Principles of Precision Prevention Science for Improving Recruitment and Retention of Participants
Prevention Science (2018) 19:689–694
https://doi.org/10.1007/s11121-018-0884-7
COMMENTARY
Principles of Precision Prevention Science for Improving Recruitment
and Retention of Participants
Lauren H. Supplee 1
1
& Jenita Parekh & Makedah Johnson
1
Published online: 12 March 2018
# Society for Prevention Research 2018
Abstract
Precision medicine and precision public health focus on identifying and providing the right intervention to the right population at
the right time. Expanding on the concept, precision prevention science could allow the field to examine prevention programs to
identify ways to make them more efficient and effective at scale, including addressing issues related to engagement and retention
of participants. Research to date on engagement and retention has often focused on demographics and risk factors. The current
paper proposes using McCurdy and Daro (Family Relations, 50, 113–121, 2001) model that posits a complex mixture of
individual, provider, program, and community-level factors synergistically affect enrollment, engagement, and retention. The
paper concludes recommending the use of research-practice partnerships and innovative, rapid cycle methods to design and
improve prevention programs related to participant engagement and retention at scale.
Keywords Precision prevention science . Participant engagement . Participant retention . Research-practice partnerships . Rapid
cycle methods
Precision medicine takes individual variability into account when designing and testing prevention and treatment options. The research conducted within a precision
medicine framework identifies the most efficient and effective treatment for a specific person with a specific
disease (Collins and Varmus 2015). The idea of precision
has been expanded to public health to provide the right
intervention to the right population at the right time. The
concept is also applicable to prevention science (Khoury
et al. 2016). A precision prevention science framework
could allow the field to examine existing programs and
identify ways to make models more efficient and effective at scale. Specifically, using this frame could help
prevention scientists and practitioners tackle problems
prevention programs face at scale, such as challenges
related to participant recruitment and engagement, which
prevent them from having their intended public health
impact.
* Lauren H. Supplee
1
Child Trends, 7315 Wisconsin Avenue, Suite 1200W,
Bethesda, MD 20814, USA
Challenges of Participant Engagement
and Retention in Prevention Programs
Underlying prevention programs is the belief that the children,
youth, and families in the programs need to receive enough dosage
of the content or services in order to achieve the outcomes desired
(National Research Council and Institute of Medicine 2009;
Holland et al. 2017). Challenges with low enrollment, retention,
and engagement are pervasive through different kinds of prevention programs, particularly when brought to scale (e.g., home visiting, teen pregnancy prevention, youth substance abuse, relationship education programs, parenting programs) (Holland et al.
2017; Council 2009). Understanding how and why engagement
patterns vary may inform efforts to better recruit and engage families. Does engagement increase over time if families can see how
the program is working in their lives (Holtrop et al. 2014)? Does
engagement decline if families have a close relationship with the
provider and there is provider turnover (Holland et al. 2017)?
Understanding the reasons for participant engagement across prevention programs can lead to the development of improved program designandtargeted enhancements to programsto address the
issue.
Research to understand the problem of enrollment and
engagement of participants has often examined participant
demographic and risk factors to explain variability. For example,
690
both Coatsworth et al. (2017) and Mauricio et al. (2017) in this
special issue examined how engagement patterns varied by participant demographics and factors related to family dynamics. The
literature examining demographics and risk factors, however, has
mixed findings (Damashek et al. 2011; Smith et al. 2017). For
example, in some programs, family distress is not only related to
higher engagement, but also may be related to lower retention
(Damashek et al. 2012; Smith et al. 2017). Some of the variation
in findings could be because demographics and broad risk factors
are proxies for other factors that explain more of the variation in
findings. Spoth et al. (2013) proposed the Translation Science to
Population Impact Framework (TSci Impact Framework) that illuminated the critical importance of examining the creation and
implementation of evidence-based interventions at all phases, for
different populations, and at all levels of the system. Aligned with
this framework is the idea discussed in this paper to examine participant engagement with a similar systems lens. Precision medicineandpublichealthresearchare carefultodefinesubpopulations
in more nuanced ways than in the past, segmenting into smaller
groups who vary by specific factors such as susceptibility, intersection of risk, or response to specific treatments (Vaithinathan and
Asokan 2017). Some prevention science research has begun to
examine a broader range of systems level factors for subpopulations that affect engagement, including characteristics of the program delivery or organizational capacity (Holland et al. 2017).
Factors Related to Participant Engagement
and Retention
McCurdy and Daro (2001) argue that high-level risk and
demographic factors do not fully capture why participants
may choose to enroll in and engage with prevention programs. Instead, a complex mixture of individual factors
(both mutable and more stable), provider, program, and
community-level factors synergistically may affect enrollment, engagement, and retention (McCurdy and Daro
2001). While papers in this special issue acknowledge
the importance of all of these factors, none of the papers
in this special issue empirically test factors at levels other
than the individual, with the exception of Perrino et al.’s
(2016) examination of facilitator experience. We posit in
this commentary that taking a broader lens on the factors
that may predict participant enrollment, engagement, satisfaction, and retention may better identify critical factors in
the design and optimization of prevention programs.
Precision prevention science would need to consider all
of these factors in designing efficient, effective programs.
Each factor is discussed in more detail below.
Participant Level Individuals may choose to engage or not
engage with prevention programs for a complex set of reasons
including a sense of efficacy, motivation, cultural alignment,
Prev Sci (2018) 19:689–694
community support or stigma, mental health issues, and others
(National Research Council and Institute of Medicine 2009).
Engaging in prevention effo (...truncated)