MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR)

Brilliant International Journal Of Management And Tourism (BIJMT) Vol.3, No.2 Juni 2023 E-ISSN: 2827-8380- P-ISSN:2810-076X, Hal 150-167 DOI: https://doi.org/10.55606/bijmt.v3i2.1486 MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR) Amelia Setyawati 1, Iradah Rahman 2, Adelia Rahma 3, Farij Ibadil Maula 4 1,2,3 Lecturer Sekolah Tinggi Ilmu Ekonomi Indonesia Malang 4 Lecturer Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara Surabaya Alamat: Jl. Semarang No.5, Sumbersari, Kec. Lowokwaru, Kota Malang, Jawa Timur 65145 Korespondensi penulis: Abstract. One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs. Keywords: MSME Performance, Strategic Decisions, Innovation Management. Received April 30, 2023; Revised Mei 12, 2023; Accepted Juni 03, 2023 * Amelia Setyawati, MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR) INTRODUCTION We have all gone through a global problem, namely the Covid-19 pandemic. The Covid-19 pandemic lasted for approximately three years, the impact of the outbreak was very diverse, not only on health but also on the behavior of the global order, apart from the physical health of the country, it also focused on the health of the economy, which had a significant declining impact. One effective way to revive the economy is through the role of MSMEs. Its role in a country is very strategic, another strategic goal of MSMEs is to increase income, where MSMEs actively negotiate with the government to discuss poverty (Suroso et al., 2021; Tjandera & Hariandja, 2019). Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. According to Cueto et al., (2022); Setyawati et al., (2022); Wati et al., 2020) in developing countries such as Indonesia, it is now widely accepted that MSMEs have a very important role in increasing productivity and raising performance standards. There are many stories about the success that MSMEs have achieved in this post-pandemic era, but many have also gone bankrupt. Based on data from the Central Statistics Agency (BPS), the number of MSME workers in 2018 reached 97% of the total national workforce, accompanied by a total of 60 million units. MSMEs contribute a contribution of IDR 850 trillion per year to the Gross Domestic Product (GDP), but in 2018, MSMEs are known to have experienced a decline. The decline in the performance of MSMEs was caused by the sluggish trade and industry sectors, which resulted in a reduced contribution of MSMEs to the national economy (BPS, 2018). Based on data findings from BPS above the importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. Performance can be interpreted as the level of achievement obtained for certain work results, while performance in business activities can be interpreted as the level of achievement of results for the realization of the objectives of these business activities (Kurniawan et al., 2023; Octasylva et al., 2022; Ratnawati, 2020) . The development and growth of MSMEs is one of the crucial driving forces for economic development in many countries in the world. Based on experience in developed countries, it shows that MSMEs are a source of production and technological innovation, the growth in the number of entrepreneurs who are creative, innovative, creating skilled 151 BIJMT - VOLUME 3, NO. 2, JUNI 2023 E-ISSN: 2827-8380- P-ISSN:2810-076X, Hal 150-167 and flexible workforce in the production process to deal with rapid changes in market demand (Lubis & Irawati, 2022; Noor Salim et al., 2020; Nurcaya et al., 2022; Official et al., 2021). Hanggraeni et al., (2019); Syaifullah et al., (2021) stated that every organization that carries out business activities will expect to always get the best performance results even though the global situation will always fluctuate. MSMEs as organizations that carry out business activities will also have hopes of having good and increasing performance so that the goals of MSMEs will be achieved (Bhatti et al., 2022; Esubalew & Raghurama, 2020; Kilay et al., 2022; Latifah et al., 2021). Changes in cooperative relationships that occur with business partners are one of the many factors that can affect the continuity of business processes. Delays in business processes will cause a decrease in MSME performance (Kawira et al., 2019; Purwanto et al., 2022). Likewise with the decline in performance that occurs in MSME business actors, there are things that can affect it. One factor that is strongly suspected of influencing the performance of an MSME business is the poor implementation of strategic management (Benneth Uchenna et al., 2019; Muafi, 2020; Purnamawati & Yuni (...truncated)