Design of Web-based Online Sales : as an Entrepreneurship Strategy

33 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2021) 33-38 Indonesian Journal of Entrepreneurship & Technopreneur 1 (2021) 33-38 International Journal of Entrepreneurship & Technopreneur Journal homepage: https://ojs.unikom.ac.id/index.php/injetech Design of Web-based Online Sales : as an Entrepreneurship Strategy Imelda Pangaribuan*, M Zaka**, R Yunanto*** *Faculty of Ocean Engineering Technology and Informatics, Universiti Malaysia Terengganu, Malaysia **Sistem Informasi, Universitas Komputer Indonesia, Indonesia ***Komputerisasi Akuntansi, Universitas Komputer Indonesia, Indonesia *E-mail: ABSTRACTS The purpose of this research is to design an online sales website in the fashion field to increase sales at the Fashionku store. The research method used a waterfall method by observing and designing a web-based system, which uses the help of XAMPP software as well as analytical tools using PHP, HTML, and CSS. The research results show that website design for Fashionku online sales. The existence of online websites for Fashionku stores is expected to increase sales. Product innovation, distribution of advertisements, and website appearance with complete features are things that will attract the attention of customers to buy products. I. INTRODUCTION The development of information technology in terms of buying and selling goods online in Indonesia has been growing rapidly. E-commerce is ARTICLE INFO Article History: Received 16 Aug 2018 Revised 20 Aug 2018 Accepted 25 Aug 2018 Available online 09 Sep 2018 ___________________ Keywords: Entrepreneurship, Strategy, Online sales, Website inseparable from the development of business and the economy in Indonesia at this time. E-commerce, which is electronic commerce is the process of marketing, selling, promoting, exchanging goods, buying, and selling goods or services through the internet network. E- Imelda et.al Design of Web-based Online Sales ...|34 Commerce can be defined as an arena for transactions or exchanges of information between sellers and buyers in cyberspace. E-commerce allows a company to reach all over the world to market its products or services without having to be limited by geographical boundaries (Soegoto et.al., 2018). E-commerce is about how someone builds a business on the internet, which is followed by entrants who access the website created and go to the catalog of products or services offered (Soegoto et.al., 2018). An individual or company that wants to develop its business, needs to participate in e-commerce, which is offering and selling its services online. Therefore, opportunities are created for various aspects that offer new efficiencies in terms of product marketing, sales, customer service, shipping tracking, stock monitoring, and so on (Soegoto et.al., 2018). The website is a platform for offering and selling service goods online. The website can be defined as a medium for delivering information on the internet as a provider of commercial information or online stores, services, and delivering news (Wibawa et.al., 2018). The website created and formed from a series of specific codes or scripts from certain programming languages (Wibawa et.al., 2018). The programming language that usually used is PHP, HTML, CSS, ASP.Net, Java, static files, ClodFusion, Ruby, JavaScript, Perl, Python, and Erlang. To facilitate website design, PHP is usually used as a programming language for websites. E-commerce can simplify the transaction process in purchasing products and customers can see directly new products in E-Commerce so that the purchasing process can be done quickly (Baghadadi, 2016). The website development makes it easy for customers to get information about products sold. Customers can also easily access the forum for offering and selling the latest products, anywhere and anytime they want to buy goods (Ahmad et.al., 2017). Online website design can provide services as a marketing tool that can help business owners in expanding their internet-based business and make the product warehouse section more integrated when there is online stock on the website (Lee et.al., 2019). In designing online websites to sell goods, it needs to be taken into account regarding customer tastes, the need for new products, and the design of features that are easily accessible (Peterson et.al., 2016). With webbased sales, all information about store products can be accessed quickly without having to come to the store location as well as a broad reach that can reach all over the world, can reduce costs incurred regarding product advertising and marketing, making it easy for business owners to interact directly with customers, and easy in processing data items and making sales reports (Soegoto et.al., 2018). The quality of the web designed is determined by habits, trust and perceived usefulness (Linzbach et.al., 2019). E-commerce in retail companies is currently pursuing more profit from the internet on the grounds of reducing costs in operations and the existence of customer reactions to virtual offerings, the need for quality improvement, and renewal of the web (Satia et.al., 2019). There are supporting factors in building websites that attract the interest of customers namely in terms of appearance, understanding, accessibility, availability, credibility, and communication (Jiang et.al., 2016). The existence of e-commerce provides flexibility for anyone who wants to run their business wherever they are and at a small cost that revealed the opportunities in e-commerce. It allows for enormous operational efficiency, information-based products, and services as a marketing complement for companies (Wulandari 35 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2021) 33-38 et.al., 2019; Mukharil et.al., 2019). Ecommerce makes customers easier to increase choices and the features of the problem solver they are facing online (Sutisnawati et.al., 2016). The purpose of this paper is to design an online sales website in the fashion field to increase sales at the Fashionku store. This research used a waterfall method by observing and designing a web-based system, which uses the help of XAMPP software. 2. METHOD This research used a waterfall method by observing and designing a web-based system, which uses the help of XAMPP software as well as analytical tools using PHP, HTML, and CSS. The waterfall method, also known as the classic life cycle, describes a systematic and sequential approach in software development. Starting with preparing the specifications of user needs, then through the stages of planning, modeling, construction, to deployment. 3. RESULTS AND DISCUSSION The main page provides features for women's, men's fashion, fashion catalog, search engine, and shopping cart. The main page displays a new arrival, where customers can immediately see the latest output of Fashionku products. At the bottom of the page, there is a feature for my account. Here, buyers can create an acc (...truncated)