Imagery and paired-associate recognition
Imagery and paired-associate recognition
GLEN A. RASER and WA YNE H. BARTZ. Iowa State Unil'ersitl'.
Ames. Iowa
.
Three groups of Ss (N = 60) given Imagery. Word._ or :Vo
instructions were presented 40 paired-associates once and tested in
a recognition procedure. The pairs were composed of nouns
and/or their line drawings. Imagery instructions resulted in higher,
word instruction lower, performance thall did the control
instructions. Line drawings facilitated performance as response
terms, but not as stimulus terms. The results were taken as support
for a differentiation effect interpretation of imagery in
paired-associate learning.
Studies of paired-associate learning of nouns differing in tenns
of rated image-evoking capacities have shown high imagery nouns
to have greater effects among stimulus tenns than among response
tenns (Paivio, Yuille, & Smythe, 1966; Paivio & Madigan, 1968).
This effect is contrary to that found for stimulus materials rated
on other measures (e.g., meaningfulness) and has led Paivio (1965)
to offer the "conceptual peg" hypothesis. This hypothesis states
that high imagery stimulus tenns easily evoke a sensory image
which is then related to the response tenn and serves as a cue for
retrieval of the response tenn. Thus concrete nouns are superior to
abstract nouns (Paivio, 1965), and pictures, which provide images
directly, have been shown to be superior to their verbal labels
(Paivio & Yarmey, 19(6).
Dominowski & Gadlin (1961) have suggested that, contrary to
the "conceptual peg" hypothesis, imagery provides stimulus
differentiation which, in turn, reduces intralist interference. It is
possible to speculate that in the typical recall procedure, where
stimulus tenns are presented as S recalls the response teons,
imagery could provide a basis for stimulus differentiation. If this is
the case, a recognition procedure might provide a basis for
response d(fferentiation and the reported superiority of imagery
for stimulus terms might not occur.
This study was designed to investigate the role of imagery in
paired-associate recognition. Differences in the imagery of
stimulus and response tenns of pairs was established by using
words and their drawings (Paivio & Yarmey, 1966) in all four
possible pair combinations. To further investigate the role of
imagery, Ss were instructed to use imagery during learning. As a
comparison, other Ss were instructed to use the characteristics of
words and others were not given specific associative instructions.
SUBJECTS
The ISO Ss were students enrolled in psychology courses at
Iowa State University. Fifteen were assigned in a random fashion
to each of 12 treatment combinations (3 Instructions by 4 List
Types) amt were run in a group.
STIMULUS MATERIALS
The- initial item pool consisted of 160 monosyllabic nouns
selected from Thorndike & Lorge (I944} which could be
represcnted by a simple ·line drawing. Each word and its line
drawing was separately reproduced in black ink on a 3 x 5 card.
[""fty basic word pairs were then randomly selected and 35 mm
nq~ative slid.:s were made of each of the four pair combinations of
words and pictures tWord-Word, Word-Picture, Picture-Word, and
Pichlrl'-Picturc). Slid.:s for the recognition task were prepared by
photographing the stimulus term alone for eadi pair. The response
member of each pair was photograpned in a set of seven like items.
Thc·six incorrl'l"t aUernatives included two response terms and two
stimuJus tcrms fmm other pairs and two items randomly seleckd
from the n'm.tining pool uf items. A complete set of the test slides
was prepared lIsing the printed words as was one using the linc
drawings.
Ps}'chon. Sci .• 1968. \ 01. 12 IS}
INSTRUCTIONS
One-third of the Ss were instmcted to find a unique mental
image to relate members of a pair. Another third were instmcted
to find a word or letter cue to aid in relating the pairs. Both uf
these groups were given examples of the type o~ strategy they
were to use. The remaining third were simply instructed to learn
or relate the pairs.
PROCEDURE
A Kodak ROO Carousel slide projector wa, used to present the
stimulus materials. After the group's particular instructions, the 40
pairs were presented for 8 sec each only once. (A pilot study had
shown that 15 sec presentation time resulted in extremely high
levels of recognition.) The test trial followed and consisted of
presentation of the stimulus term of the pair for 2 sec and the
response alternatives for 10 sec_ A -different random order was
used in presenting the pairs during the test trial. S was to select
and record his response on a data sheet during the 10 sec response
slide interval. Ss were then asked to briefly describe, in writing,
the mental image, word or letter cue, or any other method they
used in learning each pair.
RESULTS
The recognition results are shown in· Fig. I. The Instructional
conditions differed significantly, F(2,168) = 15.26 (p < .01). Tests
among these means showed that Imagery instructions resulted in
significantly higher performance than did either of the other two
(p< _01); the No instructions condition resulted in higher
perfonnance than did Word iRStructions (p < .05). The effects of
list types was also significant, F(3,168) = 7.04 (p < .(1). Tests
among these means were conducted by contrasting performance
for list types as a function of the types of stimulus materials. used
as the stimulus and response tenns. These tests showed that the
degree of imagery was a factor among response terms,
F(I,168)= 1-9.82 (p< .01); pairs with Pictures as response terms
were better recognized than were those with Words. Imagery was
not found to be a significant factor among stimulus terms as pairs
with Words and those with Pictures as stimulus terms were
recognized equally well (F < I).
Figure 2 shows the types of errors made on each of tire List
Types in terms of per cent total errors within List Type groups.
The incorrect alternatives in the recognition task had been either
response items, stimulus items, or words not in the lists. Stimulus
and response errors were made in about the same proportion in all
but the Word-Picture groups which showed a much higher
incidence of selecting response term alternatives. Groups with
Words as response terms made more extra-list errors as compared
to groups with Pictures as response terms. The distribution of
40
o
0--0 IMAGE INSTR.
_WORD IN&TR.
.. -1-NO INSTR_
POp
.... P
P'-W
LIST T'fPE
w-w
Fig. I. Mean correct recognitions as a function of List Type and
Instructions.
385
70
~ RESPONSI:. ERRORS
-STIMULUS
~-o() EXTRA-LIST "
. - .. NO RESPONSES
'"
~60
II::
::;50
..J
~40
...o
... 30
z
.o-------()
t: 20
II::
~'O
---0--, .....
... --- ___ ... _____
_----A
01--P~-=P------~W~-~P.-----~P~-~W~----~W~-WU-
LIST TYPE
Fig. 2. Per cent of total errors for each type of error as a function of List
Type.
types of errors among the Instructional conditions showed no
large or consistent differences nor was there any in (...truncated)