Using Tranparency to Regulate in the Age of Technology: A Case Study of the Childcare Business in Kent County, Michigan
SPNA Review
Volume 5 | Issue 1
Article 5
1-1-2009
Using Tranparency to Regulate in the Age of
Technology: A Case Study of the Childcare
Business in Kent County, Michigan
Susan Toman
Follow this and additional works at: http://scholarworks.gvsu.edu/spnareview
Recommended Citation
Toman, Susan (2009) "Using Tranparency to Regulate in the Age of Technology: A Case Study of the Childcare Business in Kent
County, Michigan," SPNA Review: Vol. 5: Iss. 1, Article 5.
Available at: http://scholarworks.gvsu.edu/spnareview/vol5/iss1/5
Copyright ©2009 by the authors. SPNA Review is reproduced electronically by ScholarWorks@GVSU. http://scholarworks.gvsu.edu/
spnareview?utm_source=scholarworks.gvsu.edu%2Fspnareview%2Fvol5%2Fiss1%2F5&utm_medium=PDF&utm_campaign=PDFCoverPages
Toman/Using Transparency in the Age of Technology
USING TRANSPARENCY TO REGULATE IN THE AGE OF TECHNOLOGY:
A Case Study of the Childcare Business in Kent County, Michigan
Susan Toman
Grand Valley State University
In the shadow of a mountain of scandalous behavior exhibited by both government and business, it is easy to lose
trust that any regulatory method can be effective. Transparency holds promise as a means to hold business and
government accountable; particularly when both mandatory and voluntary disclosure are driven and shaped by
their intended audience: Consumer/customer, employee, supplier, regulator or investor. With the beginning of the
Obama Presidency, there is hope for increased governmental legislation and support for disclosure in all sectors
(Obama, 2008). Transparency first was a term adopted by the business community to “describe the obligation to
disclose basic financial information…” (Tapscott, 2005). Transparency has strong supporters regarding financial
information. The Sarbanes-Oxley Act of 2002 was enacted to increase transparency in corporations. High-level
officials in the financial market support transparency. SEC chairman Christopher Cox has proposed a requirement
that companies disclose the pay of all highly compensated employees, including nonexecutives. “I have a feeling
that when people are forced to undress in public, they’ll pay more attention to their figures” (Krunacher, 2006).
Transparency has come to encompass far more than financial disclosure. “People and institutions that interact
with firms are gaining unprecedented access to all sorts of information about corporate behavior, operations and
performance…The corporation is becoming naked” (Tapscott, 2005). The internet provides a new tool for
transparency involving the potential for dialog between government and business and their various constituencies.
Transparency could become a two-way street in which public services are responsive to service users as well as
answerable to them” (Stirton, Lodge 2001). Transparency can give the public the ability to watch what is truly
happening in government, in business, in schools, and all the places in which there is a vested public interest. It
can act as a stimulus for good behavior. As Jeremy Bentham said, “The more strictly we are watched, the better we
behave.” (The Bentham Project, 2007)
THE FRAMEWORK FOR TRANSPARENCY
For transparency to truly work both as an informer for decision-making and as a watchdog over behavior, an
infrastructure for transparency must be built. Although this concept may seem a bit foreign and also a bit impossible
to implement, it is possible. Ten years ago, there was no talk of an information highway, but now such a highway
exists. The information highway was not built overnight. It was not built by one entity or group, nor was it built
according to a prescribed plan. The best description of how it came to be would be to say that it evolved. Just as the
information highway evolved, it is possible for an infrastructure of transparency to evolve.
The base of such an infrastructure would involve setting appropriate goals and reporting requirements and
standards for various businesses and public services. The goals would need to be set in an atmosphere of neutrality,
with the assistance of experts in each field, and with representation by the various stakeholders including advocacy
groups and consumers. In general, those forming the infrastructure must include a balanced representation of the
stakeholders. The group will need to recognize that none of the single represented parties will be able to get all their
goals into the specifications for that service or all the reporting requirements they may want. There will need to be
in this group a willingness to consider “tradeoffs and reach consensus on sacrifices as well as aspirations” (Sage,
1999). At times, the group will need to ‘vote’ to allow experts in the field to make the final decision as an
acknowledgement of the complexity of the world in which we live.
The negotiation of the goals and reporting requirements and standards must take place practicing transparency
with clear reports in the media. There must be a mechanism that provides the public with a genuine opportunity to
voice their opinions. “In Madison’s phrase, ‘Knowledge will forever govern ignorance; And a people who mean to
be their own Governors, must arm themselves with the power which knowledge gives’” (As quoted by Sage, 1999).
Setting an infrastructure for mandatory and voluntary transparency standards with civic and business involvement
makes increasing sense in a market-state world. “Just as markets fail from lack of information, so too can societies.
Mandatory disclosure laws have a role in bringing difficult decisions into the open and providing the deliberative
process with the information needed to resolve them. In a representative democracy, citizens often insist that the
deliberations that affect them be conducted in public view” (Sage, 1999).
28
Toman/Using Technology as a Regulator
Transparency-Distinct Information for Different Groups
Voluntary and mandatory disclosure of information must be provided in different ways to different groups in order
to be meaningful and useful. For example, a consumer seeking to make a sound purchasing decision needs a certain
set of information. A prospective employee evaluating whether a company is a good fit for him to seek employment
with needs a different set of information. Community members interested in the environmental impact companies in
their community are having also need a different information set. For a transparency infrastructure to work there
needs to be acknowledgement of the different information needs of different groups. For example, there would be
different information reporting requirements and standards for consumers, for regulators, for stockholders, and for
employees. The following chart illustrates what such various disclosure standards might look like for these various
groups:
Table 1: Disclosure Standards
Group
Consumers/
Public
Information Provided
Safety of product
Environmental Impact Statement
Cost per unit
Where manufactured
Average Lifespan o (...truncated)