making brand image and awareness with low financial cost for startup and business. 2. To know how customers /peoples are stay connected with our startups and business and also product and services. 3. To identify which social media platform is most preferable for startup and business. 4. To Understand negative impact of social media on startup and business. 5. To Understand the importance of social media for startup and business. 2.1 RESEARCH METHODOLGY RESEARCH DESIGN • Sampling method • Data collection method RESEARCH TYPE 1) Exploratory: The Literature search is help to identify or clarify thE concepts about the topic deeply. 2) Descriptive: Through the sample survey to determining the opinion of the people and make specific prediction according to that. DATA SOURCE 1. Primary Data: The Researcher will collect primary data through online survey conducted with the use of questionnaire. 2. Secondary Data: It means that are already available that is we refer. The data which have already been collected and analyzed by someone else. Secondary Data we used for research includes literature review (Research Papers). DATA COLLECTION TOOLS: For this survey, we select a structured questionnaire as for gathering informati (...truncated)