The Etruscans: Setting New Agendas
Journal of Archaeological Research
https://doi.org/10.1007/s10814-021-09169-x
The Etruscans: Setting New Agendas
Charlotte R. Potts1 · Christopher J. Smith2
Accepted: 24 April 2021
© The Author(s) 2021
Abstract
The Etruscans, who dominated central Italy for much of the first half of the first
millennium BC, are ripe for new analysis: the quantity of data for their culture is
now substantial, wide ranging, and qualifies for large-scale comparison. In this
paper, we survey how research in the last decade has affected our understanding of
settlements, of changing models of the transfer of ideas, and of Etruscan religious
behavior, among other topics. We place them into complex spatial, architectural, and
economic narratives to show that the interplay between microhistorical case studies
and macrohistorical trends has now achieved what ought to be a paradigmatic status.
Despite the continuous flow of specialist publications and an industry of exhibitions,
however, the Etruscans have not broken through into mainstream archaeological
awareness. We argue that this could be achieved if future research becomes more
thematic and agenda driven and embraces comparative study.
Keywords Etruscan · Etruria · Urbanization · Knowledge exchange · Religion ·
Literacy · Architecture · Dissemination
Introduction
The Etruscans occupied a region of central Italy between the Apennine Mountains
and the Tyrrhenian Sea (Fig. 1). Their most characteristic presence was in the area
roughly between Rome and Florence, a fertile area also characterized by significant mineral resources. A more or less distinctive linguistic and cultural community can be identified from around the beginning of the first millennium BC, and
they expanded significantly into northern Italy and south into Campania. The latter
* Christopher J. Smith
Charlotte R. Potts
1
Ioannou Centre for Classical and Byzantine Studies, University of Oxford, 66 St Giles’,
Oxford OX1 3LU, UK
2
School of Classics, University of St Andrews, Fife KY16 9AL, Scotland, UK
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Fig. 1 Sites mentioned in the text.
expansion was curtailed in the fifth century BC by Greek settlers in the area, and
Roman imperial growth in the third and second centuries BC restricted Etruscan
political independence. By the end of the first millennium BC, the Etruscan language was largely extinguished, their literature lost and decreasingly known, and
their culture substantially transformed into the general Roman model. The Etruscans, thus, are the most significant example of an Italic grouping that flourished, and
indeed for a while eclipsed Rome, before fading from view, until they were recovered through early modern antiquarian interest and more modern archaeology.
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This is a good moment for reconsidering the Etruscans. The quantity of data is
now substantial across all ranges of material and qualifies for large-scale comparison. This is especially true when we consider the understanding of settlements and
settlement dynamics. As we start to think increasingly seriously about how to understand the transfer of ideas, in the context of decolonized curricula and reanimating
the agency of all players across globalized landscapes of connectivity, the changing
models of “Orientalization” in central Italy offer new models. Interest in ritual and
religion in societies with limited literacy, or where such evidence has not survived,
is a topic of general interest in archaeology and anthropology. Etruscan religious
behavior is of central significance to an understanding of their society, and analysis
has reached a high degree of sophistication. We can also insert these narratives into
more complex spatial, architectural, and economic analyses and see that the interplay that is now possible between microhistorical case studies and macrohistorical
trends has achieved what ought to be a paradigmatic status. However, despite the
continuous flow of specialist publications and an industry of exhibitions, the Etruscans have not quite broken through into mainstream archaeological awareness, and
that is partly to be laid at the feet of a scholarly tradition that has tended to isolate itself from wider theoretical and comparative trends. Much scholarship remains
concerned with typologies, iconographies, and the exposition of detail. This article seeks to continue the work of drawing attention to the Etruscans by adopting a
more thematic and agenda-driven organization and, thereby, to show how tackling
the largest questions at a local and regional level can illustrate the potential for comparative study.
The Etruscans have been the focus of study for centuries; already in the Renaissance, they were a specific and distinctive part of the revival of interest in the classical past, and they have been continually deployed in complex arguments over
autochthony, distinctiveness from Rome, and originality (Riva 2018). Contemporary study of the Etruscans, however, differs significantly from that undertaken in
previous centuries. Even the remit of the subject has changed. In the 19th century,
in comparison with the difficult site of Rome and the almost unknown world of
Latium, material from Etruria was relatively abundant, which meant that Etruscology once held prime significance in the study of early Italy (Della Fina 2011; Haack
and Miller 2015). Now the physical and cultural boundaries of the discipline are
being increasingly challenged. More and more the Etruscans are seen within wider
and nonhierarchical accounts of the peoples of Italy (Bradley and Farney 2017); for
example, the journal Etruscan Studies has been renamed Etruscan and Italic Studies. The extent of new material from Rome has given that city an identity progressively separated from that of its Etruscan neighbors; for instance, the beginnings of
“Roman” architecture have now been moved back into the Archaic period, instead
of being regarded as purely derivative (Cifani 2008; Hopkins 2016). The range of
scientific tools used to study the Etruscans has also grown. The fascinating and unusual Etruscan language has always been of interest, but our tools are arguably better now than ever before (e.g., Wallace 2008, cf. Bellelli and Benelli 2018). Closer
work with archaeological sciences such as zooarchaeology, archaeobotany, dendrochronology, and petrography, particularly in the study of periods with little or no
textual evidence, is expanding the field in ways comparable to the introduction of
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landscape surveys in the 1950s. Research on topics such as archaeozoology and palaeobotany (Trentacoste 2016; Trentacoste et al. 2020; Trentacoste and Russ 2021),
DNA (Perkins 2017), textiles (see below), and technological capacity (e.g., Amicone et al. 2020; Ceccarelli et al. 2020; Weaver et al. 2013) has likewise pushed the
subject beyond its historic focus on typology, individual sites, and indi (...truncated)