Three randomized controlled trials evaluating the impact of “spin” in health news stories reporting studies of pharmacologic treatments on patients’/caregivers’ interpretation of treatment benefit
Boutron et al. BMC Medicine
(2019) 17:105
https://doi.org/10.1186/s12916-019-1330-9
RESEARCH ARTICLE
Open Access
Three randomized controlled trials
evaluating the impact of “spin” in health
news stories reporting studies of
pharmacologic treatments on patients’/
caregivers’ interpretation of treatment
benefit
Isabelle Boutron1,2,3*, Romana Haneef1,2,3, Amélie Yavchitz1,3, Gabriel Baron3, John Novack4, Ivan Oransky5,
Gary Schwitzer6 and Philippe Ravaud1,2,3,7
Abstract
Background: News stories represent an important source of information. We aimed to evaluate the impact of
“spin” (i.e., misrepresentation of study results) in health news stories reporting studies of pharmacologic treatments
on patients’/caregivers’ interpretation of treatment benefit.
Methods: We conducted three two-arm, parallel-group, Internet-based randomized trials (RCTs) comparing the
interpretation of news stories reported with or without spin. Each RCT considered news stories reporting a different
type of study: (1) pre-clinical study, (2) phase I/II non-RCT, and (3) phase III/IV RCT. For each type of study, we
identified news stories reported with spin that had earned mention in the press. Two versions of the news stories
were used: the version with spin and a version rewritten without spin. Participants were patients/caregivers
involved in Inspire, a large online community of more than one million patients/caregivers. The primary
outcome was participants’ interpretation assessed by one specific question “What do you think is the
probability that ‘treatment X’ would be beneficial to patients?” (scale, 0 [very unlikely] to 10 [very likely]).
Results: For each RCT, 300 participants were randomly assigned to assess a news story with spin (n = 150) or
without spin (n = 150), and 900 participants assessed a news story. Participants were more likely to consider
that the treatment would be beneficial to patients when the news story was reported with spin. The mean
(SD) score for the primary outcome for abstracts reported with and without spin for pre-clinical studies was
7.5 (2.2) versus 5.8 (2.8) (mean difference [95% CI] 1.7 [1.0–2.3], p < 0.001); for phase I/II non-randomized trials,
7.6 (2.2) versus 5.8 (2.7) (mean difference 1.8 [1.0–2.5], p < 0.001); and for phase III/IV RCTs, 7.2 (2.3) versus 4.9
(2.8) (mean difference 2.3 [1.4–3.2], p < 0.001).
Conclusions: Spin in health news stories reporting studies of pharmacologic treatments affects patients’/
caregivers’ interpretation.
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* Correspondence:
1
INSERM, UMR 1153, Epidemiology and Biostatistics Research Center (CRESS),
Methods Team, Paris, France
2
Faculté de Médecine, Paris Descartes University, Paris, France
Full list of author information is available at the end of the article
© The Author(s). 2019 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and
reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to
the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver
(http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
Boutron et al. BMC Medicine
(2019) 17:105
Page 2 of 10
(Continued from previous page)
Trial registration: ClinicalTrials.gov, NCT03094078, NCT03094104, NCT03095586
Keywords: Randomized trial, Spin, Distorted interpretation, Detrimental research practices
Background
News stories represent an important source of information for patients [1–3]. In the USA, according to surveys
of the Pew Research Center, 93% of the population reads
at least some news online [4] and 67% declares following
health news somewhat or very closely [5]. Furthermore,
about two thirds of the time, reading health news
prompts follow-up actions such as searching for more
information or talking about it with others [6].
However, some evidence suggests that many news stories do not accurately represent research results and could
mislead readers with “spin,” defined as “the presentation
of information in a particular way, a slant, especially a favorable one” [7–12]. A systematic assessment of news
stories highlighted in Google News showed that 88% of
news stories were distorted (i.e., reported with spin) [13].
Several different types of spin could be used to distort the
study results. The most frequent are misleading reporting
such as not reporting adverse events, misleading interpretation such as claiming a causal effect despite the
non-randomized study design, overgeneralization of the
results such as extrapolating a beneficial effect from an
animal study to humans, and highlighting a single-patient
experience for the success of a new treatment instead of
focusing on the group results [13].
Spin in news stories is often related to the presence of
spin in the published article and its press release [9, 14].
A quantitative content analysis of 534 press releases and
related research articles and news stories showed that
the main source of spin was the press release [15]. A
comparison of newspaper stories and peer-reviewed research papers in genetics showed that newspaper articles
accurately conveyed the results, but there was an overemphasis on benefit and an underemphasis on risk in
both the scientific article and related news story [16, 17].
The impact of spin has been rarely explored. A previous study showed that spin reported in abstracts of randomized controlled trials (RCTs) with a statistically
non-significant primary outcome can affect trialists’ interpretations; the experimental treatments were rated
more beneficial when the abstracts were reported with
spin versus no spin [18]. To our knowledge, the impact
of spin in health news stories on patients’/caregivers’ interpretation of the study results has not been evaluated
in an experimental study.
The aim of this study was to evaluate the impact of spin
in health news stories reporting various types of studies
evaluating pharmacologic treatments on patients’/caregivers’ interpretation of the benefits of treatment.
Methods
Study design
We planned three Internet-based RCTs (ib-RCTs) comparing the interpretation of news stories reported with
or without spin. We defined “spin” as a misrepresentation of study results, regardless of motive (intentionally
or unintentionally), that overemphasizes the efficacy or
overstates safety of the treatment as compared with that
shown by the results [19]. Each RCT considered news
stories reporting a different type of study evaluating
pharmacologic treatments: (1) pre-clinical study, (2)
phase I/II non-randomized trial, and (3) phase III/IV
RCT. The protocol used for each RCT is detailed
elsewhere [20].
Participants
Participants were patients or caregivers involved in Inspire, a l (...truncated)