Effects of positive and negative requests on compliance following transgression
aversive stimulus (e.g.. electric shock) and withholding a
rewarding stimulus (e.g., nonreward of a lever press during the Strial) are both punishment procedures. Since amphetamine drugs
reduce shock-punished responding, one might predict that
amphetamine drugs also would reduce nonrewarded responding.
Thus, one explanation of how methamphetamine affects SDR
acquisition is that is reduces the probability of nonrewarded
responses (S- responses), thus reducing the number of errors to
criterion.
Regarding duration of the drug effect in SDR, any conclusion
is tentative. With 0.5 mg/kg of methamphetamine, the drug
group performed better than its control group for several
reversals after the drug injection (i.e., long-term effect). Yet, in
Experiment II, with reversals spaced by 48 h, the drug effect did
not persist beyond R. (i.e., short-term). Since a "long-term"
effect was present with 24-h spacing of reversals, but not with
48-h spacing of reversals, the results suggest that the drug had a
residual effect on the performance of the animal which
dissipated with time, and when reversals were spaced by 48 h,
the drug effect had vanished by R, .
REFERENCES
Bauer. R. H .• & Duncan. N. C. Twenty·four proactive facilitation
of avoidance and discrimination learning in rats by
d-amphetamine. Journal of Comparative & Physiological
Psychology. 1971, 77. 521-527.
Cole, S. O. Experimental effects of amphetamine. A review.
Psychological Bulletin, 1967,68,81-90.
Geller, L., & Seifter. L. The effects of meprobamate,
barbiturates, d'amphetamine, and promazine on
experimentally induced conflict in the rat.
Psycho pharmacologia. 1960, 1, 482-492.
Grossman, S. P., & Sclafani, A. Sympathomimetic amines. In E.
Furchtgott (Ed.), Pharmacological and biophysical agents an'd
behavior. New York: Academic Press, 1971. Pp. 269-344.
Kelleher, R. T., & Morse, W. H. Determinants of the specificity
of behavioral effects of drugs. Ergebnisse der Physiologie
Biologischen Chemie und Experimentalen Pharmakologie,
1968, 60, 1-56.
Kulig, B. M., &. Calhoun, W. H. Methamphetamine enhancement
of
successive
discrimination
reversal
learning.
Psycho pharmacologia. 1972,27,233-240.
(Received for publication October 23,1973.)
Effects of positive and negative requests on
compliance following transgression*
DAVID L. McMILLENt, JERRY A. JACKSON
and JAMES B. AUSTIN
Mississippi State University, Mississippi State, Miss. 39762
Fifty Ss were assigned randomly to four cells of a 2
by 2 factorial design. Half the Ss were induced to
transgress by cheating on a multiple-choice psychology
test, while half the Ss did not transgress. Following the
transgression manipulation, 28 of the Ss from each of
the above conditions were asked to circulate a petition
*This research was partially supported by a National Science
Foundation Institutional Allowance to Mississippi State
University. This paper is sponsored by Jeff S. Topping, who
takes editorial responsibility for its contents.
tReprints may be obtained from David L. McMillen, Drawer
Pfi', Mississippi State. Miss. 39762.
80
on an issue which was socially desirable while 22 Ss from
each condition were requested to circulate a petition on
an issue which was not socially desirable. The findings
were: (a) the greatest degree of compliance was found in
the transgress-socially desirable request group; (b) Ss
who had transgressed would not comply to a negative
request more than Ss who had not transgressed. Results
indicate that greater compliance occurs following
transgression if compliance functions to raise
self-esteem.
Numerous studies have indicated that transgression
leads to an increase in compliant behavior. Transgression
has been made operational in a variety of ways,
including destroying a machine (Wallace & Sadalla,
Bull. Psychon. Soc., 1974, Vol. 3 (IB)
1966). upsetting the order of a graduate student\ index
cards (Freedman, Wallington, & Bless. 1967). costing
another person green stamps (Berscheid & Walster.
1967). lying (Freedman, Wallington. & Bless. 1967), and
administration of electric shocks (Carlsmith & Gross,
1969). and the results have been essentially the
same-transgression tends to increase compliance.
Several studies (e .g., Carlsmith & Gross, 1969:
\ldlillen, 1971: McMillen & Austin, 1971) have
indicated that self-esteem is an important factor in the
transgression-compliance relationship. It is probable that
the act of transgression is inconsistent with the
individual"s self-concept. The compliance request gives
the individual an opportunity to restore self-esteem, thus
reducing the inconsistency. Tllis interpretation is derived
from a revision of dissonance theory by Aronson (1969).
According to Aronson, cognitive dissonance is aroused
when a cognition about a behavior is inconsistent with a
cognition about the self. In most transgression-compliance
studies S is probably faced with this type of
inconsistency. S has a negative cognition concerning his
behavior (e.g .. "I damaged a machine:', "I lied."', "I
cheated."') and a positive cognition of himself (e .g., "I
am a good, honest person."). This situation should
arouse dissonance.
The self-esteem interpretation implies that persons
will comply following transgression only when the act of
compliance can function to restore self-esteem. If tllis is
true. a factor such as the social desirability of the
request may be important in detennining if compliance
occurs.
Previewed briefly, the present experiment consisted of
a .2 by .2 factorial design in wllich Ss were either given or
not given infonnation conducive to transgressing
(cheating on a test) and subsequently asked to comply
with a request of positive or negative social desirability.
The greatest degree of compliance was predicted in the
transgression-positive request group. since the nature of
the request should afford these Ss an opportunity to
restore self-esteem. Also, no significant differences were
predicted between the transgression and no-transgression
groups in the negative request condition since
compliance to a negative request should not restore
self-esteem.
METHOD
Subjects
The Ss were 50 female undemraduate students enrolled in a
general psychology course at ~Iississippi State L·niversity.l Ss
volunteered to participate in the experinlent in order to partially
fulfill a course requirement. :\0 Ss were in classes with either of
the Es or the confederate.
Procedure
Ss \\ere run individually. As each S arrived for the experiment.
she \\'as met by E 1. seated in a waiting room. and told that the
previous S had not yet completed the experiment. E1 then left S
alone to \\ait. One minute later. a confederate posin~ as the
pre\'ious S entered the \\'aiting room on the pretext that she had
Bull. Psychon. Soc., 1974. Vol. 3 (IB)
kit her beoks there. The confederate engaged S in a briei
informal discussion. Durin>! the course of this discussion. the
confederate provided half the Ss with the following information:
"1 was just in "n experinlent wh (...truncated)