Personality Test Disc Application Design in Android Based Business

39 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2021) 39-44 Indonesian Journal of Entrepreneurship & Technopreneur 1 (2021) 39-44 International Journal of Entrepreneurship & Technopreneur Journal homepage: https://ojs.unikom.ac.id/index.php/injetech Personality Test Disc Application Design in Android Based Business Selvia Lorena Br Ginting*, K Ezhar**, R Dean***, S R Faiza****, M Maryati***** *Center for Artificial Intelligence Technology, Universitas Kebangsaan Malaysia, Malaysia **,***,***** Departement of Communication Sciences, Universitas Komputer Indonesia, Indonesia ****Information System Departement, Universitas Komputer Indonesia, Indonesia E-mail: ABSTRACTS The purpose of making this android-based application design is to maximize the potential of each colleague who wants or is running a business. The method used to meet system development needs is the descriptive analysis method with a qualitative approach. Objectoriented development methods and prototyping development methods are used as the basis for building the system. The results show that the data information collected through the application can provide information in tips that can be applied. This system is formed based on the DISC Test personality results, which will be processed through the system. Then the match values are obtained with the predetermined business field data to obtain appropriate results. Using this application is expected to make business people more aware of each consumer's personality desires. With this application, the results of the data obtained are expected to help fellow beginner businessmen determine what position or business is suitable for them. This application acts as a helper or advisor that makes it easier for entrepreneurs to make decisions and increase the businessman's potential. ARTICLE INFO Article History: Received 16 Aug 2018 Revised 20 Aug 2018 Accepted 25 Aug 2018 Available online 09 Sep 2018 ___________________ Keywords: Business, Android, Application, Entrepreneurs Selvia et.al Personality Test Disc Application Design ...|40 I. INTRODUCTION Nowadays, the use of technology in almost no human life is not connected to electronic devices such as smartphones with the Android or IOS operating system. With the development of the era, smartphone users can easily participate and create social networks such as applications that use web-based technology to create interactive communications. Nowadays, the quick development of small and medium private enterprises is closely related to leaders' personality traits. At the same time, however, when many people evaluate enterprises, they are just focused more on the hardware conditions instead of the effects of entrepreneurs on enterprises (Zhang, 2018). The existence of smartphones and applications can reduce obstacles that humans often experience, for example, not being able to meet face to face via cellphones, but now several applications can help—for example WhatsApp, Instagram, Line, and others (Praditya, 2019). The internet, smartphones, and applications make it easier for us to work, especially in the business field. The rapid development of the digital era has made many people use smartphones; many business people have changed how they find consumers by opening online stores through applications on smartphones (Sitaridis et.al., 2018). However, with a smartphone, it is difficult to know someone's personality. Therefore, an application to find out someone's personality is needed because it is useful for ourselves and if we are going to start a business (Tang et.al., 2021). In previous research, doing business by applying information technology creates wider market opportunities. Doing business using the internet will make it easier to promote products, find consumers and customers. The difference in this research is how the benefits of technology in the business field. Whereas this study prioritizes application technology that further improves business and understands people (Sakkthivel et.al., 2018). A previous study stated that business is a dynamic structure of interchanging ideas, feelings, and cooperative efforts to get profit (Howell et.al., 2018). Bonnstetter and Suiter said that DISC is a measurement instrument for observable human behavior. DISC was created to help individuals explore their personality and behavior types to understand themselves and others (Rahmani et.al., 2019) better. DISC measures personality, more precisely work behavior. This instrument provides an overview of the type (style) of a person that can predict future behavior tendencies, which is obtained by evaluating the main personality factors that exist within a person (Keshavarz, 2021). Some companies pay less attention to consumer desires and personalities. Therefore, you can better understand every consumer's wish (DalviEsfahani et.al, 2020). According to Horton, personality is the overall attitude, feeling, expression, and temperament of a person. Everyone has a tendency of standard behavior, or patterns and consistent to become their characteristics (Foroudi et.al, 2020). The method used in this research is the descriptive analysis method with a qualitative approach. Object-oriented development methods and prototyping development methods are used as the basis for building the system. The results show that the data information collected through the application can provide information in tips that can be applied. This study aims to identify business developments in applications and the benefits of android applications in the business field. 41 | Indonesian Journal of Entrepreneurship & Technopreneur, 1 (2021) 39-44 2. METHOD This method used descriptive qualitative research to gather information about a symptom present during the study. We used literary studies from the same research and internet searching to find references to international journals or national journals related to similar research. In this paper, we examined the personality test disc application design in the Android-based business sector. The analysis in this study was carried out using observation. Observation is a deliberate and systematic study of social phenomena and psychological symptoms through observation and recording. Previous research stated that observation is a data collection method that uses direct or indirect observation. 3. RESULTS AND DISCUSSION This study indicates that the awareness of business people who will start their business will increase. The introduction of this personality test takes advantage of the development of information technology. It can be easier for business people and consumers to understand what consumers want and how they understand what consumers want. In general, the problem faced by business people is the doubt to determine what business is suitable for them to determine the target market that has been planned. However, they able to read how the desires of these consumers. This personality (...truncated)