The COVID-19 pandemic has significantly impacted the tourism industry, prompting a need to investigate effective marketing strategies in the endemic era. This qualitative study examines the utilization of the marketing mix (7Ps) at Pandawa Resort and Seaview Nusa Penida to address business competition. Through observation, interviews, and documentation, data were collected from...
In realizing sustainable tourism, the implementation of green action is needed as a concrete form of action that can be taken. Casa Kandara Hotel is one of the hotel accommodations that implements green action as a form of concern for the surrounding environment. The purpose of this study was to determine the extent of the implementation of green hotels in the form of green...
Pandawa has become popular because of its attractiveness and supported by social media which can disseminate the advantages of this beach. This research aims to see how the event , destination image and E-WOM influence the revisit intention to the Pandawa Beach. The research method used is quantitative with population of tourists who have visited the Pandawa Beach tourist...
The idea of the zero-waste concept is an approach and application of urban waste processing systems and technology on an individual and regional scale in an integrated manner with the target of reducing the volume of waste to a minimum. The Westin Resort Nusa Dua, Bali is a family and environmentally friendly 5-star hotel. An attractive hotel for tourists with our accommodation...
Food waste is one of the most pressing environmental and economic issues in the hospitality sector, particularly in 3-star and 4-star hotels. This study aims to explore the factors contributing to food waste and the strategies used to address it in 3-star and 4-star hotels in Makassar. The research employed a qualitative descriptive approach, collecting data through direct...
The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test...
This study aims to analyze the implementation of the Global Code of Ethics of Tourism in Indonesia in the form of social tourism organized by Bali Tourism Polytechnic as the case study. Therefore, a literature review to explore the concept of social tourism, its impacts, and its relation with sustainable tourism has been carried out. Then, using those concepts as the theoretical...
In the current era of disruption 5.0, uploading digital information about a place to eat to social media users has become a cultural symbol that can depict a lifestyle. This phenomenon makes users afraid of missing out on the latest information and experiences, such as the emergence of Karen's Diner Jakarta restaurant, which went viral on social media. This study analyzes the...
Generation Z faces dynamic and increasingly complex demands in the job market. Thisresearch aims to identify critical soft skill dimensions for Generation Z employees in thehospitality industry. Employing a qualitative approach, the study explores this phenomenonthrough semi-structured in-depth interviews with ten Department Heads of star-rated hotelsin Badung and Denpasar. The...
The main problem in this research is whether there is an influence of dark experience, engaging entertainment, unique learning experience, and casual interest on tourist satisfaction (case study of dark tourism Lubang Japang Bukittinggi). The aim of this research is to find out whether there is an influence of dark experience, engaging entertainment, unique learning experience...
Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to...
This study aimed to identify and analyze trends in hotel marketing research, examine co-authorship dynamics, and explore keyword co-occurrence through bibliometric analysis using VOSviewer from 2003 to 2023. The method involved a multi-stage approach employing Publish or Perish, Google Scholar, Excel, and VOSviewer for data extraction and trend analysis. Results indicated a...
This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried...
In the development of tourism today, the development of accommodation facilities must pay attention to environmental aspects, various environmentally friendly actions are carried out, one of which is green action. Green action is an activity that aims to protect the environment and surrounding communities. The purpose of this study is to analyze the application of green action in...
The purpose of this research is to explore the relationship between perceived learning outcomes and student learning satisfaction in organizing international conferences. Specifically, this research aims to answer how organizing international conferences as a final project affects students' learning satisfaction, perceived learning outcomes, and the relationship between perceived...
Green Kubu Tegalalang Cafe, Gianyar, which is located in the northern hinterland of Gianyar regency, relies heavily on its promotional strategy through instagram social media. This study aims to determine the effect of the effectiveness of promotional channels through instagram on the marketing of Green Kubu Tegalalang Cafe, Gianyar. There were 100 respondents involved in this...
Good human resource performance with a high work ethic will be able to help companies meet the company's targets and help the company gain profits, whereas if employee performance decreases and is bad it will harm the company. The purpose of this study was to determine whether or not there was an influence of work discipline on employee performance at the Harris Riverview Kuta...
The importance of the existence of human resources in the development of tourism services Business, as can be seen from the ability of a company to develop, is very dependent on the ability of employees to carry out work tasks that are directed to the development of the company. The purpose of this study was to analyze the effect of leadership style on employee performance at...
The tourism sector is one of the businesses affected by the Covid-19 pandemic. For the prevention and control of Covid-19, the Ministry of Tourism and Creative Economy has compiled Guidelines for the Implementation of Cleanliness, Health, Safety and Environmental Sustainability (CHSE). This study aims to determine the implementation of CHSE at Wyndham Tamansari Jivva Resort Bali...
This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t...
Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the...
This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects...
Bali has many types of traditional drinks that have a distinctive taste from the area where the drink is made. Traditional drinks are also widely drunk as traditional medicines that are beneficial for the health of the body for the drinker. Loloh is a traditional Balinese drink whose manufacturing process has been passed down from generation to generation. One type of loloh which...
The study aimed to evaluate the satisfaction level of students with the on-the-job training program. The study population consisted of 178 students in the third and fourth academic year of the Diploma IV Hospitality Administration at Bali Tourism Polytechnic who returned and correctly filled out the questionnaire. The data was analyzed using descriptive statistical methods. The...
The hotel lobby is the first area that a guest enters, so it is important to make a good first impression. One way to do this is to put some flower arrangement. Therefore, this study aims to identify the characteristics of flower arrangements used as decorations in hotel lobbies in the Ubud in terms of: the basic shape of the arrangement, the placement of the flower arrangement...