The analysis of flouting maxim in Good Morning America (GMA) talkshow
Englisia: Journal of Language, Education, and Humanities
May 2020. Vol. 7, No. 2, 132-142
The analysis of flouting maxim in Good Morning
America (GMA) talkshow
Rofa Marlisa
Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
Didin Nuruddin Hidayat*
Universitas Islam Negeri Syarif Hidayatullah Jakarta, Indonesia
Manuscript received March 24, 2020 revised April 15, 2020, first published May 18,
2020, and available online May 21, 2020. DOI: 10.22373/ej.v7i2.6630
Recommended APA Citation
Marlisa, R., & Hidayat, D. N. (2020). The analysis of flouting maxim in Good Morning
America (GMA) talkshow. Englisia: Journal of Language, Education, and Humanities,
7(2), 132-142. https://doi.org/10.22373/ej.v7i2.6630
ABSTRACT
The present study is an analysis of the flouting maxim in Good Morning America
(GMA) talk show in which Jackie Chan was invited as the guest star. The goals of this
research are to find out the performed flouted maxim(s) by the hosts and the guest and
to reveal the reason(s) behind the occurrence of the maxim(s). In this study, the
researchers employed the qualitative method and data were collected from a video. The
transcript text of the utterances between the hosts and Jackie Chan as a guest consisting
of flouting maxim was the instrument of this research. Then, to find and analyze the
flouting maxim showed in the video, the researchers used Grice’s theory, the
Cooperative Principles consisting of four maxim types: quality, quantity, relation, and
manner. The result showed that all four types of maxim flouting were committed by
both Jackie Chan and the two hosts of the GMA talk show. The highest flouting maxims
found were flouting the maxim of quantity and manner. Further, the study also revealed
the rationales behind maxims flouting which were beneficial to build fun
communication and to elaborate more explanations.
Keywords: Cooperative principles; Flouting maxim; Good Morning America (GMA)
talkshow
*
Corresponding author
Rofa Marlisa & Didin Nuruddin Hidayat
1. Introduction
Language can be used in many forms of people’s life, such as in written or
spoken forms. According to Ekah and Akpan (2018), language is an essential tool for
both written and spoken communication. As human beings, people usually use the
spoken form when they want to interact directly with other people to build good
communication. However, building good communication is not easy; it needs an
equivalent understanding and a higher comprehension of the information given by the
speaker or the listener. If the speaker and listener do not have a good comprehension of
the information, it will undeniably cause a communication breakdown. Therefore, to
avoid the occurrence of communication breakdown, we could apply the cooperative
principles introduced by Grice (1975) which was further developed by other prominent
linguists (e.g. Leech, 1983; Levinson, 1983; Thomas, 1995; Yule, 1996; Vergis, 2017).
To elaborate his principle, Grice provided four maxims which should not be
violated to generate good communication. The first maxim is the maxim of a quantity
which primarily deals with how much information we should provide in a conversation.
Grice (as cited in Yule, 1996, p. 37) elaborates two points as follows: a) make your
contribution as informative as is required (for the current purposes of the exchange),
and; b) do not make your contribution more informative than is required. The second
maxim is the maxim of quality, which was further elaborated that we “do not say what
you[we] believe to be false and do not say that for which you[we] lack adequate
evidence” (Thomas, 1995, p. 63).
The third maxim is the maxim of relation which deals with whether the contents
are relevant; Yule (1996) further renamed this maxim to be the maxim of relevance. The
last maxim is the maxim of manner which deals with the delivery of information. Grice
(as cited in Thomas, 1995) elaborated the guidelines that to have good communication,
people need to: “a) avoid obscurity of expression; b) avoid ambiguity; c) be brief (avoid
unnecessary prolixity), and; d) be orderly (p. 64)”.
The rules of cooperative principles usually describe the basic principles of
people interacting with others to reach mutual communication. However, as human
beings, people will make some misunderstandings during communication due to some
factors, such as different cultures, languages, perspectives, and so forth. Flouting is a
condition when speakers are unable to apply certain maxims in their conversation and
lead to misunderstanding in their conversation (Sembiring & Ghozali, 2017). Thomas
(1995) stated that the most important category of failing to observe a maxim is flouting.
Flouting the maxim is one of the ways in observing the failure of the maxim. The
flouting of the maxim covers the real meanings of the speech and it arranges the listener
in finding the implied meaning from the maxim flouting (Lestari, 2019). However,
usually, most people did the flouting maxim to make their speaking partners find and
understand the hidden meaning of their speaking. In this modern era, we can find many
flouting maxims occurred, such as in TV talk show, interview, movie script (Ayasreh &
Razali, 2018; Maqsood, Waqar, & Khalil, 2018; Nuringtyas, 2018).
|Englisia: Journal of Language, Education, and Humanities | Vol.7, No.2, May 2020 | 133
The analysis of flouting maxim in Good Morning America (GMA) talkshow
Referring to the explanations above, the researchers were interested in carrying
out a research study related to flouting maxim based on the video of America’s good
morning talk show with Jackie Chan as a guest star. Jackie Chan is a popular artist who
is a non-native speaker of English with a strong accent of Mandarin. Jackie Chan was
an old actor who is still popular until now because of his talent in mastering Kungfu.
One of the reasons why people love to watch his movie is because he performed all his
actions by himself or in other words, he does not use any stuntman to change him in
every action. During the talk show, he answered all the questions with long answers,
unimportant explanation, and a lot of various ambiguous words. In that video, two
foreign hosts, a female, and a male spoke English very fluently while interviewing him.
These situations, of course, will cause some problems in the communication process
during the talk show such as flouting maxim. Due to this problem, the researchers
formulate two main research questions to seek potential answers about the flouting
maxim showed in the talk show: (1) What types of the maxim are flouted during the
GMA talk show?; (2) What are the reasons for flouting maxim performance by the hosts
and Jackie Chan in the GMA talk show?
2. Literature review
Building successfully delivered information during the process of interaction is
not easy; the speaker and listener will face some mistakes or misunderstandings. The
mistakes usually occur in speaking are known as the flouting maxim a (...truncated)