A Legal Consequences of the Passing Off Practice of the MS GLOW Brand by the PSTORE GLOW Brand

Al Mashaadir : Jurnal Ilmu Syariah doi.org/10.52029/jis.v5i1.188 A Legal Consequences of the Passing Off Practice of the MS GLOW Brand by the PSTORE GLOW Brand Rezqiyan Bagus Wibowo1* 1Universitas Jenderal Soedirman, Indonesia *Corresponddence Email: ABSTRACT Intellectual Property Rights are essentially rights with special and special characteristics because these rights are granted by the State. A brand as an Intellectual Property Right is basically a sign to identify the origin of goods and services from a company with the goods and/or services of another company. One of the cases regarding Passing Off occurred in the Commercial Court Decision at the Medan District Court Number 2/Pdt.Sus-HKI/Merek/2022/PN Niaga Mdn. It started when Shandy Purnamasari filed a trademark cancellation lawsuit against PT PSTORE Glow Bersinar Indonesia. This lawsuit is based on the similarity of the brands "PSTORE GLOW" and "PSTORE GLOW FOR MEN" owned by Putra Siregar with the brands "MS GLOW/for pretty skincare & LOGO" and "MS GLOW FOR MEN" owned by Sandy Purnamasari. Shandy considers that PSTORE Glow Bersinar Indonesia has imitated his brand. The main problem in this research is what the legal consequences are for the practice of passing off the MS GLOW brand by the PSTORE GLOW brand. The research method used in this research is normative juridical with a case approach and a statutory approach. The research results show that as a legal consequence of the practice of passing off, the PSTORE Glow Brand and its derivatives can no longer be used, and the registration is considered invalid. Apart from the deletion of the PSTORE Glow brand, MS Glow can also file a criminal complaint in accordance with the provisions as intended in article 100 paragraph (1) and paragraph (2) of the Trademark and Geographical Indications Law and if PSTORE Glow is still selling its products after the decision to cancel the brand. Keywords: Intellectual Property Rights, Brands, Passing Off. ABSTRAK Hak Kekayaan Intelektual pada hakikatnya merupakan hak dengan karakteristik khusus dan istimewa, karena hak tersebut diberikan oleh Negara. Merek sebagai Hak Kekayaan Intelektual pada dasarnya adalah tanda untuk mengidentifikasikan asal barang dan jasa dari suatu perusahaan dengan barang dan/atau jasa perusahaan lain. Salah satu kasus mengenai Passing Off terjadi pada Putusan Pengadilan Niaga pada Pengadilan Negeri Medan Nomor 2/Pdt.Sus-HKI/Merek/2022/PN Niaga Mdn. Bermula ketika Shandy Purnamasari mengajukan gugatan pembatalan merek terhadap PT PSTORE Glow Bersinar Indonesia. Gugatan ini didasari atas kemiripan merek “PSTORE GLOW” dan “PSTORE GLOW FOR MEN” yang dimiliki oleh Putra Siregar dengan merek “MS GLOW/for cantik skincare & LOGO” dan “MS GLOW FOR MEN” yang dimiliki oleh Sandy Purnamasari. Shandy menganggap bahwa PSTORE Glow Bersinar Indonesia telah meniru merek miliknya. Pokok permasalahan dalam penelitian ini adalah bagaimana akibat hukum terhadap praktik passing off atas merek MS GLOW oleh merek PSTORE Al Mashaadir : Jurnal Ilmu Syariah, Vol. 05 No. 01, June 20024 24 Al Mashaadir : Jurnal Ilmu Syariah doi.org/10.52029/jis.v5i1.188 GLOW. Metode penelitian yang digunakan dalam Penelitan ini adalah yuridis normatif dengan pendekatan kasus (Case Approach) dan pedekatan perundang-undangan (Statute Approach). Hasil penelitian menunjukan bahwa akibat hukum terhadap praktik passing off, maka Merek PSTORE Glow beserta turunannya tidak lagi dapat digunakan dan pendaftarannya dianggap batal. Selain dari penghapusan merek PSTORE Glow, pihak MS Glow juga dapat mengajukan gugatan pidana sesuai dengan ketentuan sebagaimana dimaksud pada pasal 100 ayat (1) dan ayat (2) UU Merek dan Indikasi Geografis dan apabila pihak PSTORE Glow masih menjual produknya setelah adanya putusan pembatalan merek. Kata Kunci: Hak Kekayaan Intelektual, Merek, Pemboncengan Merek. INTRODUCTION Copyrights, Patents and Trademarks are included in the scope of Intellectual Property Rights (Sinaga, 2020). Intellectual Property Rights are essentially rights with special and special characteristics, because these rights are granted by the State. The state, based on the provisions of statutory regulations, grants these special rights to those entitled to them, in accordance with procedures and conditions that must be fulfilled. Intellectual Property Rights which are usually called IPR or Intellectual Property Rights (IPR) are basically rights that are born based on the results of someone's intellectual work (Syafrinaldi, 2008). These intellectual works can be creative works in the fields of science, art and literature, as well as inventions in the field of technology. Works in the field of intellectual property rights are produced thanks to human intellectual abilities through the sacrifice of energy, time, thoughts, feelings, and the results of intuition, inspiration and conscience. Copyright protection is carried out in order to prevent violations of copyright itself. Copyright holders can be distinguished between individuals and legal entities. Logos can generally be understood as symbols or can be letters/arrangements of letters that contain meaning. A logo can also be formed in the form of an image or sketch that has a meaning and philosophy with the aim of creating something that stands alone (Lopulalam, 2021). A trademark as an Intellectual Property Right is basically a sign to identify the origin of goods and services (an indication of origin) of a company with the goods and/or services of another company. Brands are the spearhead of trade in goods and services. Through brands, entrepreneurs can maintain and provide a guarantee of the quality of the goods and/or services produced and prevent unfair competitive actions (concurrency) from other entrepreneurs with bad intentions who intend to piggyback on their reputation. A brand as a marketing and advertising tool (a marketing and advertising device) provides a certain level of information to consumers regarding the goods and/or services produced by entrepreneurs (Janed, 2015). Brands can be divided into 3 (three) groups known to the public, including: (Natalia, 2022): 1. Normal Marks Brands usually classify goods and/or services as brands that are not highly reputable. The ordinary brand group does not have more meaning regarding use or technology as a symbol of lifestyle, in other words ordinary brands are classified as low quality brands. This group of ordinary brands is unable to bind consumers and is unable to form layers of markets and users. 2. Well Known Mark Al Mashaadir : Jurnal Ilmu Syariah, Vol. 05 No. 01, June 20024 25 Al Mashaadir : Jurnal Ilmu Syariah doi.org/10.52029/jis.v5i1.188 Well known mark is a brand with a high reputation that has a symbol with the power to attract attention. Famous brands have a lure that attracts consumers to search for, get to know, or even buy any goods under that brand. This is called a touch of familiarity (familiar attachment) and a myt (...truncated)