The Smell of Success: Trade Dress Protection for Scent Marks

Marquette Intellectual Property Law Review, Sep 2024

The author discusses the implications of the United States Patent and Trademark Trial and Appeal Board decision In re Clarke, where the Patent and Trademark Office first issued trademark registration for a fragrance. Hammersley discusses expanding trade dress protection to include scents, the positive aspects of scent protection, and the potential of registering scents under current legal standards.

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The Smell of Success: Trade Dress Protection for Scent Marks

Marquette Intellectual Property Law Review Volume 2 | Issue 1 Article 4 The Smell of Success: Trade Dress Protection for Scent Marks Faye M. Hammersley Follow this and additional works at: http://scholarship.law.marquette.edu/iplr Part of the Intellectual Property Commons Repository Citation Faye M. Hammersley, The Smell of Success: Trade Dress Protection for Scent Marks, 2 Intellectual Property L. Rev. 105 (1998). Available at: http://scholarship.law.marquette.edu/iplr/vol2/iss1/4 This Comment is brought to you for free and open access by the Journals at Marquette Law Scholarly Commons. It has been accepted for inclusion in Marquette Intellectual Property Law Review by an authorized administrator of Marquette Law Scholarly Commons. For more information, please contact . HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 105 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 106 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 107 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 108 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 109 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 110 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 111 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 112 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 113 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 114 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 115 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 116 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 117 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 118 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 119 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 120 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 121 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 122 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 123 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 124 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 125 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 126 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 127 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 128 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 129 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 130 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 131 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 132 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 133 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 134 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 135 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 136 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 137 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 138 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 139 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 140 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 141 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 142 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 143 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 144 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 145 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 146 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 147 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 148 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 149 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 150 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 151 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 152 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 153 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 154 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 155 1998 HeinOnline -- 2 Marq. Intell. Prop. L. Rev. 156 1998 (...truncated)


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Faye M. Hammersley. The Smell of Success: Trade Dress Protection for Scent Marks, Marquette Intellectual Property Law Review, 1998, pp. 105, Volume 2, Issue 1,