Interpersonal attraction as a function of the accuracy of personal evaluations
SPLNl'L K. W. A theory of emotionally based
drive I D land ib relation to performance in
~impk
karning
situations. Amcrkan
Psyehologist.1958.13,131-141.
van KREVELD. D., & ZAJONC, R. B. Thc
learning of influcnce structures. Journal of
Pcrsonality, 1966.34,205-223.
ZAJONC, R. B. Cognitive theories in soeial
psyehology. In G. Lindzey and E. Aronson
(Eds.), Handbook of social psychology. (2nd
himself (accurate evaluation) or was not
based on this information (inaccurate
evaluation). Rcgardless of whether the
evaluation was favorable or unfavorable, it
was predicted that the S would be more
attracted to his evaluator when the
evaluation was accurate than when it was
NOTE
I. This research was supported by Grant M4164
inaccurate.
from the National Institute ofMentaI HeaJth.
METHOD
The Ss consisted of 12 male
undergraduates recTUited from an
introductory psychology class. At each
experimental session, two Ss were TUn
simultaneously (although neither was aware
ofthe other's presence).
Upon arriving for the experiment, the S
was seated in a sma11, soundproof cubicle
and handed two Iists of· adjectives, one
marked "desirable characteristics" and one
marked "undesirable characteristics." On
1
the first list, the S was asked to put a
checkmark beside the five words that best
described his desirable characteristics and,
someone with a low opinion ofhimselfthan . on the second list, the five words that best
with the self-perception of someone with a described his undesirable characteristics.
high opinion ofhimself. If this assumption is Each list contained 40 personality-trait
correct, people who .receive an unfavorable adjectives (cf. Anderson, 1968), half of
evaluation should be more attracted to their which were high in "desirability" (e.g.,
evaluator if they have a low opinion of sincere, good-humored, intelligent) and half
themselves than if they have a high opinion of which were low in "desirability" (e.g.,
antisocial, immature, self-centered).
of themselves.
After the S had described his desirable
Support for the above predictions has
been obtained when the evaluations concern and undesirable characteristics, he was
the S's ability to succeed on a particular task (erroneously) informed that there were four
(Deutsch & Solomon, 1959). Consistency other people participating in the
theory has not been supported when the experiment, Ss A, B,C, and D. (In reality,A,
evaluations concern the more enduring B, C, and D were confederates.) The S was
characteristics of the S's personality. Under then handed a sheet which summarized the
these conditions, Ss with low self-esteem are procedure. The sheet contained the
more attracted to people who evaluate them fo11owing information. In the first phase of
favorably (Walster, 1965) and are more the experiment, the other participants (A, B,
hostile to people who evaluate them C, and D) would listen while E (the S)
unfavorably (Dittes, 1959) than are people described himself. A, B, C, and D would then
be asked to give their impression ofE. Since
with high self-esteem.
One problem with the first experimental a11 the rooms were equipped with intercoms,
design is that consistency is confounded A, B, C, and I).,would be able to hear E's
with self-esteem. An evaluation that is self-description and E would be able to listen
consistent with the self-perception of while A, B,C, and D gave their impression of
someone with high self-esteem is him. (However, A, B, C,andD would not be
inconsistent for someone with low able to hear one another's evaluation of E.)
self-esteem and vice versa. The failure of After the procedure had been explained, the
studies employing this design to support S was handed four identical lists of
consistency theory may reflect not so much adjectives, informed that each evaluation
the inadequacy of consistency theory as the -would consistof three adjectives, and
more powerful effects of self-esteem.
requested to put a checkmark beside the
The purpose of the present study was to adjectives comprising each evaluation (the
demonstrate that consistency theory does first list being used to record A's impression,
hold when the evaluations concern the more the second list being used to record B's
e n during characteristics of the S's impression, etc.).
personality. To avoid the problems of'
After the first S had received the
confounding consistency with self-esteem, preliminary instTUctions, the procedure was
an alternative experimental design was repeated with the second S (who was in a
employed. In this design, consistency was different room). The experimenter then
manipulated by varying the content of the retired to an adjoining room, taking with
evaluations. The evaluation was either based him the sheets on which the Ss had indicated
on what the S had previously said about their desirable and undesirable
cd.) Vol. I. Reading. Mass.: Addison-Wesley.
196H.
ZAJONC. R. B., & BCRNSTEIN. E. Structural
balance. rc,·iprocity. and positivity as sourees of
eognitivc bias. Journal ofPersonality, 1965, 33.
570-583.
Interpersonal attractlon as a functlon of
the accuracy of personal evaluatlons
JA Y HEWITT, University of Victoria,
Victoria, B.C., Canada
Each S was evaluated by four
confederates. One evaluation was favorable
and accurate, one was favorable and
inaccurate, one
unfavorable and
accurate, and one was unfavorable and
inaccurate. After recelVlng these
evaluations, the S rated his attraction to
each of the confederates. Attraction was
greater when the evaluation was favorable
than when it was unfavorable and attraction
was greater when the evaluation was
accurate than when it was inaccurate.
ms
According to the cognitive consistency
theory of interpersonal attraction, the
attraction of one person (P) to another
person (0) is a function of the similarity
between O's perception of P and of P's
perception of himself (Deutsch & Solomon,
1959). Two major experimental designs can
be employed to test this theory. In the first
design, consistency is varied by
manipulating the S's opinion of himself.
Two groups of Ss are employed, one with a
favorable opinion of themselves and one
with an unfavorable opinion. Each S is
evaluated favorably or unfavorably by
someone else. It is assumed that a favorable
evaluation will be more consistent with the
self-perception of someone with a high
opmlOn of himself than with the
self-perception of someone with a low
opinion of himself. If this assumption is
correct, people who receive a favorable
evaluation should be more attracted to their
evaluator if they have a high opinion of
themselves than if they have a low opinion
of themselves. It is also assumed that an
unfavorable evaluation will be more
consisten t with the self-perception of
Psychon. Sci .. 1969, Vol. 17 (2)
9S
Table I
'Iean Altraction tu fad, 01' the FOllr Conl'ederates as a Function 01' the Accuracy and
Favorability 01' the Confederate's Evaluation 01' S
same
evaluatlollS would
be prediction. Six Ss were more attracted to thc
fa v 0 rabl (...truncated)