Verbal conditioning with “positive” and “positive and negative” reinforcement
Verbal conditioning with "positive" and
"positive and negative" reinforcement
MERLE E. MEYER AND DAVID M. CRUM
WHITMAN COLLEGE AND CENTRAL WASHINGTON STATE COLLEGE
To test the hypothesis that "positive" (+ only) and "positive and negative" (+ & -) reinforcement schedules will
affect conditioning of a random noun schedule, 30 5s were
randomly selected and placed into 3 woups (control, + only,
and + & -). The nouns to be conditioned were of the animate
form where conditioning was done by generalized conditioned
reinforcers "mmm-hmm" for the positive and "huh-uh" for
the negative. The results support the hypothesis that with
the (+& -) reinforcers the group conditioned significantly
faster than with (+ only) and this faster than the controls.
Skinner has commented that one of the principal
effects of punishment upon verbal behavior is " ... to
convert the behavior, ... , into a conditioned aversive
stimulus. Any behavior which reduces such stimulation-such as any behavior which is incompatible
with or otherwise displaces punished behavior, either
in its incipient or final stages-is automatically reinforced. In punishing one response, then. we automatically
provide for the rein.forcement of responses which are
incompatible with it" (Skinner, 1957, p. 166).
If it may be assumed that positive generalized reinforcers do strengthen the probability of occurrence of
a particular class and if negative generalized reinforcers, in addition, provide for reinforcement for
responses which are incompatible with it, it may be
hypothesized that (+ & -) reinforcement will have
greater influence upon verbal behavior than the (+ only)
reinforcement.
Procedure
A random selection of 30 Ss was taken from the
population of l420 students at Central Washington
State College during the summer term of 1965 having
sophomore through senior status. The 30 Ss were
randomized into three groups having 10 Ss in each,
where Group I was the control group having no introduction of reinforcement, Group II was on a positive
(+ only) reinforcement schedule, and Group III a
positive and negative (+ & -) reinforcement schedule
was used.
The experiment was conducted in a small, sound
proof room. Within the room were two chairs and a
desk. The desk and one chair faced the wall where
the S was instructed to be seated. The E was seated
behind and out of sight of the S. On the desk, in front
of the S, was a timer marked off into 10 sec. intervals,
which was his rate schedule for word verbalizations.
The S was given the following instructions at the
beginning of the experiment: "What I want you to do
is to say randomly all the nouns or words that can be
used as nouns that you can think of. Do not use any
Psychon. Sci.. 1966. Vol. 4
sentences or phrases. Do not count. Say them one at a
time as the time hand passes the designated intervals
on the timer face. Continue until I say 'Stop' and as
SOon as I say 'Start' go ahead."
The experimental sessions were 20 min. in length.
For the Ss of each group, the first 5 min. included
no reinforcement in order to obtain a proportionality
factor of the animate to inanimate nouns and to determine whether there was any appreciable set involved
which might affect the results. The Ss in Group I
received no reinforcer for each of their responses,
those Ss in Group II received only a generalized
positive reinforcer, "mmm-hmm," following each
animate noun that was emitted, and Ss in Group III
following each animate noun were given a generalized
positive rein.forcer, "mmm-hmm," and when an inanimate noun was emitted, the S received a generalized
negative rein.forcer, "huh-uh.' I
In reference to the subject verbalizations and to the
reinforcement patterns, the defined word groupings
were as follows: (1) animate nouns were those having
life qualities such as girl, dog, cat, song, etc. and (2)
inanimate nouns were any words not having life qualities,
stone, car, river, etc. Any word about which there was
any question as to whether it was animate or inanimate
was designated as inanimate.
In order to ascertain if the S had knowledge of what
was the purpose of the experiment, the S was asked what
he thought the experiment was all about at the end
of the experimental period. In no case was it necessary
to replace a S due to such knowledge.
Results and Discussion
The relationship of the proportions and set to the
results of the first 5 min. were found to be not statistically appreciable. For the purpose of statistical
analysis, the last 5 min. of the experiment were
utilized. It was observed that there were significant
differences between the treatment effects (F = l4 .496,
df = 2/27, P < .01). The Duncan multiple range test
was used to determine the Significant differences between the groups. The results showed a significant
difference at P.-2 .01 between the mean value of the
control group (Xl = 10.4) and the mean of the (+ only)
group (2(2=23.6) and of the (+ & -) group (2(3=44.4).
Likewise, the Duncan test showed a significant difference with the p < .01 between the (+ only) and the
(+ & -) groups.
The basic general conclusions that may be drawn
from the results of this study are in support of the
hypothesis. Positive reinforcement increases the prob-
59
ability of the response but that the rate and magnitude
of the responses are significantly greater when both
positive and negative reinforcement are utilized.
Reference
Skinner, B. F. Verbal behavior. New York: Appleton-CenturyCrofts, 1957.
Abstract
Levy, C. Michael (U. Florida). Effect of intra stimulus
agreement and conflict upon conditioned discrimination
and reversal of the eyelid response.]. expo Psycho!.,
in press-Agreement and conflict within conditioned
stimuli were manipulated by presenting two groups
with the words PINK and BLUE written in appropriate
and inappropriate colors, respectively. Control groups
were presented with these words or colors. Sixty differential conditioning trials were given to all Ss. Half
of the Ss in each group were given 40 reversal trials;
the remaining Ss were not reversed. Intra-CS conflict
produced poor discrimination of the eyelid response by
elevating the CS- function. It was speculated that a
cognitive interpretation might well account for the
empirical asymmetries since most Ss met the voluntary
responder criterion and could verbalize many of the
crucial experimental arrangements. (Pre-publication
copies of the manuscript are available from the author.)
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