INCREASING SALES OF STUDENT ENTREPRENEURSHIP POST-COVID-19 THROUGH E-COMMERCE-BASED TECHNOLOGY AS A MARKETING MEDIA

http://infor.seaninstitute.org/index.php JURNAL SCIENTIA, Volume 12 No 03, 2023 ISSN 2302-0059 INCREASING SALES OF STUDENT ENTREPRENEURSHIP POST-COVID19 THROUGH E-COMMERCE-BASED TECHNOLOGY AS A MARKETING MEDIA Levia Inggrit Sayekti Lamongan Islamic University Email: Article Info Received: 12/05/2023 Revised: 30/06/2023 Accepted: 05/07/2023 Entrepreneurs must have competitiveness to survive, Salah one strategy to increase competitiveness by using the right marketing media by combining offline and online marketing media. E-commerce has a positive and significant influence on improving business performance (M. Z. Abidin, 2016). The purpose of this study is to provide education to entrepreneurial students at Lamongan Islamic University who are the samples in this study, to be able to optimize the use of E-Commerce media as a marketing medium. This research uses descriptive qualitative methods by utilizing secondary data derived from key informants, literature books, articles, and homepages to access the latest data and information related to various analyzes of increasing sales by optimizing the use of information technology based on Ecommerce. This research results that the use of information technology requires strong support from all parties. Therefore it is necessary to optimize several aspects which in this case are the variables discussed in the study. Socialization and education, resources in the form of the availability of information technology in the form of applications and materials used as support in marketing through ECommerce. The results of the study stated that 100% of entrepreneurs who are members of the Unisla entrepreneurial community under the auspices of the Business Incubator Center at the Islamic University of Lamongan have used ECommerce, namely social media Instagram and Marketplcae Tiktok and Shopee. It is hoped that entrepreneurial students can do marketing optimally and understand in the procedure for operating social media and marketplace so it's not just about owning. Socialization and education need to be carried out continuously for entrepreneurs to invigorate their trading spirit and be able to make better use of information technology as a marketing medium after the covid19 pandemic (Baker and Judge, 2020). Keywords: Student Entrepreneurship, Information Technology, E-Commerce, Post-Pandemic 1. Introduction During the Covid 19 2020 Pandemic, many entrepreneurs experienced a decline. The main problem felt by these entrepreneurs is a decrease in turnover and some have even gone out of business and laid off their employees or employees just to survive (Amalia, 2020). A survey conducted by the International Labor Organization (ILO) on the impact of the Covid-19 pandemic on 571 Micro, Small and Medium Enterprises (MSMEs), on April 6-24 2020, the result was that 70% of MSMEs experienced production stoppages due to Covid-19 (https: //katadata.co.id/news). Entrepreneurs are vulnerable to business disruptions, as they often deal directly with the tourism, transportation and culinary industries that require fast suppliers, all of which have been significantly impacted by COVID-19 (OECD, 2020b). The impact of Covid 19 is felt and is a challenge for entrepreneurs to survive. After the Covid-19 pandemic, entrepreneurs competed to get up and be productive and be able to market their products so that they could become a support for the national economy and as the backbone in driving the economy in our country dynamically (Pakpahan, 2020). The development of the current rate of Information Technology provides enormous benefits and makes it easier for people to conduct business transactions and communicate. Information Technology Jurnal Scientia is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) 2897 http://infor.seaninstitute.org/index.php JURNAL SCIENTIA, Volume 12 No 03, 2023 ISSN 2302-0059 plays a role in improving the quality of the community's economy. The pace of IT provides development opportunities in the economic sector and increases social interaction in a more advanced direction through the technology offered and provides opportunities for all parties to be able to share information and knowledge with each other (Ibrahim and Melhem, 2016). The e-commerce market creates broad market opportunities for retailers and logistics service providers, can increase purchase and sales satisfaction and can facilitate the ability of logistics service providers to manage larger scale (Leung, Lee and Choy, 2020). Through e-commerce, business people can be helped, especially in terms of marketing and sales. The development of the current rate of Information Technology provides enormous benefits and makes it easier for people to conduct business transactions and communicate. Information Technology plays a role in improving the quality of the community's economy. The pace of IT provides development opportunities in the economic sector and increases social interaction in a more advanced direction through the technology offered and provides opportunities for all parties to be able to share information and knowledge with each other (Ibrahim and Melhem, 2016). The e-commerce market creates broad market opportunities for retailers and logistics service providers, can increase purchase and sales satisfaction and can facilitate the ability of logistics service providers to manage larger scales (Leung, Lee and Choy, 2020). Through e-commerce, business people can be helped, especially in terms of marketing and sales. The purpose of this study is to provide education to entrepreneurial students, especially the student entrepreneurial community at Lamongan Islamic University who are samples in the study, so they can optimize the use of E-Commerce media as a marketing medium, besides that the benefits of this research are to provide an overview to entrepreneurs. to be able to bounce back and survive after the pandemic, and be able to sell their products not only offline, but also be able to sell their products online, one of which is by using E-Commerce media. 2. Method Research analyzes the increase in sales of student entrepreneurs by optimizing the use of information media based on E-Commerce. Based on the research method used, this type of research is qualitative research. This study uses a descriptive qualitative method by utilizing secondary data derived from various literature such as books, articles, and homepages to access the latest data and information related to various analyzes about optimizing the use of e-commerce-based information media (Argilés-Bosch, Ravenda and Garcia-Blandón, 2021) . Qualitative descriptive research is a research procedure that produces descriptive data in the form of speech or writing and the behavior of the people being observed (Sujarweni, 2016). The research object is student entrepreneurs who are members of the Business Incubator Center of the Islamic University of La (...truncated)