Development of an Integrated Home-Based Jamu Industry to Improve the Quality of Product Diversification in Yogyakarta: Case study in Kiringan, Bantul

BIO Web of Conferences 137, 03020 (2024) ICBCD 2024 https://doi.org/10.1051/bioconf/202413703020 Development of an Integrated Home-Based Jamu Industry to Improve the Quality of Product Diversification in Yogyakarta: Case study in Kiringan, Bantul. Cahyo Wisnu Rubiyanto1*, Idham Shafwan Hawwari1, Lestari Rahayu1, Diah Rina1, Chandra Kurnia Setiawan3, Pringgo Widyo Laksono4, Riskina Juwita5, Rosalia Natalia Seleky6 1 Department of Agribusiness, Faculty of Agriculture, 55183 Universitas Muhammadiyah Yogyakarta, Indonesia 3 Department of Agrotechnology, Faculty of Agriculture, 55183 Universitas Muhammadiyah Yogyakarta, Indonesia 4 Department of Industrial Engineering, 57126 Universitas Sebelas Maret, Indonesia 5 Department of International Food and Agricultural Science, Tokyo University of Agriculture, Japan 6 Department of Agricultural and Forest Science, Shimane University, Japan Abstract. This study examines the ways that Kiringan, Bantul, Yogyakarta, is creating an integrated home-based Jamu industry in order to diversify its product offerings and enhance product quality. The product and asset of home-based Jamu industry are still traditional and not diversified enough, which could result in a significant reliance on a single source of income and increase the community's vulnerability to economic volatility. Total number of producers in this study were 25, and we asked about their knowledge and the understanding of Halal and Good Manufacturing practice (GMP) by using likert-scale. The results showed that 86.96% of the households were aware of the significance of the production staff hygiene system in herbal drink producing facilities, however, in the reality, perception of hygiene among producers is often limited to washing with their hands and water. The finding suggest that the adoption of Halal and Good Manufacturing Practices is critical to the long-term viability of Jamu producers in Kiringan Village. Also, modernizing traditional techniques, expanding market distribution, and promoting sustainable cultivation practice may boost the scalability and quality of Jamu products. This all-encompassing approach guarantees not only ensure the sustainable growth of the Jamu industry but also highlights its potential as a valuable community resource. 1 Introduction For decades, the indigenous people of Indonesia have utilized Jamu, a traditional herbal remedy, to enhance their overall health and well-being. Jamu's existence is a result of both Indonesia's enormous biodiversity and traditional knowledge. For many years, the locals have * Corresponding author: © The Authors, published by EDP Sciences. This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/). BIO Web of Conferences 137, 03020 (2024) ICBCD 2024 https://doi.org/10.1051/bioconf/202413703020 used Jamu as a traditional medicine, particularly in Java. The rich cultural legacy and the influence of several civilizations that have formed the region over the years have had a significant impact on Jamu's development in Java. Javanese culture has a long history of using natural substances such fruits, bark, roots, and leaves as medicinal cures [1]. Jamu is said to balance the body's energy and foster harmony within, which helps preserve health and ward off illness. This idea is particularly strong in the Special Region of Yogyakarta, which is well-known for being the place where the name "Jamu" originated. Jamu changed as a result of globalization, adapting to new styles and inspirations. Jamu became more widely available to a larger audience as a result of its commercialization and mass manufacture [2]. Jamu is still an essential component of Javanese culture today and is practiced regularly throughout the area. Its value as a traditional medicine in Java has been cemented by its long history and ongoing existence [1, 2], which also helps to preserve biodiversity and local knowledge. The production and use of Jamu in rural regions, such as in Bantul, Yogyakarta, confront sustainability and accessibility issues despite its cultural and historical significance [1]. Its potential as a useful resource for the community is hampered by the inaccessibility of homebased Jamu industry in Bantul for diversification and development. However, till now, no studies recorded about the development of integrating modern technology and small scale Jamu production house. The product and asset of home-based Jamu industry are still traditional and not diversified enough, which could result in a significant reliance on a single source of income and increase the community's vulnerability to economic volatility [3]. Therefore, the development of home-based Jamu Industry as well as asset and product diversity should be taken into consideration in order to address this problem. 2 Methodology In this study, we develop an integrated home-based Jamu Industry to improve the quality of product diversification. The period of this study is start from January 15th to February 24th 2024. The following steps in the methodology will be explained as follows: 2.1 Study Area 2.1.1 Study Site The study was carried out in Kiringan Village, Bantul, Yogyakarta, Indonesia. This place was chosen because it has a lengthy history of producing Jamu—more than 70 years—and is home to numerous small-scale Jamu producers. The hamlet is a great place to investigate the diversification of assets and products in the Jamu sector because of its rich historical and cultural heritage related to the Jamu production. 2.1.2 Partner Profile The primary partner for this research was Koperasi Wanita Seruni Putih. In total, there are about 132 Jamu producers in this village. Koperasi Wanita Seruni Putih is a cooperative organization that supports and empowers the Jamu producers in Kiringan Village. This community has a total of around 132 Jamu producers. The cooperative is essential in facilitating access to resources, training, and support such as credit to improve the sustainability and expansion of home-based Jamu industry. The majority of the Jamu producer are women and only four men producers were recorded. There are two types of Jamu Produces, first Producers who focus on selling Jamu directly to consumer, and the second type is Producers who focus on bulk production and wholesale distribution of Jamu. 2 BIO Web of Conferences 137, 03020 (2024) ICBCD 2024 https://doi.org/10.1051/bioconf/202413703020 From all Jamu producers, only few producers have derivative packaging with halal certified and diversified products. 2.2 Process to develop an integrated home-based Jamu Industry – Data collection and the analysis method. A thorough process needs to be put into place in order to address the issues that Kiringan Village's Jamu an integrated home-based industry is facing. First, we observe the current conditions of Kiringan Village's Jamu small-house production, taking into (...truncated)