Optimizing Employee Performance in Retail Companies: The Interplay of Adversity Intelligence, Digital Literacy, and Job Satisfaction

Volume 5, Number 2, 2024 https://ijble.com/index.php/journal/index Optimizing Employee Performance in Retail Companies: The Interplay of Adversity Intelligence, Digital Literacy, and Job Satisfaction Fajri Hamdani Universtas Negeri Jakarta, Indonesia Corresponding author: ABSTRACT This study examines how adversity intelligence and digital literacy affect retail employee performance in Jakarta, using work satisfaction as a mediator. In the face of severe retail competition, organizations must guarantee that staff have technical skills, problem-solving abilities, and technological adaptability. This quantitative study surveys 250 Jakarta shop workers. The study shows that adversity intelligence and digital literacy improve employee performance, and work happiness mediates the link. These results help HR managers build training programs that promote employee performance by improving adversity intelligence, digital literacy, and work happiness Keywords: Adversity Intelligence, Digital Literacy, Employee Performance, Job Satisfaction, Retail Companies, Jakarta INTRODUCTION The retail industry in Jakarta, as one of the rapidly growing economic sectors, faces very dynamic challenges, both in terms of business competition and adaptation to new technologies. Retail companies are required to not only improve the quality of products and services, but also to ensure optimal employee performance in order to meet consumer expectations and achieve predetermined business goals. Employee performance is a major determinant of organizational success. Adversity quotient, digital literacy, and job happiness are elements that affect employee performance and should be addressed in a supportive workplace. This research examines how these three variables affect Jakarta retail employee performance. According to Asfan (2020), the phenomenon of increasing unemployment every day is one of the social problems that needs to be solved. The rising unemployment rate in this nation is due to a shortage of jobs. Adversity intelligence helps people overcome hurdles to success. A person with good emotional and adversity intelligence may complete tasks better. Task completion is better for those with greater levels of both intelligences. This skill is crucial for future success. Someone with emotional and intellectual intelligence, Wardani (2019). Digital opportunity initiative (DOI) has helped developing nations tackle 'poverty alleviation' and 'economic development' Pakistan is forming 'international and national' collaborations to use global ICT resources. E-Learning technologies also provide a 'leaner' and 'collaborative learning environment' at universities, empowering students to manage their own learning. High employee performance is hard to accomplish. Experienced workers typically lack internal and external motivation. To motivate employees, institutions have trained extensively. Job satisfaction is employee view of job and workplace. Job satisfaction boosts performance, study shows. Job satisfaction motivates workers, boosts corporate loyalty, and boosts productivity. This job satisfaction may be affected by colleague and superior relationships, salary, work-life balance, and growth possibilities. Therefore, it is important to understand how 2707 Volume 5, Number 2, 2024 https://ijble.com/index.php/journal/index adversity intelligence and digital literacy affect job satisfaction, which then has an impact on employee performance Kazmi & Javaid, (2022) Employee performance in the context of retail companies in Jakarta is greatly influenced by various internal and external factors. Optimal performance is not only seen from sales results or achievement of targets set by the company, but also from the quality of service provided to customers, the ability to work in a team, and the response to changes that occur in the work environment. Therefore, retail companies must pay attention to various aspects that affect employee performance to ensure that operations run smoothly and are able to face the challenges of a changing market. This research is crucial to understanding how adversity intelligence, digital literacy, and work happiness affect retail employee performance. Many studies have examined how emotional intelligence or computer literacy affects performance, but few have combined these three elements. Retail organizations in Jakarta may increase employee performance via training, skills development, or working circumstances by understanding how these aspects interact. In addition, job satisfaction as a mediating variable provides a new perspective in viewing the relationship between adversity intelligence, digital literacy, and performance. Recognizing that job satisfaction is influenced not only by intrinsic factors (such as motivation and engagement) but also external factors such as the ability to overcome challenges and adapt to technology, can help companies design more targeted programs to improve employee satisfaction and overall performance. METHOD Survey-based quantitative research is used in this study. Around 250 Jakarta shop workers were studied. We utilized basic random sampling. The AQ scale was used to measure adversity intelligence, an instrument tailored to the retail sector was used to measure digital literacy, a developed job satisfaction scale was used to measure job satisfaction, and a performance measurement instrument based on selfassessment and superior reports was used to measure employee performance. SEM PLS was used to evaluate the association between adversity intelligence, digital literacy, work happiness, and employee performance. SEM PLs was selected for its ability to analyze direct and indirect interactions between variables, including mediating factors. RESULTS AND DISCUSSION 1. Validity Test The validity instrument used to obtain data from all variables of this study is valid data. If all items have a correlation value of the calculation results that are greater than the r table value, which is > 0.1793, it can be concluded that all items of the research instrument are valid. Table 1. Validity Test Item Y1 Y2 Y3 Y4 Y5 Y6 Y7 Pearson Correlation 0.753 0.746 0.733 0.773 0.752 0.721 0.739 2708 r-table 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 Information Valid Valid Valid Valid Valid Valid Valid Volume 5, Number 2, 2024 https://ijble.com/index.php/journal/index Item Y8 Z1 Z2 Z3 Z4 Z5 Z6 Z7 Z8 Z9 Z10 X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X17 X18 Pearson Correlation 0.741 0.725 0.755 0.767 0.741 0.743 0.759 0.736 0.748 0.766 0.771 0.776 0.797 0.762 0.772 0.727 0.737 0.731 0.767 0.772 0.804 0.841 0.906 0.875 0.800 0.865 0.846 0.822 0.753 r-table 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 0.1793 Information Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid Valid V (...truncated)