Trust Your Instincts: The Relationship Between Intuitive Decision Making And Happiness
European Scientific Journal April 2016 edition vol.12, No.11 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431
Trust Your Instincts: The Relationship Between
Intuitive Decision Making And Happiness
Simone S. Stevenson
BPsychSc (Hons) Bond University, Gold Coast, Australia
Richard E. Hicks
PhD Psychology Bond University, Gold Coast, Australia.
doi: 10.19044/esj.2016.v12n11p463
URL:http://dx.doi.org/10.19044/esj.2016.v12n11p463
Abstract
Epstein (1994; 2003) proposed that there are two cognitive
information processing systems that operate in parallel: the intuitive thinking
style and the rational thinking style. Decisional fit occurs when the preferred
thinking style is applied to making a decision and research has shown that
this fit increases the value of the outcome of a decision. Additionally,
decisional fit leads to less regret, even when post hoc evaluations show the
decision to be incorrect. It has not yet been determined whether decisional fit
correlates with greater happiness and hence, the purpose of the current study
was to investigate the difference between styles of thinking, styles of
decision making and the impact of decisional fit on happiness scores.
Individual differences in thinking and decision style were measured using an
online interactive questionnaire (N = 100), and an ANOVA, hierarchical
multiple regression, and a series of t-tests, were used to investigate the
relationship between thinking style, decision style, decisional fit, and
happiness, thereby addressing a gap in the existing literature. The major
findings from the current study show that intuitive thinking has a strong
positive correlation with happiness; that intuitive thinkers are more likely to
utilize intuitive decisional style, than rational thinkers; and that when both
rational and intuitive thinkers experienced decisional fit, higher ratings of
happiness were reported. Explanations and recommendations for future
studies are outlined in the discussion.
Keywords: Intuitive thinking; rational thinking; decisional fit; decisional
style; happiness; satisfaction with choice
Introduction
Happiness has been described as an optimal state of being; not
merely a fleeting emotional state, but more a deep and abiding sense of
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European Scientific Journal April 2016 edition vol.12, No.11 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431
flourishing (Ricard, 2007). Happiness does not occur automatically with
acquisition or fortuitous circumstance, but through personal construction
requiring patience, effort, and time (Peterson, Park, & Seligman, 2005; Ryan
& Deci, 2001; Seligman, Steen, Park, & Peterson, 2005). As the most
common answer to what people want from life is to be happy, happiness is
still a relatively unexplored domain of research (Lyubomirsky, Tkach, &
Dimatteo, 2006; Helliwell, Layard, & Sachs, 2012). It may be that how
individuals think, process information, and make decisions contributes to
overall subjective happiness. Specifically, if there is an alignment between
an individual’s dominant thinking style, either rational or intuitive, and this
same thinking style is applied to making a choice, the congruence between
thought and action may elevate subjective happiness ratings via the concept
of regulatory fit (Betsch & Kunz, 2008; Higgins, 2005; Witterman, van den
Berken, Claes, & Godoy, 2009). This aim of this paper is to explore the idea
that differences in happiness ratings may occur in individuals as a
consequence of decisional fit; a concept similar to person environment fit
(Holland, 1997), but applied to thinking styles and decision making
(Higgins, 2005). Betsch and Kunz (2008) found that when participants
experienced decisional fit a higher perceived value was placed on the
decision, and less regret was felt even if the decision was incorrect in
hindsight (De Vries, Holland, & Witterman, 2008). What has not as yet been
addressed in the previous literature is whether there is a correlation between
decisional fit and happiness, as opposed to feelings of lower remorse
associated with decisions made (De Vries et al., 2008; Diener, Fujita, Tay, &
Biswas-Diener, 2012; Higgins, 2005).
Happiness
Currently, there is no universally agreed upon definition for the
subjective state of happiness and words like life satisfaction, contentment
and wellbeing are often used interchangeably to describe the state of being
happy (Ryan & Deci, 2001). For the purposes of the current study the
definition of happiness shall be derived from the three-fold concept of global
happiness proposed by Seligman and Csikszentmihalyi (2000) and defined
as a combination of pleasure, flow, engagement and meaningful purpose
(Lyubomirsky, Tkach, & Dimatteo, 2006; Seligman et al., 2005). This
global pathway to happiness minimises the heritability of personality
attributes, and it has good cross cultural generalizability (Lyubomirsky,
Tkach, & Dimatteo, 2006). In order to make the decision that one is happy, it
must be evaluated cognitively (Kahneman, 1999). This means that in order to
self-determine the answer, yes I am happy or no I am not happy a decision
with regard to happiness must be made. There is however, a paucity of
research as to whether happiness is determined rationally, where a list of
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European Scientific Journal April 2016 edition vol.12, No.11 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431
particular attributes, circumstances and qualities are considered, or
determined intuitively, as a deep gut level reaction that is an integrated pool
of personal retrospectives and emotional attributions of experience. It is
entirely possible that the rational and intuitive systems have bidirectional
interplay and that the combination of both systems answers the question of
perceived happiness (Helliwell, Layard, & Sachs, 2012).
Thinking styles
Cognitive Experiential Self Theory (CEST) is a model designed to
measure two distinct cognitive information processing styles, a rational
system and an intuitive system within the context of a global theory of
personality (Epstein, 1994). CEST is a paradigm that incorporates the
conceptual principles of learning theory, cognitive theory and self-theory
(Pacini & Epstein, 1999). Epstein (1994, 2003) proposed that these two
systems have different approaches to evaluating judgements, choices and for
making decisions (Epstein & Meier, 1989; Kahneman, 2011). The rational
system is the domain of new learning where information is encoded in
numbers, words, symbols and concepts that allow for conscious reasoning
and logical justification (Norris & Epstein, 2011). It is a conscious thought
process which requires attention and effort to deliberate and problem solve
information. Interacting, and operating in parallel, is a second system that is
a fast, instinctual, emotionally driven cognitive aspect of self, known as the
intuitive system (Kahneman, 2011; Norris & Epstein, 2011). The intuitive
system is the domain of tacit and implicit knowledge, cognitive schemas, and
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