Judicial Decisions on Private International Law
Neth Int Law Rev
DOI 10.1007/s40802-017-0084-3
CASE NOTE
Judicial Decisions on Private International Law
Court of Justice of the European Union 28 July 2016, Case C-191/15
Verein für Konsumenteninformation v. Amazon EU Sàrl
ECLI:EU:C:2016:612
Jacobien Rutgers1
The Author(s) 2017. This article is an open access publication
Abstract In Amazon the CJEU decided which conflict rules applied to a claim in
collective proceedings that was initiated by a consumer organization to prohibit
allegedly unfair terms contained in the general terms and conditions of a seller. The
terms were used in electronic b2c contracts, where the seller targeted consumers in
their home country. The CJEU distinguished between the conflict rule concerning
collective action, Article 6(1) Rome II, and the conflict rule concerning the fairness
of the term, Article 6(2) Rome I. In addition, the CJEU introduced a new test to
assess the fairness of a choice-of-law term under Directive 93/13 on unfair contract
terms. In the note, it is argued that the CJEU’s distinction between those two conflict
rules is unnecessary and that the test that the CJEU formulated to assess whether a
choice-of-law term is unfair, is less favourable to the consumer than the tests
formulated in prior decisions.
Keywords Conflict rules Collective action Unfair terms in b2c contracts
Unfairness choice-of-law term
1 Introduction
In the general conditions of Amazon Europe Core Sàrl, a company established in
Luxembourg, which owns and exploits Amazon.de, a choice-of-law clause for
Luxembourg law is included.1 A similar text was the subject of preliminary
1
The English translation of the text under scrutiny was: ‘These conditions are governed by and construed
in accordance with the laws of the Grand Duchy of Luxembourg, and the application of the United
Nations Convention of Contracts for the International Sale of Goods is expressly excluded. […]’. CJEU
28 July 2016, Case C-191/15 VKI v. Amazon ECLI:EU:C:2016:612, para. 30.
& Jacobien Rutgers
1
Law Faculty, Vrije Universiteit, Amsterdam, The Netherlands
123
J. Rutgers
questions which the Austrian Supreme Court, the Oberster Gerichtshof (OGH),
referred to the Court of the Justice of the European Union (CJEU or the Court). It
asked, amongst other things, whether Article 4 Rome II2 governed a collective
action started by an Austrian consumer organization, Verein für Konsumenteninformation (VKI). It sought an injunction to prohibit terms in the general conditions
of a Luxembourg company that directed its activities at Austrian consumers through
a website in German. VKI considered the clauses to be contrary to the law.
To have a better understanding of the issues raised, the facts and the decisions by
the Austrian courts at first instance and on appeal will also be discussed.
Subsequently, the CJEU’s decision will be commented upon. These comments will
focus on the choice-of-law clause in general conditions in business to consumer
contracts (b2c contracts).
2 Facts and the Decisions by the Austrian Courts
Amazon EU Sàrl (Amazon),3 a company established in Luxemburg, owned and
exploited the website Amazon.de. This website in German addressed consumers,
who had their habitual residence in Austria. Moreover, Amazon concluded
electronic contracts with those consumers in Austria. Up until mid-2012, it used
the general terms and conditions under scrutiny. Term 12 of those terms and
conditions concerned a choice of law for Luxembourg law, the legal system of
Amazon’s place of establishment.4
VKI started a collective action against Amazon and requested an injunction
within the meaning of Directive 2009/225 to prohibit the use of some of the general
terms and conditions, because VKI considered them to be against the law.6 The
proceedings before the CJEU focused, in particular, on the choice-of-law clause.
Since it concerned an international situation, it had to be determined which
conflict rule or rules applied in the case of a collective action against a trader who
targeted consumers in their country of habitual residence and in which an injunction
was sought to prevent the use of allegedly unfair terms. Both the court at first
instance and the court of appeal held that this issue fell within the scope of Rome I,
the Regulation on the law applicable to contractual obligations.7 However, they
applied different provisions.
2
Regulation (EC) No. 864/2007 on the applicable law to non-contractual matters (Rome II) [2007] OJ
L 199/40 (hereafter: Rome II).
3
The company that now exploits the website Amazon.de is Amazon Europe Core Sàrl. Amazon EU Sàrl
was the defendant in the proceedings that led to the CJEU’s decision.
4
See n. 1.
5
Directive 2009/22 on injunctions for the protection of consumers’ interests [2009] OJ L 110/30
(hereafter: Directive 2009/22).
6
Under Austrian law, the clauses are considered to be contrary to legal prohibitions or accepted
principles of morality.
7
Regulation (EC) 59/2008 on the law applicable to contractual obligations (Rome I) [2008] OJ L177/6
(hereinafter: Rome I).
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Judicial Decisions on Private International Law
The court at first instance applied Article 6 Rome I, which provides a specific
conflict rule with respect to consumer contracts. To be applicable, certain
requirements must be met. First, it must concern a b2c contract, which means a
contract between a seller or a service provider, that acts in the course of his trade or
professional activity (the professional), and a consumer who acts outside his trade or
profession. Secondly, only the consumer who is addressed by the professional in the
country of his habitual residence will be protected (the passive consumer).8 Both
Amazon and VKI acknowledged that the Austrian consumer was addressed by
Amazon in Austria.
Under Article 6(2) Rome I, a choice of law is allowed, but it cannot deprive the
consumer of the protection of the mandatory rules of the legal system of his habitual
residence.9 In other words, it concerns a qualified choice of law. In the absence of a
choice of law, the legal system of the consumer’s habitual residence applies. Thus,
in this case, a choice for Luxembourg law cannot set aside the mandatory rules of
Austrian law. Applying this rule, the court at first instance held that the choice-oflaw clause was invalid and that the contract was subject to Austrian law.
Consequently, Austrian law governed the validity of the conditions included in the
general terms and conditions.
Both Amazon and VKI appealed against this decision. On appeal, the court held
that Article 10 Rome I should be applied with respect to the validity of the choiceof-law clause. Under this provision, the validity of a choice-of-law clause must be
assessed according to the legal system which would have been applicable under
Rome I, had the clause been valid. In this case, it resulted in the application of
Luxembourg law. However, the Court of Appeal also held that if the term was valid (...truncated)