JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)

JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.

List of Papers (Total 267)

ORGANIZATIONAL CULTURE : ARE YOU REALLY THE ONE ?

The condition of a healthy organization cannot be determined solely by the condition of its assets or the appearance of its resources. There are numerous factors that owners and potential investors must take into account. There are often hidden aspects that should be of concern to both owners and external parties interested in becoming investors. In the service sector, the key...

WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION?

The study focuses on individuals who consume fast-moving consumer goods and uses a cross-sectional time frame. The data was collected using Google Forms and a snowball sampling method, with a total of 300 samples gathered. The study found that product quality, customer satisfaction, and brand image are significant factors in brand-switching behavior. The study also found that...

THE ROLE OF PHOTOJOURNALISTS IN ONLINE MEDIA PHOTOJOURNALISM DETIK.COM

Journalism is one of the most dynamic professions. Likewise, photojournalists are always required to keep abreast of the latest developments and, as much as possible, share the latest stories of an event. In this digital era, the author sees that increasingly online media currently put forward photojournalism. Photojournalism is used in online media to put forward visual messages...

THE INFLUENCE OF POSITIVE EMOTION AND SALES PROMOTION ON IMPULSE BUYING IN SHOPEE CONSUMERS IN PONDOK GEDE DISTRICT

The rise of e-commerce in Indonesia has transformed consumer behavior, leading to a growing preference for online shopping. Shopee, a unique e-commerce platform, is experiencing rapid growth in the country, sparking an increase in impulse buying. Factors such as positive emotions and sales promotions are believed to drive impulse purchases. This study employs quantitative...

THE EFFECT OF MARKETING PUBLIC RELATIONS STRATEGY ON THE IMAGE OF SCIENTIA SQUARE PARK THEMATIC THEME PARK

Technological advances in the era of digitization make Public Relations practitioners strive to be able to utilize the media in making strategies. Technological advances have created new forms of interacting and socializing, one of which is the innovation of communication technology in the form of social media. Local attractions Scientia Square Park tourism in South Tangerang...

THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGNS ON HOUSEWIVES' KNOWLEDGE LEVELS REGARDING ENVIRONMENTAL AWARENESS IN EAST JAKARTA

Public relations play a crucial role in enhancing the public image of organizations or campaign organizers. It is essential for public relations to develop goal-oriented campaigns. PT DANONE has launched the #SapuJagat campaign to address the issue of plastic waste. The lack of environmental awareness, particularly among housewives in Rambutan Village, Ciracas District, Jakarta...

HANDLING GREAT HUMAN RESOURCE FOR GOOD AND GREAT SURROUNDING

Human resources are undeniably one of the most critical assets for any organization. They are the backbone, the driving force behind success. These individuals possess a unique set of positive character traits that make them invaluable. Their presence within an organization paves the way for positive transformations and growth. In this paper, we aim to foster a more constructive...

ADDRESSING THE MANAGEMENT OF AREAS AND SLUMS IN MOJOKERTO IN ACCORDANCE WITH THE SDG'S FRAMEWORK

This study aims to analyze the existing conditions of handling areas and slums in Mojokerto in accordance with the SDG's framework, and determine the dominant factors that influence the handling of areas and slums in the region. The research method used is Mix Method. The results of the analysis show that the existing condition of slum areas in Kedungmaling Village, Sooko Sub...

THE INFLUENCE OF USING INSTAGRAM MEDIA @PESONA.INDONESIA ON FULFILLING THE INFORMATION NEEDS OF FOLLOWERS

Instagram media is a media that plays a very important role in the lives of today's young generation. The use of social media as a provider of information needs can be seen from the Instagram account. One piece of information that is very important is information regarding local tourism aspects. One account that utilizes and is related to local tourist information is @Pesona...

FINANCIAL PERFORMANCE: THE ROLE OF GOOD CORPORATE GOVERNANCE, RISK MANAGEMENT, AND INNOVATION

The performance of a company can be considered good if its financial reports show an increase in profit. This study aims to examine the relationship between Good Corporate Governance, Risk Management, and Innovation on the Financial Performance of conventional banking companies. The study utilizes a quantitative method, with data sourced from secondary sources. Classical...

THE ENFORCEMENT OF CYBERCRIME LAW WITHIN THE LEGAL SYSTEM OF INDONESIA

This study aims to analyze the legal regulations on cyber crime in the Indonesian legal system. The research method used is document analysis, by examining Law Number 11 of 2008 concerning Electronic Information and Transactions (ITE Law) and other related literature. The analysis results show that the legal regulations on cyber crime in Indonesia are governed by the ITE Law...

FINANCIAL PERFORMANCE ANALYSIS OF PT. BANK LAMPUNG USING THE CAMEL METHOD (Case Study at PT. Bank Lampung Branch in Bandar Lampung)

The local bank is named PT Bank Lampung Cabang Lampung. The main issue of this research is how PT Bank Lampung Branch's financial performance, as determined by the camel method, relates to capital, assets, control, profit, and liquidity. Finding out how PT Bank Lampung Branch's financial performance is based on the indicators of capital, assets, management, profitability, and...

FROM LIKES TO LOVE: A QUALITATIVE STUDY OF SOCIAL MEDIA CONTENT AND THE POPULARITY OF TENNIS IN INDONESIA

Tennis, once a sport primarily enjoyed by a select group of fans, is experiencing a tremendous resurgence in popularity, especially in Indonesia. This resurgence can be attributed, in part, to the rise of social media content featuring celebrities such as Raffi Ahmad, who has brought tennis back to popularity. This condition can be shown by the difficulty of accessing tennis...

CASH AND LIQUIDITY MANAGEMENT ANALYSIS OF COMPANIES IN IMPROVING PROFITABILITY RATIOS ON THE INDONESIAN STOCK EXCHANGE (IDX) IN THE FOOD & BEVERAGE SUBSECTOR

Cash and liquidity management are critical aspects in optimizing the financial performance of a company, especially in the capital market such as the Indonesia Stock Exchange (IDX). This study aims to investigate the impact of cash management and corporate liquidity in improving profitability ratios, with a focus on the Food & Beverage subsector on the IDX. Purposive sampling in...

LEADERSHIP POTENTIAL AND MOTIVATION ON THE PERFORMANCE OF POLICE PERSONNEL IN TULANG BAWANG

The importance of the workforce's role in achieving an institution's goals indicates that the success of the organization heavily depends on the quality and enthusiasm of the involved members. In the context of Tulang Bawang Police Resort, as part of the police institution with a crucial role in maintaining the well-being and social security in the country, the performance of...

ANALYSIS OF COST CALCULATION IN THE CONSTRUCTION PROJECT OF KAPAS – GLENDENG 8 BRIDGE IN BOJONEGORO DISTRICT DUE TO TIME ACCELERATION USING THE CRASHING METHOD WITH ALTERNATIVE ADDITION OF WORKING HOURS

Infrastructure development plays a very important role as capital in efforts to stimulate increased economic productivity, both at the national and regional levels, as well as reducing unemployment, alleviating people from poverty and of course improving the standard of living of the community at large. Delays in completing a project are a problem that often arises and can have...

EARNED VALUE ANALYSIS FOR COST AND TIME EFFICIENCY ON THE BONDOWOSO POLIJE CAMPUS ADMINISTRATION BUILDING PROJECT

The problem in the implementation of the Bondowoso Polije Campus Administration Building Project is the limited cost and time available. With a 5 (five) storey building design with a reinforced concrete structure, each floor of which has an area of 240 m2 with a total floor area of almost 1440 m2, this building is a fairly complex building, in terms of the function of the...

TIME PERFORMANCE ANALYSIS ON THE CONSTRUCTION PROJECT OF SUBALI BRIDGE IN SUTOJAYAN DISTRICT (D.G.008), BLITAR REGENCY, USING THE EARNED VALUE METHODOLOGY APPROACH

One of the project types is the Construction Project. The main activity components of this type of project consist of feasibility assessment, engineering design, procurement and construction. In construction projects very often delays occur where the realization in the field does not match the schedule of the implementation plan, due to several factors that occur, even though a...

ANALYSIS OF INVESTMENT SENDITIVITY IN TAMAN MELATI DINOYO APARTMENT, MALANG CITY

This research investigates the investment potential of Taman Melati Dinoyo Apartment in Malang City, focusing on economic and property market analysis. This research identifies the main factors affecting apartment investment, including property prices, construction costs, occupancy rates, and interest rates. Through a comprehensive literature review and primary data collection...

ANALYSIS OF PROJECT DELAY USING THE CRITICAL PATH METHOD (CPM): A CASE STUDY ON THE CONSTRUCTION PROJECT OF THE OPD OFFICE BUILDING IN PASURUAN

In construction project control, the main factors of concern are quality, time and cost control. So it is necessary to use one method in the implementation of control. This study aims to analyze the time and cost of the Raci OPD Office Building Construction project. The benefit of this research is to anticipate potential delays that occur in the project. The problem limitation is...

TIME PERFORMANCE ANALYSIS ON AFV EARTHWORK IN KEDUNGPELUK SIDOARJO USING THE EARNED VALUE METHOD

Construction project management has three main goals that must be achieved, namely cost, quality and time of work Plengsengan Afv. Kedungpeluk Sidoarjo which is planned to be completed within an estimated time of 120 calendar days and there are obstacles to contractor implementers who experience delays of 6.98% in this study researchers make efforts to find out Early Warning if...

THE INFLUENCE OF YOUTUBE CONTENT ON MOBILE LEGENDS ON THE INTEREST IN E-SPORTS TOURNAMENTS AMONG ADOLESCENTS IN JAGAKARSA, SOUTH JAKARTA

Today's technology is getting more advanced and sophisticated with smartphones that can be applied easily anytime and anywhere. Having a smartphone makes it easier to get trending information. There are several examples of social media applications that are in great demand, such as Instagram, WhatsApp, Line, Twitter, YouTube, and others. Most people in the world use YouTube to...

THE INFLUENCE OF IMDb RATINGS FOR KKN FILM IN DANCING VILLAGE ON STUDENTS' WATCHING INTERESTS (STUDENTS OF STIKOM INTERSTUDI JAKARTA)

Film is a work of art, audiovisual culture, film is a medium that can convey messages to society or a group of individuals can receive audiovisual communication through the use of film. Horror films in Indonesia were chosen as research objects because Indonesian audiences seem to enjoy getting their adrenaline pumping when watching horror films full of special effects, such as...

INSTAGRAM CONTENT STRATEGY FOR ESPORTS EVENTS @mpl.id.official IN INCREASING ESPORTS TOURISM

Esports, as a form of sports that involves players interacting through computer media, has experienced rapid growth thanks to the development of online games and online broadcasting technology. The esports industry has now evolved into a sports and entertainment tourism that attracts the interest of many people. This research discusses the social media content strategy of the...

MARKETING PUBLIC RELATIONS STRATEGY IN WEDDING PARTY EVENTS AT HORISON HOTEL BEKASI

Currently, hotel services do not stop at providing the best rooms, but also include a variety of experiences, one of which is the wedding party event service as a special event. However, with the Covid- 19 pandemic, the hotel business had to re-think so that the business could run and survive. One of the hotels that has been able to survive the pandemic that also offers wedding...